Cutter and Squidge

Cutter and Squidge Home of Dream Cakes, Biskie and a unique Afternoon Tea! All Natural Bakery. Find us in Soho and Shop
(1770)

Cutter and Squidge all began from a ‘compact’ kitchen in North West London. We are two sisters with a family food background who love to cook, bake and generally create a kitchen mess*. We are a bit health conscious and are not fans of overly fatty or sugar laden foods, so we always keep our fat and sugar content to “just as much as needed to make something delicious” . Our passion is to invent ne

w products or recreate time honoured classics and experiment with flavours so that we can offer our take on old favourites alongside cutting edge taste sensations. We hope you enjoy what we produce and thank you very much for your support. Made with love,

Cutter & Squidge

*TIP: when you’ve managed to pour a bowl of flour on the kitchen floor you can either be sensible and get the vacuum out… or pour water on it and make a gloopy kind of floor pie and mop it up that way- much more fun but we wouldn’t suggest actually baking it!

04/09/2026

Ready for a cracking time? 😉

Thanks to you, our Neapolitan Crack Cake Bar is HERE!

But not for long… 👀 It’s only available this September as part of our 13th Birthday celebrations! 🎂

Details of our Birthday edit.Online now.Virgo and Libra month begins. 🌟
02/09/2026

Details of our Birthday edit.

Online now.

Virgo and Libra month begins. 🌟

01/09/2026

🎂🎂🎂🎂 Yipeeeee

We are turning 13 (going on 30 😅)...

Our Birthday Collection is officially LIVE! 👀🎂

Let the birthday celebrations begin…

30/08/2026

Birthday month is almost here... 🧁🎀

Launching | Septermber 1st

Enjoy early access by commenting 'Early' and we will send you a VIP link to be the first to order. 👀

28/08/2026

Psst… wanna see what we’ve been working on? 👀💌

Comment ‘EARLY’ and we’ll send you the VIP presale link before everyone else gets their hands on our 13-going-on-30 Birthday Collection.

26/08/2026

Neapolitan without the ice cream? 👀

We squidged Neapolitan into a Crack Cake Bar you can snap open! YUM!!!

Should we make this a REAL product? 👀

Honestly, it was so delicious we’d feel pretty bad if you guys didn’t get to try it… 🫣

Content creator role call 🗣️WE’RE TURNING 13 THIS YEAR...So we thought...WHY NOT CELEBRATE WITH YOU TOO? We want to gif...
24/08/2026

Content creator role call 🗣️

WE’RE TURNING 13 THIS YEAR...

So we thought...

WHY NOT CELEBRATE WITH YOU TOO?

We want to gift birthday cakes to content creators celebrating a September birthday!

Don’t create content? Tag your fave creator instead!

Fun fact: September has more birthdays in the UK than any other month! 🎉

Comment ‘Birthday’ to apply 🤞

💍 WIN £500 TOWARDS YOUR WEDDING and have teamed up to make wedding planning that little bit sweeter. 🤍One lucky winner...
23/08/2026

💍 WIN £500 TOWARDS YOUR WEDDING

and have teamed up to make wedding planning that little bit sweeter. 🤍

One lucky winner will receive £500 towards their wedding, including:

✨ A £250 LILY & ROO gift voucher to spend on wedding day jewellery
🎂 A £250 Cutter & Squidge gift voucher to put towards your wedding cake

From jewellery that catches the light to a cake worth celebrating, that’s two very important wedding details taken care of.

To enter:
- Follow and
- Like this post
- Comment below or tag someone who would love to win; each tag counts as one entry
- For an extra entry, share this post to your story

Entries close on the 29th of August 2026. The winner will be announced the following day.

T&Cs apply. UK residents only. The winner will only be contacted by our official accounts. This giveaway is not affiliated with or endorsed by Instagram.

21/08/2026

heyyyyy, 👋 helloooo, anybody there? 🎤🗣️

I'm Emma, C&S's social media girl! I thought I'd do a quick intro since you will be seeing me around.

Let me do some quick-fire facts that hopefully we can relate to (or you can judge me on):
- If I were a cake, I'd be our Lemon drizzle cake
- I've never watched Harry Potter
- I think I have the dream job (I get to eat cakes every day!)

That's enough about me, I want to hear about you guys!!!!

18/08/2026

Do you think her boss ever found out? 🫪

Address

20 Brewer Street
London
W1F 0SJ

Opening Hours

Wednesday 10am - 7pm
Thursday 10am - 8:30pm
Friday 10am - 8:30pm
Saturday 11am - 8:30pm
Sunday 11am - 7pm

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