Golin

10/06/2026

A different kind of workday, with impact at the heart of it.

Dozens of Golin Ketchum colleagues in Chicago stepped away from their desks last week and into our communities for a day of service, lending their time and talents to four incredible organizations: Bernie's Book Bank, Cradles to Crayons, Fill a Heart 4 Kids and Off the Street Club.

Because collaboration is our superpower especially when we put it to good use.

10/05/2026

From fridge shelf to bestseller shelf.

Our team helped client Flora Food Group’s I Can’t Believe It’s Not Butter! introduce its mascot TUBZ to the world in an unexpectedly unhinged way: a self-help book.

Lifting the Lid: The T.U.B.Z. Method for Unlocking Your Full Potential takes TUBZ from ’90s icon to back in the spotlight, with a foreword from Fabio Lanzoni, giving the team a cheeky, earned way to spotlight the brand’s transformation.

The launch brought together BookTok influencers, People and Adweek exclusives, NYC media visits, and TUBZ and Fabio taking to the streets of Manhattan.

Read more in PEOPLE and lift your own lid.

Over 30 years after becoming the face of I Can’t Believe It’s Not Butter, Fabio Lanzoni has reunited with the brand for an all-new iteration of the popular campaign. The model spoke to PEOPLE about penning a foreword for the new self-help book, ‘Lifting the Lid: The T.U.B.Z. Method for Unlocki...

10/02/2026

Chevonne Nash, Senior Vice President, is sharing her perspective on how social media has changed communications in a new feature from PR Daily.

As part of a roundup featuring more than 100 communications professionals, Chevonne reflects on how social media has evolved from a space for recreation into a powerful influence on what gets covered in the news.

From the silly to the serious, here are the biggest changes.

09/30/2026

Peel it. Scan it. Win it. Our team recently helped bring Monopoly back for client McDonald's and it is bigger than ever.

Leading the PR strategy behind the relaunch, the campaign was built around one insight: nothing beats the thrill of the peel. We simplified the gameplay, sharpened the prize list, and turned the announcement into a wave of earned media across food and lifestyle press, with more to come! Join the fun, starting October 6. https://lnkd.in/eYVCrm-H

09/29/2026

Last week, Jonny Bentwood, Chief Data & Analytics Officer, joined PR Newswire in London for “Winning Visibility in the Age of AI Search" as a guest speaker.

One takeaway stood out: as AI changes how audiences find information, credible, authoritative and high-quality content will be increasingly important for brands looking to build visibility and trust.

09/25/2026

Our Golin Ketchum Austria team is adding a new certification to their resumes. 🫏

During a recent team outing in Austria’s Wachau region, they traded laptops for leashes and learned how to guide donkeys through an obstacle course even earning their official “donkey driver’s license.”

Turns out patience, clear communication and teamwork work just as well with four-legged colleagues.

09/25/2026

Golin Ketchum Romania is bringing three standout pieces of work to the Women in Marketing CEE Awards 2026 shortlist.

Ioana Munteanu, Creative Director, earned a shortlist for the WiM Copywriting Award, while Hortensia Nastase, Managing Director, is recognized for PR Communicator of the Year. And “Play Fair or Be Square,” our work with Save the Children România, joins them as a WiM Social Impact Award shortlist.

Three recognitions, powered by the creativity, leadership and impact of our people.

09/24/2026

Turning cyber safety into a conversation people can’t ignore.

In partnership with client SquareTrade Europe and reformed scammer Alex Wood our team helped spotlight how everyday online habits can leave people vulnerable to scams bringing the conversation to the stage at IFA Berlin alongside leading voices in tech and retail.

The work is helping people rethink what it takes to stay one step ahead in the age of AI.

Learn more: https://lnkd.in/e2ctgkaH

09/23/2026

Stop guessing what your audience is asking AI.

Jonny Bentwood, our global head of data and analytics, breaks down how Similarweb data can help marketers see what people are actually asking, understand which conversations matter most and build smarter content strategies.

The industry’s biggest AI visibility blind spot? Optimizing around assumptions instead of real demand. Read Jonny’s full piece.
https://www.prdaily.com/the-prompts-your-team-optimized-against-were-made-up/

09/22/2026

Celebrating our work being recognized at the PRSA Chicago Skyline Awards! Three wins for three different clients across Corporate Citizenship, Earned Media Relations B2B and Excellence in Influencer Marketing/Events and Observances.

These wins showcase the creativity and impact we're proud to bring to the Windy City. Here's to representing Chicago and the amazing work happening in our community. See the full list of winners here: https://ow.ly/7aUo50ZQ9Kw

09/22/2026

Our Chicago office and Sports Specialty Team developed Absolute Madness for our client the Chicago Blackhawks, an overarching creative and messaging platform that goes beyond moments of victory.

It's built on understanding what separates a hockey game from a Blackhawks game: the distinct traditions and energy that have defined this fanbase for generations. The national anthem roar, Chelsea Dagger, the goal horn, these aren't just sounds.

We're proud to have developed a campaign that honors that legacy and captures the essence of what keeps fans coming back, night after night.

09/17/2026

More AI agents ≠ more AI impact.

As organizations race to scale AI, the advantage may not come from how much you automate but from how intentionally you build the systems around it. So, what separates AI experimentation from AI that actually delivers at enterprise scale?

Heather Hughes, SVP of AI & Innovation, shares what she’s seeing and why the answer starts well before another agent enters the equation.

Read The Human Is the Loop ↓ https://ow.ly/1WUb50ZOlsk