08/26/2026
3 Things You've Got All Wrong About Matcha:
1. Greener ≠ Better. A baseline of green is good, but different shading styles, cultivars, and other environmental factors all impact how green matcha is. A neon green matcha could be inferior to a less bright one.
2. China is capable of making decent matcha too. They've got the highest density of experienced tea producers in the world, guys! And the longest history of tea production to boot!
3. This one's gunna hurt your feelings. The highest quality of matches out there should be enjoyed alone, not with milk.
Anyway look at this beautiful matcha Calvin made featuring our wholesale partner Den's Tea!