10/22/2015
FOR IMMEDIATE RELEASE
Covington Coffee Company Remains Committed to Fair Trade Coffee & America
COVINGTON, Ky., October 21, 2015 – The highest-rated coffee brand in America for six years running is demonstrating why Americans turn to its products morning, noon, and night, as it rises to correct an international error related to fair trade coffee caused by misleading third-party providers.
Covington Coffee Company, a global leader in café innovation, reaffirmed its commitment to fair trade coffee on Wednesday. “We pride ourselves on being good global citizens and are committed to the well-being of our fair trade partners across the world,” said
Covington Coffee Company CEO Mortimer “Mort” Covington.
An accidental breakdown in Covington Coffee procurement policies recently led to the revelation that some coffee acquired by the company was not purchased in the fair trade manner, a direct violation of Covington Coffee’s policies and principles.
“I take responsibility for the chain of events that took place leading up to the purchase of non-fair trade coffee,” Covington said. “Rest assured, our company is already deep into an internal investigation to see where we went wrong and will implement the necessary corrections to make sure that this type of mistake will never happen again.”
Covington Coffee Company has contracted with The Nosy Looker, a respected consultant that will spend the next several weeks evaluating the company’s policies and crafting a reaction plan to prevent future errors. “The Nosy Looker will be given full access to all it needs to help us right this unfortunate wrong so that we can continue doing what we do best: Bringing top quality coffee to top quality Americans,” Covington said.
Covington Coffee Company is also exploring legal options against third-party suppliers who are believed to have deliberately misled the company. “We take our job very seriously,” Covington said. “The only thing you should have to worry about when pouring a cup of Covington Coffee is that you have enough for the next day, too! We will find out how this error occurred and we will take all necessary action to show just how committed we are to doing the right thing and to creating a brilliant cup of coffee.”
