10/09/2026
Tomorrow’s the day, Nocturnal friends. 🖤 Our new merch is finally here.
This release feels a little different to me, so I wanted to tell you a little about what’s behind it.
This year has been a lot for a lot of small businesses. Prices keep going up. Finding and keeping great employees isn’t always easy. Life still happens, families still need you, and owning a business doesn’t make any of those everyday struggles disappear. Sometimes it actually adds a few more.
So I have to give it up for my daughter. 🖤
Hannah doesn’t have nearly as much time to sit down and create as she used to. She’s running a business, managing a staff, raising Salem, creating menus, making a million decisions…and somehow she still finds the time because she wants you to have something special from Nocturnal each Halloween.
And the coolest part? Hannah draws and designs these herself. These aren’t just shirts we picked out of a catalog. They come from her, from Nocturnal and from the story we’ve been telling since the beginning.
Our first year brought We Are the Monsters. Then came our Circus Crew. And for Year 3, she went with something that hits pretty close to home:
REMEMBER WHO YOU ARE, WEIRD KID. 🖤
Because “weird” was never an insult in our family. It was practically inherited. 😂 I was an ’80s weird kid, Hannah was our ’90s/2000s weird kid, and somewhere along the way we realized being different was something worth celebrating.
Maybe you were the artistic kid. The goth kid. The horror kid. The book kid. The kid who loved the movies, music or clothes nobody else understood. Maybe you never quite fit into the box everyone thought you should.
Whatever generation you grew up in, if you were the weird kid, you know.
And maybe that’s one of the reasons Nocturnal became what it is. A place where being a little different has always felt right.
Tomorrow we release our new Halloween T-shirt and hoodie, our Year 3 T-shirt, and a fun new crewneck sweatshirt with a little twist on our original monster design. All dreamed up and designed by Hannah.
I’m proud of her. I’m proud of what Nocturnal has become. And I love that three years later, the weird kids are still finding each other here.
Come see the new collection tomorrow. 🖤
And whatever you do…remember who you are, weird kid. 🎃