MSU Product Center

MSU Product Center Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from MSU Product Center, Michigan State University/446 W. Circle Drive, Lansing, MI.

The Product Center can help develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors in Michigan. The MSU Product Center is a network that assists entrepreneurs in developing products and businesses in the area of food, agriculture, natural resources and the bio economy.

🌱 Want to get your product into more retail locations? Start with farm stops! 🌱Michigan food entrepreneurs—join the MSU ...
07/17/2026

🌱 Want to get your product into more retail locations? Start with farm stops! 🌱

Michigan food entrepreneurs—join the MSU Product Center for a FREE webinar, "Selling at Farm Stops: Getting In and Growing Sales," and learn how farm stops can help expand your customer reach and grow your business. Hear practical insights on becoming retail-ready, avoiding common pitfalls, and standing out to buyers. Featured speaker Kathy Sample of Argus Farm Stop will share firsthand experience on what it takes to succeed in this unique retail channel.

đź“… August 12, 2026
⏰ 2:00–3:00 p.m. (ET)
đź’» Online Zoom Webinar - Free to attend

Whether you're launching a new food product or looking for additional sales channels, this webinar will provide valuable tips and strategies to help you grow your business.

👉 Register today: https://www.canr.msu.edu/events/selling-at-farm-stops-getting-in-and-growing-sales

Michigan Food & Beverage Entrepreneurs: Ready to learn what your customers really think about your product?Join us on Au...
07/16/2026

Michigan Food & Beverage Entrepreneurs: Ready to learn what your customers really think about your product?

Join us on August 5 at 10:00 AM for a free 1-hour webinar introducing the fundamentals of sensory and consumer science and how these tools can help you make informed product and business decisions.

Led by Dr. Emily Mayhew and the MSU Sensory Lab, this session will also explain how to apply for the MSU Sensory and Consumer Research Program—a unique opportunity for Michigan food entrepreneurs to receive a student-led, faculty-guided consumer sensory research study for just $160.

âś… Learn the basics of sensory and consumer research
âś… Discover how consumer insights can strengthen your products and business strategy
âś… Understand the application process and selection criteria
âś… Get tips to maximize your chances of being selected for the Fall 2026 program
âś… Participate in a live Q&A to support your application development

Participants selected for the program will be paired with an MSU student team to design and conduct a consumer research study, culminating in a final presentation and detailed report of results.

🎟️ Register today: https://pears.io/events/msuext/8090/

Don't miss this opportunity to gain valuable customer insights and take your food business to the next level!

🚨 Don’t miss this opportunity, Michigan entrepreneurs! 🚨The Start Garden 100 application deadline is quickly approaching...
07/06/2026

🚨 Don’t miss this opportunity, Michigan entrepreneurs! 🚨

The Start Garden 100 application deadline is quickly approaching — July 12 at 11:59 PM.

If you have a business idea or an existing product you’re ready to grow, this is your chance to connect with funding, partners, and valuable support. This statewide competition brings together multiple capital opportunities—including grants, loans, and even retail connections—all in one place.

âś” Submit a 100-second video pitch
âś” Get feedback and mentorship
âś” Compete for access to funding and growth opportunities

With more than $500,000 in capital opportunities available and a track record of launching and scaling Michigan businesses, this is one program you don’t want to miss.

👉 Apply now: https://contests.startgarden.com/start-garden-100/

💡 Tip: Food and CPG entrepreneurs—this could be a pathway to not only funding but potential retail connections as you scale.

Ready to build a brand that stands out—and actually sells?The Branding and Marketing Self-Guided Course for Food and Far...
07/01/2026

Ready to build a brand that stands out—and actually sells?

The Branding and Marketing Self-Guided Course for Food and Farm Businesses from the MSU Center for Regional Food Systems is a free, flexible resource designed to help you strengthen your marketing strategy from the ground up.

Through five short, self-paced modules, you’ll learn how to:

âś” Define and build your brand
âś” Understand the basics of marketing
âś” Use social media effectively
âś” Create a simple, actionable marketing plan

Whether you’re just getting started or looking to refine your message, this course is designed to meet you where you are—and help you move forward with confidence.

👉 Start learning at your own pace: https://www.canr.msu.edu/resources/branding-and-marketing-self-guided-course-for-food-and-farm-businesses

🚨 Calling All Michigan Entrepreneurs! 🚨The Start Garden 100 Competition is officially OPEN—and this is your chance to ta...
06/26/2026

🚨 Calling All Michigan Entrepreneurs! 🚨
The Start Garden 100 Competition is officially OPEN—and this is your chance to take your business idea to the next level! 🌱

đź“… Apply by July 12

đź”— Apply here: https://contests.startgarden.com/start-garden-100/

Whether you’re just getting started or already growing a business, Start Garden 100 is designed to connect you with the capital, mentorship, and support you need to scale.

Here’s what to expect:

🎥 Submit a 100-second video pitch
đź’Ż Be selected as one of 100 participants
đź“š Participate in a bootcamp + mentorship experience
🚀 Join a two-month business sprint
🎤 Pitch at Demo Day in October

💰 With over $500,000 in potential funding—including grants, loans, venture capital, and first-customer opportunities—this is one of Michigan’s most accessible and impactful programs for entrepreneurs.

If you’ve been waiting for the right opportunity to grow your food, beverage, or product-based business—this could be it.

✅ Don’t wait—apply by July 12

📊 What’s shaping the future of packaged food and beverage products?Consumer expectations continue to evolve—and staying ...
06/24/2026

📊 What’s shaping the future of packaged food and beverage products?

Consumer expectations continue to evolve—and staying ahead of the trends is key for food entrepreneurs and growing brands. A new article from the MSU Product Center highlights the top drivers influencing today’s CPG landscape, including:

âś… Increased focus on value and price sensitivity
âś… Continued demand for health, wellness, and functional foods
âś… Growing expectations around clean labels and transparency
âś… Rising importance of sustainability and packaging

These shifts are changing how products are developed, marketed, and positioned on the shelf—and creating new opportunities for innovation.

👉 Read the full article: https://www.canr.msu.edu/news/what-s-trending-in-packaged-food-and-beverages

Online Course for Food & Beverage Entrepreneurs Looking to better understand food safety requirements and regulatory exp...
06/23/2026

Online Course for Food & Beverage Entrepreneurs

Looking to better understand food safety requirements and regulatory expectations for your business? MSU Extension’s Regulatory and Food Safety Overview course is designed to help you build a strong foundation.

This self-paced, online course covers essential topics such as:

âś… Food Safety Modernization Act (FSMA) regulations
âś… Hazard Analysis and Critical Control Points (HACCP) principles
âś… Good Manufacturing Practices (GMPs)
âś… Preventive controls and recall procedures
âś… Food defense and sanitary transportation practices

Whether you’re launching a new product or scaling your operation, this course can help strengthen your compliance knowledge and improve your food safety systems.

đź’» Learn at your own pace
đź’˛ Affordable training ($52)
🎯 Designed for food businesses and processors

👉 Register today: https://www.canr.msu.edu/courses/regulatory-and-food-safety-overview

Looking for funding to grow your food or farm business?The MSU Product Center and MSU Extension have developed a FREE, s...
06/23/2026

Looking for funding to grow your food or farm business?

The MSU Product Center and MSU Extension have developed a FREE, self-paced online course to help you build the skills and confidence needed to pursue grant opportunities.

In the Grant Writing for Farm and Food Entrepreneurs course, you will:

âś… Determine if grant funding is the right fit for your business
âś… Learn how to find and apply for relevant grants
âś… Understand key components of strong proposals
âś… Develop a complete grant proposal outline you can use for real-world applications

Plus, participants who complete the course receive a certificate of completion.

👉 Get started today:
Register for the course: https://www.canr.msu.edu/courses/msue-grant-writing-for-farm-and-food-entrepreneurs

Whether you're just exploring funding options or ready to apply, this course is a great next step to move your business forward.

đźšš Thinking about starting a food truck business?Michigan State University Extension offers a free, self-paced online cou...
06/22/2026

đźšš Thinking about starting a food truck business?

Michigan State University Extension offers a free, self-paced online course to help you turn your idea into a reality!

The course, How to Start a Food Truck Business, is designed for aspiring entrepreneurs and covers key topics like:

- Developing your concept
- Understanding licensing requirements
- Planning your menu and operations
- Building a solid business foundation

Learn online at your own pace and gain practical guidance. There is no cost to participate.

👉 Get started today: Explore the MSU Food Truck Course
- https://www.canr.msu.edu/courses/how-to-start-a-food-truck-business

Working with processed meats? Make sure you’re doing it safely—and in compliance.Michigan State University Extension is ...
06/17/2026

Working with processed meats? Make sure you’re doing it safely—and in compliance.

Michigan State University Extension is offering a self-paced online training designed for anyone involved in meat processing, from business owners and employees to regulators and food safety professionals.

In this course, you’ll learn:

Key food safety principles for processed meats
Requirements for curing, smoking, and preservation methods
HACCP concepts and regulatory expectations
How to meet variance requirements and protect public health

This training is ideal for small processors and food businesses looking to strengthen their operations and ensure compliance with food safety regulations.

đź’» Flexible, online, and designed to fit your schedule.
👉 Register for the Processed Meat Training Course
- https://www.canr.msu.edu/courses/processed-meat-training

Address

Michigan State University/446 W. Circle Drive
Lansing, MI
48824

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+15175803404

Website

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