Golin

06/03/2026

This summer, there’s one moment that is bringing consumers, brands, and the world together. Soccer is on everyone’s mind. And the brands that will win aren't going to be the ones with just a logo on the field.

That was the challenge we embraced with Purina: one partnership with U.S. Soccer. Multiple brands. Three earned media moments that each had to feel native to the brand.

➡️ Beggin' became the Official Dog Treat of U.S. Soccer and launched a fan competition to build The Beggin’ XI; the ultimate roster of dogs — led by one of America’s favorite TV coaches, Brendan Hunt. https://bit.ly/4fWHeqR

➡️ Pro Plan extended its Fueled By athlete series with USMNT star Weston McKennie and his dogs, connecting elite performance and nutrition with the unconditional loyalty only a pet can provide. https://bit.ly/4fFzJ7R

➡️ Friskies turned every USMNT goal this summer into a real-time giveaway of 1 million cans with soccer legend Brandi Chastain — because cats and soccer players share the same energy.

Three brands. One insight: pets are part of how owners experience the world, including the cultural moments that matter most to them.

Proud of our team and our partners at Nestle Purina North America for building something that earns attention.

05/21/2026

What a night at the Shorty Awards!

Adobe "The Unfinished Film" kicked things off with a win in User-Generated Content, and Grubhub "Snooze Insurance" kept the momentum going with wins in Data & Insights and Storytelling, Gold in Consumer Brand, and Silver in Restaurants.

Congrats to the brilliant teams behind this work, and to our clients for trusting us to bring these stories to life.

05/14/2026

Golin has been named Large Global Agency of the Year at the PRWeek Global Awards, with Golin APAC taking home Best Agency Asia Pacific. 🎉

Congratulations also to Adobe, Grubhub, The LEGO Group and Save the Children for receiving trophies across multiple categories.

These wins belong to the people and partnerships moving the industry forward every day.

05/07/2026

Sports isn't just a sponsorship channel anymore. It's where culture is happening in real time and there is no ceiling for fandom.

Marla Saret, EVP of Sports and Earned Media, and the Golin Sports team just got back from PRWeek's Sports Conference in NYC with some sharp reminders of what's actually moving the needle:

→ Creators are the new sports media
→ Fans have unbundled how they consume content
→ Values alignment isn't optional anymore, especially in women's sports

Read more here:

GreenBiz 2026 surfaced clear signals for communications teams: anchor sustainability in business risk, audit your messaging language, pressure-test reports with AI, and lead with credibility over polish. Here's what stood out.

05/06/2026

One of the industry’s biggest nights. And we made history.

Last night, Golin had an incredible night at PRovoke Media’s North American SABRE Awards, and we left as the most awarded agency in the history of the SABREs. We’re also proud to be named a U.S. Agency of the Year.

A special congratulations to The LEGO Group LEGO Botanicals Collection 2025: How an Iconic Toy Brand Became the World’s Most Unexpected Florist earning the #2 spot for Campaign of the Year. With double digit campaign wins across our family of agencies, this reflects the work, the partnerships, and the standard we hold ourselves to.

Huge congratulations to our amazing clients, and the account teams who help them shine. This is what looks like.

05/01/2026

Next week in NYC, Natasha O'Dell Archer, J.D., Chief Inclusion & Impact Officer at Omnicom Public Relations, takes the stage at Global AI Adoption Day to explore how impact, equity, and innovation intersect in a rapidly evolving landscape.

As Head of the Social Impact & Advocacy Center of Excellence, Natasha brings a perspective that's both timely and necessary because the future of AI has to be built with inclusion at its core.

Be part of the conversation shaping the future of responsible innovation. Register here: https://www.linkedin.com/safety/go/?url=https%3A%2F%2Flnkd.in%2Feq7HmNrm&urlhash=-XeE&mt=rqY7CWqODncSbvFvF0_C8LK1r8ObtbjOzi4-VQIk26AOxwQSXfo71_P3EJkaxKjmx-Die_3mn46bJc-eh42Xj9x6TrnRywvJbwzif3tJo7X72el3Ckf4P1iotA&isSdui=true&lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BZV3QoO6UTtKtScnshckHAA%3D%3D

04/29/2026

Last night in New York, we celebrated the launch of Share of Culture, the new book from our Global Chief Strategy Officer, Paul Parton.

The conversation brought together a range of perspectives shaping how brands grow today, with Kristen Kusterer, EVP and Executive Creative Director, and Kim Mittag, NA Head of Influencer, alongside Rebecca Peel, Cannes Lions North America Lead at Contagious, Colin Rocker, Forbes 30 Under 30 Content Creator, and Christopher Krautler, Senior Director of Brand Marketing and Consumer Communications at Grubhub.

Together, they unpacked what it really takes to earn attention in a fragmented landscape and why cultural relevance is no longer optional. It’s everything.

04/29/2026

What does it mean to be early in your career in an AI-shaped industry? For Associate Henry Wang, it’s not about catching up, it’s about building in real time.

Following AMEC AI Day, Henry shares how that perspective is changing the way he shows up and why starting before you feel ready might be the most important move of all.

GreenBiz 2026 surfaced clear signals for communications teams: anchor sustainability in business risk, audit your messaging language, pressure-test reports with AI, and lead with credibility over polish. Here's what stood out.

04/24/2026

Jack Barbour, head of AI and media relations, hit the 4As Conference stage in NYC with a message PR pros needed to hear: AI isn't replacing PR, it's raising the ceiling on what earned media is worth.
Jack walked attendees through generative story frameworks, LLM-optimized content structures and predictive analytics tools that help brands stay visible and credible in an AI-driven media landscape.

Proud to have Jack leading this conversation!

04/23/2026

Proud to share that Elaine Rodrigues, Managing Director at Golin Brazil was selected as a juror for the PR Lions at the Cannes Lions Festival of Creativity. With a global perspective and an eye for work that drives real impact, Elaine is a champion of the work that pushes PR forward. Congratulations! 🦁

With over 25 years at the forefront of strategic communications, Elaine doesn’t just manage reputations — she is driven by delivering results on complex

04/22/2026

Local news is changing and if you pitch broadcast media, your strategy should too.

EVP Stephanie Matthews breaks down what broadcast mergers really mean for earned media outreach: the affiliate feed model that made local news travel is being reorganized and PR pros need to understand what's inside the machine they're pitching.

Stephanie offers an insider's read on the structural changes reshaping broadcast — and what that means for your media strategy. Read the full piece on our website:

GreenBiz 2026 surfaced clear signals for communications teams: anchor sustainability in business risk, audit your messaging language, pressure-test reports with AI, and lead with credibility over polish. Here's what stood out.

04/20/2026

Golin APAC is proud to take home 5 awards across 5 categories at the 2026 Marketing-Interactive PR Awards Southeast Asia — a reflection of the outstanding work we do alongside our clients in the region.

Our recognized work spans Food & Beverage, Corporate Affairs, Thought Leadership, and Content and Influencer Strategy — topped by a Gold in Best PR Campaign: F&B.

This recognition reflects the talent of our people and the trust of our clients. Proud to be celebrated among the best!

2026 Winners PR Awards Overall Champion - Agency Ampersand Advisory PR Awards Overall Champion - Brand Shopee 1. Best Anniversary Campaign GOLD ShopeeCampaign: Shopee 10th Anniversary: Keeping Cultures Alive SILVER L’Oréal IndonesiaCampaign: L’Oréal Indonesia 45 YearsAgency: Komunikasee PR Age...

04/14/2026

PRWeek spotlighted a key tension identified in Golin’s CEO Impact Index H2 2025: politics has moved to the top of the CEO agenda, bringing partisan dimensions to nearly all business announcements and decisions. To maintain reputation in this newly politicized environment, CEOs must master the art of 'engagement without endorsement' — attending White House meetings, making investment announcements and achieving policy-adjacent business goals with business-first language that avoids ideological positioning.

More via PRWeek:

Golin study: CEOs navigating political issues must master ‘engagement without endorsement’. From PR Week

04/14/2026

Three years of data. One clear signal: CEOs who communicate well lead companies that outperform.

Golin’s CEO Impact Index H2 2025 report is live. This edition covers the great leadership retreat, AI credibility gaps, a rewritten social contract, and the strongest evidence yet that CEO communications drive real business value.

Link in bio.

04/13/2026

Expert innovation requires expert advice. So, the LEGO Group brought on its own expert: Junior Executive Director of Information, Mark Hamill.

Working with The Brooklyn Brothers, we were excited to bring the ASK MARK hotline to life, helping fans master the creative forces behind LEGO® Star Wars™ SMART Play™ sets.

The Force was with us on this one, and the galaxy definitely played back. https://bit.ly/4moeN6q

04/10/2026

Golin has been named one of PRovoke Media's 100 Best Agencies in the US — and we couldn't be prouder.

This recognition belongs to our Goliners. The teams who push creative boundaries, who show up for clients when it matters most, and who hold each other accountable to doing work that actually moves the needle.

Thank you to PRovoke Media for this honor, and to every single person at Golin who makes this agency worth celebrating.

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03/30/2026

Named Campaign of the Week by Contagious, Golin’s latest work for Specsavers is flipping the script on hearing health — turning it from a personal problem into a shared relationship fix.

By reframing hearing aids through the lens of love, connection and intimacy, the campaign cuts through stigma and sparks action where it matters most: together.

From cultural tease to full-scale reveal, this is what happens when entertainment leads and behavior change follows.

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03/27/2026

Lights. Camera. Confessional. 🍟🎬

Golin teamed up with McDonald's and reality star Olandria Carthen to bring the in 8 First Job Confessional to life in New York City—turning first jobs into can’t-look-away moments.

From raw, unfiltered stories to the real skills we carry long after clocking out, fans stepped into the booth to share what their first jobs taught them.

On launch day, trended #4 globally on X — proving just how universal these stories are.

It’s culture, it’s nostalgia, it’s truth—and it’s just getting started.

https://bit.ly/40ZxgfK

03/24/2026

Golin is thrilled to land finalist recognition for 12 awards across 11 categories at the 2026 PRovoke Media North America SABRE Awards — a testament to the breadth of work we do alongside some of our most valued client partnerships.
The shortlisted work covers a wide range of disciplines, including Consumer Goods, Digital and Social Media, Measurement and Evaluation, Purpose-Driven Branding, Telecommunications, and Technology along with Golin's own Corporate Affairs IP, the CEO Impact Index.
This acknowledgement reflects the talent of our people and the trust of our clients. We're looking forward to the awards gala in May!
https://ow.ly/SK4S50YynT3

03/19/2026

After GreenBiz ’26, Kevin Kearney, director, corporate affairs, is clear: communications is at a turning point.

In his latest, he explores how comms teams can adapt to today's landscape - inclusive of framing sustainability as - and 's impact on the industry.

Read more 👉: https://bit.ly/4bv9i0F

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03/17/2026

Sarah Vellozzi, our managing director of U.S. corporate affairs, has been recognized as a PRWeek Woman of Distinction! 🎉

Sarah has redefined how the industry thinks about executive influence — from architecting the CEO Impact Index to building innovative solutions that help C-suite leaders show up with purpose and impact. We're so proud to call her one of our own.

Congratulations, Sarah!

Sarah Vellozzi, Women of Distinction 2026. From PR Week

03/17/2026

Sarah Vellozzi, our managing director of U.S. corporate affairs, has been recognized as a PRWeek Woman of Distinction! 🎉

Sarah has redefined how the industry thinks about executive influence — from architecting the CEO Impact Index to building innovative solutions that help C-suite leaders show up with purpose and impact. We’re so proud to call her one of our own.

Congratulations, Sarah!

03/13/2026

Four trophies. One incredible night.

Golin took home wins across the PRWeek US Awards tonight—including Best in Technology, Extra-Large Agency of the Year, Outstanding Consumer Agency of the Year, and Overall Agency of the Year!

This recognition doesn’t happen without exceptional people doing exceptional work. Congratulations to our clients who trust us with their biggest challenges and the teams who bring relentless creativity and care to everything they do—this is for you.

03/12/2026

From employee experience to leadership transparency, the real way to unlock the power of AI is to get your people involved.

In this new expert insight, Kris MacAuslan, EVP, transformation & workforce engagement, explores why organizations struggle with AI adoption when employees aren’t part of the story.

Organizations are investing heavily in AI technology but neglecting the human side of adoption. Learn how a people-first AI narrative — built on authentic employee experiences, cultural change management, and leadership modeling — drives real adoption results, including 93% AI adoption in 9 mont...

03/11/2026

Play isn’t the opposite of work. Play is the work.

Jody Benjamin, EVP Strategy, has built a career — and a household — around that belief. In her latest piece, she reflects on what her six-year-old daughter has taught her about strategy, creativity, and showing up fully to both jobs: the one on the calendar and the one that never clocks out.

Read Jody’s full piece at the link below. https://bit.ly/4rYuPpy