Professor Hamm's FIM 224

Professor Hamm's FIM 224 Researching agri-food issues, food industry business environments, and agri-food industry trends. Information gathering. Electronic library reference sources.

Synthesis of data and information into market intelligence

12/04/2009

The attached is an editorial response from Google to the efforts lead by Rupert Murdock to prevent Google from indexing his companies' material. While self-serving on Google's part, it is an excellent review of the evolution of the internet and how it is changing everything.

http://online.wsj.com/article/SB10001424052748704107104574569570797550520.html

In The Wall Street Journal, Google CEO Eric Schmidt says that the Internet will not destroy news organizations. He says that Google working in cooperation with publishers of newspapers and magazines can help bring about a business model to share ad revenue from searches.

11/25/2009

Attention!!! Lecture 10 - Data Creation - Counting, Calculating and Displaying PowerPoints have been posted on FIM 224 Angel Site.

A major theme of Lecture 8 on the Economics of Information Products are the concepts of "customization" and "personaliza...
11/19/2009

A major theme of Lecture 8 on the Economics of Information Products are the concepts of "customization" and "personalization". The path to this goes through Behavioral Targeting. This is a nice overview article on the march to 'personalization' via search information capture.

http://searchengineland.com/behavioral-targeting-creating-a-unique-experience-for-each-visitor-30015

Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable

This is a follow-up to the material in Lecture 5 about setting your preferences on Google's search page. Would this be ...
11/12/2009

This is a follow-up to the material in Lecture 5 about setting your preferences on Google's search page. Would this be valuable for the Room 2 Ag Hall?

http://googleblog.blogspot.com/2009/11/locking-safesearch.html

When you're searching on Google, we think you should have the choice to keep adult content out of your search results. That's why we developed SafeSearch, a feature that lets you filter sexually explicit web sites and images from your search results. ...

http://searchengineland.com/google-to-murdoch-go-ahead-block-us-29442This is a 'war' that is about to errupt. Rupert Mur...
11/10/2009

http://searchengineland.com/google-to-murdoch-go-ahead-block-us-29442

This is a 'war' that is about to errupt. Rupert Murdock (Fox, WSJ, etc.) is about to take on Google using "spidercide" (robots.txt). This relates directly to Lecture 8 material.

The long-running debate over Google and its impact on newspapers and journalism took another turn today when News Corp founder Rupert Murdoch said his company

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