Softail Smoke Co

10/13/2026

🍺 What b**r would you like with your BBQ?

We’re planning our draft b**r lineup at Softail Smoke Co, and we want your input!

What’s your go-to?

👇 Comment your favorite draft below:

Ride in. Eat slow. 🏍️🔥

10/12/2026

🏍️ Now that’s our kind of parking lot! 🔥

Nothing beats a ride to Hico, some real pit-smoked BBQ, and good company around the picnic tables. Grab your crew, park your bikes, and come hungry—we’ll take care of the rest!

Save room for Henry’s Homemade Ice Cream! 🍦

📍 Softail Smoke Co • Hico, Texas
Ride in. Eat slow.
Biker friendly • Local • Family run ❤️

10/12/2026

10/11/2026

🔥 Meet the amazing crew behind Softail Smoke Co! 🔥

🏍️ Ashley Nicole Norris — Owner
🔥 Robert Norris — Pitmaster
👩‍🍳 Amy Norris — Sous Chef
👨‍🍳 John Dixon— Night Pitmaster
👩‍🍳 Donna Best— newest addition

Together, they bring hard work, heart, and a love for great BBQ to the table. From tending the pit to preparing your favorites, every member plays a part in the Softail experience. ❤️

Come hungry, meet the crew, and enjoy some pit-smoked goodness right here in Hico, Texas!

Ride in. Eat slow.

10/11/2026

🔥 PIT-SMOKED MEATS. REAL TEXAS BBQ. 🔥

At Softail Smoke Co, we smoke our meats right here on-site in our outdoor pits—bringing you that rich, smoky flavor in every bite! 🤤

Come hungry, bring the family, and join us for lunch or dinner. Save room for some Henry's Homemade Ice Cream! 🍦

📍 Softail Smoke Co • Hico, Texas
🏍️ Ride in. Eat slow.

10/10/2026

🏍️🔥 Now that’s a good-looking lineup!

Thanks to these riders for making Softail Smoke Co a stop along the way! Nothing goes better with a ride through Hico than pit-smoked BBQ, Henry’s homemade ice cream, and good company. 🍖🍦

Grab your crew and come see us—whether you’re on two wheels or four, you’re always welcome!

📍 Softail Smoke Co • Hico, Texas
Ride in. Eat slow.

10/09/2026

10/08/2026

🔥 Your BBQ favorites are just a few clicks away!

We tried DoorDash, but long delivery waits left some customers canceling and coming in for pickup. For a smoother experience, order directly from Softail Smoke Co online and pick up at the restaurant! 🏍️🍖

Order ahead before your favorites sell out:
👉 https://softail-smoke-co.square.site

Thank you for supporting our local, family-run business! ❤️
Ride in. Eat slow.

10/08/2026

🔥 BIG CRUNCH. BIG SMOKE. BIG FLAVOR. 🔥

Our Loaded Frito Pie brings it all together—crunchy Fritos, hearty beans, your choice of chopped brisket or pulled pork, cheese, onions, and jalapeños! 🤤

Come hungry and dig in at Softail Smoke Co. in Hico! 🏍️

Ride in. Eat slow.