Asda

11/10/2026

This Tickled Pink, the besties that bake together, stay together 💗🍪

In need of weekend plans? Pick up one of our Bake Some B***s Biscuit Kits in store, and get the GC together. Quality time 🤝 spreading awareness 🎀

11/10/2026

"Being a man and hearing the words 'you've got breast cancer' is a proper, proper shock" – the words of Asda customer Darren, who's a big advocate for our Tickled Pink campaign.

Darren is a regular at our Cannock store's Tickled Pink events raising money and awareness for charity partners Breast Cancer Now and CoppaFeel!. He's always happy to chat to customers and colleagues about his experience and offer advice to anyone who needs it. He was diagnosed with grade two invasive ductal cancer in June 2023 after his wife Fiona felt a lump in his chest when he was lying down. She is registered blind and has a heightened sense of touch.

Darren said: "It was just a massive shock. I'd heard of men getting breast cancer, but hadn't really taken it in. It's something like 55,000 woman a year in the UK get breast cancer, for men it's less than 400. It is rare, but it does happen. I think in a way I've been really lucky as from finding my lump to my op it was only six weeks. I am one of the very lucky few who haven't had to have chemotherapy or radiotherapy, I'm just on Tamoxifen for five years."

Asda Cannock community champion Sue said: "It's great having Darren at our events, where he's able to give a male perspective on breast cancer. It really brings it home that breast cancer doesn't discriminate, both men and women can get it."

10/10/2026

"Breast friends" Julie, Helen and Pauline from Asda Thornaby are at the heart of the store’s Tickled Pink activity as it celebrates its 30th anniversary. 🎀

They've all had breast cancer and, after recovering well, are using their own experiences to help customers and colleagues recognise the signs and symptoms of breast cancer – raising tens of thousands of pounds for charity partners Breast Cancer Now and CoppaFeel! in the process. 💗

Helen said: "Tickled Pink is amazing and I feel proud to be involved. For me it's all about community spirit and raising awareness and it's come such a long way in 30 years. I hope in the future that everyone will be able to survive breast cancer. Early diagnosis is the key and that's what Tickled Pink is all about.

09/10/2026

💗 This year, Sam took on running, cycling and swimming challenges to help raise awareness for CoppaFeel!

After being diagnosed with cancer at 19 and later undergoing a double mastectomy, Sam chose to celebrate her body and encourage others to know their normal.

We're honoured that Sam shared her story as part of Tickled Pink.💕

09/10/2026

The Tickled Pink awareness posters displayed in our St Leonards-on-Sea store played a huge part in our colleague Donna's decision to check herself – and when she did she found a small lump in her breast which turned out to be cancerous.

Seeing those reminders every day helped her to recognise what to look out for and encouraged her to take action. In August last year Donna, who's 46, found a tiny lump, less than a centimetre, just under her ni**le. At first, she thought it might be a harmless cyst, something that would disappear on its own, but after a few days it remained so, with a gentle nudge from her partner, John, she made the decision to visit her GP. A mammogram and biopsies were carried out, and within three weeks she found out she had Stage 1 breast cancer. In October, she underwent a full mastectomy, along with the removal of four lymph nodes under her arm, and then started chemotherapy. She's since made a great recovery and has returned to work.

Donna said: "My mum had breast cancer at about the same age as me so I was kind of aware, but I'm one those people who think everything's okay and never go to a doctor. I see all the Tickled Pink stuff at work every day. The posters are everywhere, even the toilets. You can't miss them. Their message worked as it made me very aware, and so I thought I'd better check myself. I'd like to think that a lot of our customers are seeing the messages too and checking themselves. The earlier you catch things, the easier it is to deal with it. Thankfully I caught mine early, so it was relatively easy to get rid of.

"Tickled Pink is a great charity and it's brilliant in raising awareness. I've always supported Tickled Pink in the store and worn the T shirts, we all do here. Our community champion Wendy always makes sure we are up for it."

08/10/2026

🤝 us when the news is unexpectedly excellent 🎀🥤

08/10/2026

🚨PSA: The iconic pink Diet Coke cans are BACK 🚨
And with a minimum of 10% of the price of every Tickled Pink product sold going to Breast Cancer Now and CoppaFeel! , every sip supports a great cause*. 💕

*10% from the sale of these products will be donated to Breast Cancer Now (Reg. Charity Nos. 1160558 & SC045584) and CoppaFeel! (Reg. Charity Nos 1132366 & SC045970). This will be divided at a 70/30 split to Breast Cancer Now and CoppaFeel! respectively.

08/10/2026

The Christmas Food to Go leaflet is here. ✨🤩

🎄Exceptional Free Range & Corn-Fed Norfolk Bronze Turkey (serves 6-8) £8
🎄Exceptional Aberdeen Angus 30 day Matured 4 Bone-in Rib (serves 11-14) £20 per kg
🎄Exceptional Prawn Platter (serves 4-6) £20
🎄Exceptional Ultimate Cheeseboard (serves 4-6) £17
🎄Vanilla Reindeer Cheesecake (serves 10) £7.25

07/10/2026

On Wednesdays we wear pink. This October, we're shopping pink too. 💕🛒

This Breast Cancer Awareness Month, 500 pink trolleys in selected stores are helping make breast awareness part of the everyday, with QR codes linking to chest-checking information and the Tickled Pink Pledge. Don't forget to keep an eye out in store for selected products - money raised goes to our Tickled Pink charity partners Breast Cancer Now and CoppaFeel! 💗

06/10/2026

Demure. Mindful. Freshly delivered from the pumpkin patch. 🎃
Popping up in your nearest store now 🛒

06/10/2026

We are making a difference in Breast Cancer Awareness Month. Help support our efforts all month long by donating in stores and online via self-scan screens, in buckets at the tills, Tickled Pink products, and the George Tickled Pink range or through in-store fundraising.Check out our pink trolleys in selected stores to help drive awareness Thank you to everyone who has donated over the years; we truly appreciate your kindness.Did you know that the Breast Cancer Now research unit at King's College London is entirely focused on studying triple-negative breast cancer? This is 100% fully sponsored by Asda Tickled Pink Charity.- Donna, Asda community champion

15/07/2026

We marked a monumental milestone - 30 years of Asda Tickled Pink - at our annual Parliamentary reception in Westminster, uniting MPs, colleagues, community champions and our charity partners, Breast Cancer Now and Coppafeel!

Over the past 30 years, Tickled Pink has made an indelible impact, raising over 100 million to fuel groundbreaking research, awareness initiatives, campaigns, and vital support services.

At the Terrace Pavilion in Westminster, we celebrated the transformative power of collective action, hearing firsthand from individuals and organisations driving change for those affected by breast cancer.

Special thanks to Sharon Hodgson, Department of Health & Social Care, Patricia Ferguson MP, our event sponsor, and our partners Breast Cancer Now and CoppaFeel!

Our deepest gratitude to everyone who joined us in Westminster and to the colleagues, customers, community Champions, and partners who have supported Tickled Pink over the past three decades.

- Donna, Asda community champion

30/06/2026

In partnership with Springhallow Special School, Business Education Events (BEE) CIC has initiated a program aimed at introducing autistic students to the world of work, with a focus on health, safety, and first aid.

A group of students, comprising Loqone, Varsh*th, Oliwia, Konrad, Jora, Jack, and Thilosh, took part in a store tour that offered a comprehensive experience.

The tour covered various areas, including front and back of house, the Bakery, Sushi Counter, and Halal Counter, and included a pizza-making activity that the students particularly enjoyed.

This activity enabled the students to develop new skills while showcasing their confidence and involvement.

The visit concluded with a discussion on health and safety, led by our store manager Sev Or, counters colleague Sharon, and security guard David.

The students were treated with badges and treats, promoting kindness to oneself and others. This experience has undoubtedly contributed to the students' enhanced confidence, understanding of the workplace, and sense of belonging. Future collaborations would be beneficial in providing more such valuable experiences.

– Donna, Asda community champion

01/06/2026

Thank you Angela!

When a partially-sighted customer needed a little help getting round our Park Royal store, checkouts colleague Angela was happy to help him get his groceries.

Angela offered to take the customer round the store, picking out items he asked for, before packing the shopping for him and making sure he got on the right bus home. She said: "I love my job and everyone knows that I will help anyone. I put customers first all the time."

Store manager Sevgi said: "Angela showed patience, care, and respect, ensuring the customer felt comfortable and supported. Her actions went above and beyond demonstrating empathy, initiative, and a true commitment to helping others."

25/03/2026

I had the honour of addressing Members of Parliament to introduce myself, tell them a bit about our Tickled Pink breast cancer charity campaign and to remind them all about the importance of regularly checking their chest.

Here's my speech:

Good evening My name is Donna Turner, and I am the Community & Customer Champion at Asda Park Royal. I have worked for Asda for over 23 years. I am truly passionate about creating a stronger community for our customers and colleagues.

I help raise vital funds, raise awareness of our own National Charity, Asda Tickled Pink, and partner with Breast Cancer Now and CoppaFeel!Throughout my time at Asda, I have received various awards, and after 23 years of service I was the proud winner of the "Retail Colleague of the Year".In my role as Community & Customer Champion, I have supported numerous local and national charities.

My work with Tickled Pink involves fundraising activities, bucket collections, raffles, tombola in-store events, bag packing, and more recently, promoting the sale of Tickled Pink products and working alongside breast cancer specialists to provide vital information to both men and women.This information includes encouraging people to check their chests and highlighting the importance of attending breast screening appointments.The funds raised are used by Asda's charity partners, Breast Cancer Now and CoppaFeel!, to raise awareness and support initiatives such as funding research into early detection of breast cancer.Research is crucial in improving outcomes for those affected by the disease.Working with Tickled Pink has shown me that breast cancer can affect anyone, that early detection saves lives, and that regular self-checks are essential, along with encouraging others to do the same.Therefore, I kindly ask all of you here to pledge to check yourselves regularly, starting from today.Thank you.

– Donna, Asda community champion

16/03/2026

On Mother’s Day pour colleague Sarah handed out lovely free daffodils to our customers who were delighted.

– Donna, Asda community champion

13/03/2026

Thanks to everyone who supported International Women's Day in store.

– Donna, Asda community champion

13/03/2026

We are pleased to offer a complimentary bunch of daffodils to mothers in store this Saturday ahead of Mother's Day.

To redeem this offer, please say 'mum's the word' to our colleague.

T&Cs: The Asda Mother's Day daffodil giveaway will take place on Saturday, 14th March 2026, at Asda (Park Royal) Superstore. Participants must say 'Mum's the word'. Daffodils are available on a first-come, first-served basis and are limited to 80 bunches per store. One bunch per person. No purchase necessary. No cash alternative. Subject to availability and store discretion.

– Donna, Asda community champion

10/03/2026

Fresh Horizons CNB Provides fresh and non-perishable food through their Foodbank every Friday for those in need within our local community.

We presented a cheque for £600 from the Asda Foundation to Debbie and her team at the Foodbank located at the Methodist Church High Street Harlesden, where food packages are distributed to recipients of all family sizes. Tickets are handed out to individuals recipient from 8:30 am, and food is packed and distributed by volunteers. At 12:30 pm the chain of service is created for a smooth and orderly transfer of packages to the recipient, over 100 were handed out on Friday 6th. The line seemed endless as the needs of individuals varied. I observed and participated in the full operation behind the scenes, and credit is due to the management team. Ms Taylor, who manages the centre, leads with thorough knowledge of each individual and treats them with respect. Each recipient's needs are met with great compassion.

Fresh Horizons CNB not only supports the Foodbank but also assists the homeless by offering a safe and stable living environment for those on the journey back to independent living. They provide supported accommodation, which includes life skills training, basic care, and counselling services. This encourages individuals to achieve their goals by restoring their self-confidence and independence. Their services are offered to individuals referred by Night Shelters and other homeless shelter organisations across Greater London.

- Donna, Asda community champion

04/03/2026

We presented local charity The Screen Film Community with a £1000 Asda Foundation grant. They're empowering young people in London with creative media skills, and are unlocking opportunities in education and careers across film, TV, gaming, and technology.

Founder Kate Harron and award-winning writer and director Kolton Lee accepted the grant along with students Jayden, Isaac, and Dante.

- Donna, Asda community champion