MSU Product Center

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MSU Product Center Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from MSU Product Center, Michigan State University/446 W. Circle Drive, Lansing, MI.

The Product Center can help develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors in Michigan. The MSU Product Center is a network that assists entrepreneurs in developing products and businesses in the area of food, agriculture, natural resources and the bio economy.

🛒 Michigan shoppers have spoken! 🌱Four Michigan-based brands are heading to Fresh Thyme Market shelves after the inaugur...
09/30/2026

🛒 Michigan shoppers have spoken! 🌱

Four Michigan-based brands are heading to Fresh Thyme Market shelves after the inaugural Pitch Thyme Competition in Farmington, hosted in partnership with the MSU Product Center.

☕ Bingo Roasters
🥤 Mimidae Beverage Company
🍎 Red Truck Orchards
🌶️ Gnarly Sauce Co.

Bingo Roasters earned the Customer Choice title after receiving the strongest support from shoppers, while all four brands were selected to make their way onto Fresh Thyme shelves later this month.

The event gave local entrepreneurs a chance to connect with customers, showcase their products, and take the next step in growing their businesses.

Read the full story to learn more about the Michigan brands making their way to Fresh Thyme! 👇

🔗 https://www.prnewswire.com/news-releases/fresh-thyme-shoppers-have-spoken-four-michigan-brands-head-to-store-shelves-302872982.html

Have a business idea? 💡Michigan Women Forward’s WomanUp & Pitch gives women entrepreneurs a chance to win up to $10,000 ...
09/28/2026

Have a business idea? 💡

Michigan Women Forward’s WomanUp & Pitch gives women entrepreneurs a chance to win up to $10,000 and grow their business.

📅 Apply by October 4, 2026

Learn more: https://miwf.org/business-programs/womanup-pitch/

Are you dealing with invasive pests like box tree moth at your nursery or in clients' landscaping? Are you concerned abo...
09/28/2026

Are you dealing with invasive pests like box tree moth at your nursery or in clients' landscaping?

Are you concerned about newly regulated woody species like barberry and want to be more informed about alternative landscaping options?

Join us on October 6th for our Dirty Work Field Day at Lyon Oaks Event Center & Golf Course (Wixom, MI). A morning virtual option is available.

Register here: https://pears.io/events/msuext/10252/.

Exciting news for Michigan food, beverage, and agricultural entrepreneurs!🎉 The MSU Product Center is open to new client...
09/01/2026

Exciting news for Michigan food, beverage, and agricultural entrepreneurs!

🎉 The MSU Product Center is open to new clients in September! 🎉

If you've been waiting to start or grow your business, now is the perfect time to connect with our team. Whether you're developing a new food product, navigating licensing requirements, exploring packaging and labeling, seeking funding resources, or preparing to expand into retail markets, the MSU Product Center is here to help.

Our experienced counselors provide guidance and educational resources designed to help Michigan entrepreneurs move from idea to marketplace with confidence. The Product Center team is preparing updated onboarding materials and resources to support new clients as they begin their journey.

✅ Food & beverage product development
✅ Business planning and growth strategies
✅ Licensing and regulatory guidance
✅ Marketing and retail readiness
✅ Connections to valuable industry resources

We look forward to welcoming a new group of entrepreneurs this September and helping bring more Michigan-made products to market!

The first step is to register and attend one of our required, free new client webinars. Click on the button at the top of our website: https://www.canr.msu.edu/productcenter/

The MSU Product Center is excited to be partnering with Fresh Thyme Market on their first Pitch Thyme event on Friday, A...
08/13/2026

The MSU Product Center is excited to be partnering with Fresh Thyme Market on their first Pitch Thyme event on Friday, Aug. 14, where seven Michigan brands will have the opportunity to showcase their products and compete for a chance to earn a spot on Fresh Thyme’s shelves.

If you're in the Farmington, Michigan area, stop by Fresh Thyme Market between 11 a.m. to 2:30 p.m. to meet us, sample products, and cast your vote for your favorites. We'd love to see you there and appreciate your support!

🚀 Ready to Scale Your Food or Beverage Business?As demand for your products grows, partnering with a co-packer or co-man...
08/05/2026

🚀 Ready to Scale Your Food or Beverage Business?

As demand for your products grows, partnering with a co-packer or co-manufacturer can help you increase production capacity, improve efficiency, and reach new markets. But how do you find the right partner—and build a successful working relationship?

Join the MSU Product Center for a free webinar featuring Matt White, owner of Good Trade Depot in Kalamazoo, Michigan, as he shares practical, real-world strategies for working successfully with co-packers.

✅ Learn how to identify and vet potential co-packers
✅ Understand pricing, communication, and production expectations
✅ Avoid common mistakes that can derail partnerships
✅ Discover tips for building long-term, mutually beneficial relationships

Whether you're exploring co-packing for the first time or preparing to scale your operations, this webinar will provide valuable insights to help you move forward with confidence.
Hosted by Mollie Woods, Director of the MSU Product Center

🔗 Register today: https://pears.io/events/msuext/8278/

🚀 Ready to take your food or beverage brand to the next level?Thinking about working with KeHE, one of the nation’s lead...
08/03/2026

🚀 Ready to take your food or beverage brand to the next level?

Thinking about working with KeHE, one of the nation’s leading natural, organic, and specialty food distributors? Join the free MSU Product Center webinar, “Is Your Brand KeHE Ready?” and learn what it takes to successfully prepare for wholesale distribution.

📅 September 10, 2026
🕛 12:00–1:00 p.m. (ET)
💻 Online via Zoom
🎟️ Free, but registration is required

During this webinar, you'll learn:

✅ How to determine if your business is ready for distribution
✅ What KeHE looks for in emerging brands
✅ Best practices for pitching your products
✅ What to expect during the vendor onboarding process
✅ Strategies for long-term success

Whether you're preparing to enter wholesale distribution or looking to strengthen your retail growth strategy, this session will provide practical insights to help position your products for success.
👉 Register today: https://www.canr.msu.edu/events/webinar-is-your-brand-kehe-ready

🌱 Want to get your product into more retail locations? Start with farm stops! 🌱Michigan food entrepreneurs—join the MSU ...
08/03/2026

🌱 Want to get your product into more retail locations? Start with farm stops! 🌱

Michigan food entrepreneurs—join the MSU Product Center for a FREE webinar, "Selling at Farm Stops: Getting In and Growing Sales," and learn how farm stops can help expand your customer reach and grow your business. Hear practical insights on becoming retail-ready, avoiding common pitfalls, and standing out to buyers. Featured speaker Kathy Sample of Argus Farm Stop will share firsthand experience on what it takes to succeed in this unique retail channel.

📅 August 12, 2026
⏰ 2:00–3:00 p.m. (ET)
💻 Online Zoom Webinar - Free to attend

Whether you're launching a new food product or looking for additional sales channels, this webinar will provide valuable tips and strategies to help you grow your business.

👉 Register today: https://www.canr.msu.edu/events/selling-at-farm-stops-getting-in-and-growing-sales

Address

Michigan State University/446 W. Circle Drive
Lansing, MI
48824

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+15175803404

Website

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