Cutter and Squidge

Cutter and Squidge Home of Dream Cakes, Biskie and a unique Afternoon Tea! All Natural Bakery. Find us in Soho and Shop
(1773)

Cutter and Squidge all began from a ‘compact’ kitchen in North West London. We are two sisters with a family food background who love to cook, bake and generally create a kitchen mess*. We are a bit health conscious and are not fans of overly fatty or sugar laden foods, so we always keep our fat and sugar content to “just as much as needed to make something delicious” . Our passion is to invent ne

w products or recreate time honoured classics and experiment with flavours so that we can offer our take on old favourites alongside cutting edge taste sensations. We hope you enjoy what we produce and thank you very much for your support. Made with love,

Cutter & Squidge

*TIP: when you’ve managed to pour a bowl of flour on the kitchen floor you can either be sensible and get the vacuum out… or pour water on it and make a gloopy kind of floor pie and mop it up that way- much more fun but we wouldn’t suggest actually baking it!

07/06/2026

Only 6 more days of our Peony collection. How gorgeously delicious is it? 🍰🌸

06/06/2026

This is what we do daily, no compromises, no shortcuts. Handmade, All natural, finest ingredients.

Meet the new Squidge Society. 💛Because you deserve more than points.Every order earns you real money back, paid straight...
02/06/2026

Meet the new Squidge Society. 💛

Because you deserve more than points.

Every order earns you real money back, paid straight into your Squidge Wallet. No conversions, no confusing rewards—just £££ back every time you treat yourself.

The more moments you make, the more you earn. 💳✨

01/06/2026

Dad’s treat secured 🤝
(assuming nobody eats the scones before he gets to them)

30/05/2026

Saturday energy 🫰🏻

Cutter & Squidge + Freddie’s Flowers now LIVE! The collaboration that sold out within days is back! And we can’t be mor...
29/05/2026

Cutter & Squidge + Freddie’s Flowers now LIVE! The collaboration that sold out within days is back! And we can’t be more excited. We are kicking off our Bloom + Bakes series with 4 unbelievable Peony gift bundles available now until 13th June, each designed to create a unique moment. Link is in bio. Honestly it’s one you can’t miss.

28/05/2026

The Bucket 2.0 is coming. But we need your help to choose the flavour. Are you Team Very Berry Pavlova or Team Birthday Cake? Comment below 👇

27/05/2026

Another episode of 365 days of baking happy. Joes in the bakery today, explaining why we have so much chocolate! What else would you like us to show you?

20/05/2026

It’s back folks, noooo not fruit salad our Eat-on Mess has landed just in time for the bank holiday and it’s gorgeous. Send it to the bestie that owes you one ☝️

He said he didn’t want anything. Get him this anyway, trust us. Our Father’s Day collection is now live.
19/05/2026

He said he didn’t want anything. Get him this anyway, trust us. Our Father’s Day collection is now live.

18/05/2026

Order for Eid al Adha. Nationwide delivery, any day of the week. (Just remember it’s bank holiday on Monday though ❤️). ❤️

17/05/2026

It’s an afternoon kind of Sunday. Is it cream or jam first?

15/05/2026

Go on then — make the right one. 🍰

14/05/2026

Just landed 🛬 Limiter Edition Caramel Frappuccino Brownies. Honestly these are unreal. It’s basically what would happen if your coffee order had a glow up and became dessert. NOW live on site and the perfect birthday or preorder for papa!

13/05/2026

Comment CHOCOLATE or RASPBERRY tag who you are sharing (or not sharing with)

WIN YOUR WEDDING CAKE 💒 💍 We love seeing your weddings. Order your Cutter & Squidge cake, share your wedding day conte...
12/05/2026

WIN YOUR WEDDING CAKE 💒 💍 We love seeing your weddings. Order your Cutter & Squidge cake, share your wedding day content with us and if we feature it on our real couples blog, we’ll refund every penny! No catch. Just beautiful cakes, real couples and moments worth sharing. We want to see it on the table, cutting that first slice, the first bite together, the real moments! Wedding photo 📸 and Annabel’s wedding

11/05/2026

Tag the friend who does this ❤️🍰

10/05/2026

Birthday parties, baby showers, just because. Life’s moments need more cake. 🎂 Share with someone who agrees!

A 2016 lookbook, a golden year ❤️ do you remember? What should we bring back?
08/05/2026

A 2016 lookbook, a golden year ❤️ do you remember? What should we bring back?

07/05/2026

The Cake Bucket No. 1 is now live, 100 available. The link is in our bio 👆👆👆We loved making what you voted for and we hope you love it as much as we do ❤️

Our best selling Squidge cake is your LAST minute saviour - tag someone that needs to know
06/05/2026

Our best selling Squidge cake is your LAST minute saviour - tag someone that needs to know

04/05/2026

Dropping 7th May 7pm, limited numbers available. You have heard it here first!

04/05/2026

Don’t ask us to elaborate (we will), who is who in your friendship group? 🍋 🍫 🍓 🥕

03/05/2026

A bucket never looked so 🔥. Dropping 7th May 7pm, limited numbers available for No.1. ❤️

01/05/2026

Reintroducing ourselves to all our lovely new community members! ❤️❤️❤️❤️

Address

20 Brewer Street
London
W1F 0SJ

Opening Hours

Wednesday 10am - 7pm
Thursday 10am - 8:30pm
Friday 10am - 8:30pm
Saturday 11am - 8:30pm
Sunday 11am - 7pm

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