Counter Culture

05/24/2026

We’ve officially picked our second paint color and we couldn’t have planned it better if we tried 🥕✨

Say hello to *Carrot* (on the left)— a warm, vibrant orange that’s about to wrap our space in the good stuff. Honestly, what’s more us than naming our walls after a vegetable?

The build-out is in full swing and things are really coming together. We can’t wait to welcome you in.

Stay tuned — it’s going to be worth the wait. 🧡🌱

05/21/2026

Things are moving FAST and we are SO here for it! 🌱✨

Fresh paint. Fresh pavement. Fresh vibes. Our new home is coming together beautifully, and it’s all because of YOU. The support from this community means everything to us as we bring our dream vegan restaurant to life.

We cannot wait to open these doors and feed you

05/20/2026

We filed our own TABC application and didn’t pay a single lawyer to do it. 💪
Full Bar coming soon!!

Uploaded everything. Submitted it ourselves. Simple as that.

You don’t need to spend thousands on something you can handle on your own. The process is more straightforward than people make it sound — don’t be intimidated.

Bet on yourself. 🔥

05/19/2026

Am I on the set of Dexter or in Counter Culture’s future dish washing room????

05/16/2026

Wow! Our pop-up tonight sold out in 60 minutes !!!

Thanks so much to everyone who came out tonight, and thanks to Double Kick Cheesecakes for partnering with us on this event.
A BIG THANKS to Tweedy's Bar for hosting!

It was truly great to see everyone 💕💕

We hope to do it again. Stay tuned. 

05/14/2026

Our walk-in is upright & alright!!
We are so excited to have this cold storage. Our last place did not have one. 

05/01/2026

TODAY IS THE LAST DAY of our Kickstarter campaign — and we are beyond grateful to have hit our goal. Thank you. Truly. 🙏

We have one final stretch goal: $49K to cover a new three-phase utility pull and trenching the wires under the concrete. Our buildout costs have climbed significantly over the past year, and this would make a real difference as we push toward the finish line.

If you can donate or share, the link is below. Every bit helps.

We'll keep you updated on our buildout progress as we work on your rewards — and we cannot wait for the day you walk through our doors. Mid to late summer, here we come. 🍽️

(Photo of our snickers pancake)

https://www.kickstarter.com/projects/ccvegan/counter-culture-restaurant-reopening?ref=d4172q

04/29/2026

🌈 Rainbow Pride Cheesecake
100% plant-based · 100% love

This slice? Pure joy on a plate. 🍰✨

We’re so close to bringing our doors back open — and it’s all because of YOU. We’ve hit our Kickstarter goal (🥹 thank you!!) and now we’re reaching for our **$49k stretch goal** to make our reopening even more special.

Every pledge means more of this — vibrant, colorful, 100% plant-based food made with love.
🤞🤞We have until **May 1** — to back us before time runs out! 🌱💫

— Link below——

📣 **Can’t donate? Share this post!** Every share gets us closer to the goal. Tag a friend who needs this rainbow cheesecake in their life. 🌈

https://www.kickstarter.com/projects/ccvegan/counter-culture-restaurant-reopening?ref=d4172q

04/26/2026

This weekend, I swapped my apron for boots and spent the day at .
I got my hands dirty out on the farm, doing the real work that helps keep this incredible place running. And in return? I got to meet some of the most soulful and loving animals wthat I’ve ever encountered.

These are the lucky ones. 🐄🐷🦆🦃🐑🐐🐓
These are the faces behind why I do what I do. Every plant based meal I serve is a small act of love for the animals, just like the ones I met this weekend.

The best part? You can be part of their story too. Rowdy Animal Sanctuary has a membership program and you can also virtually adopt one of the animals – meaning you get updates photos and a real connection to a real life you’re helping to protect.

To learn more click on their link.
Thanks for hanging out with me & bringing delicious treats

04/26/2026

🥕🥕🥕

Austin vegan favorite Counter Culture is planning a comeback, launching a Kickstarter to fund a new mid-century–style diner. Read all about it --> https://vegnews.com/counter-culture-comeback

04/26/2026

Good news — we hit our goal, so we're going to stop blowing up your feed! 😄✨

But before we quiet down a little... one last ask. 🙏

Our stretch goal is $49K, and every dollar beyond our goal goes toward something very real — installing our utility pole and trenching the electrical wires under our parking lot. Unglamorous? Yes. Essential to opening our doors? Absolutely. ⚡

If you're able to donate or share one more time, we would be so grateful. And if you've already given everything you can — truly, THANK YOU. This community has filled our hearts in ways we can't put into words. 💚

Now for the fun part — get ready for build-out updates, behind the scenes peeks, and very soon... Sunday Brunch. 🍳✨

Yes. SUNDAY BRUNCH, including our Vegan Omelette. Fluffy, savory, and worth every bite. 😍

Austin, we are coming home. We cannot wait to see you at the table. 🌱

Link——👇🏽
https://www.kickstarter.com/projects/ccvegan/counter-culture-restaurant-reopening?ref=d4172q

04/25/2026

WE DID IT!!! 🎉🎉🎉

Counter Culture has reached our Kickstarter funding goal, and we are OVERWHELMED with gratitude. 😭💚

This would not have happened without every single one of you who donated, shared, liked, commented, and believed in us. You brought us home. THANK YOU. 🙏✨

But we still have until May 1st — and we're not done yet.

Our stretch goal is $49K, and here's why it matters: reaching that number covers the cost of installing a 3 phase utility pole — a critical piece of infrastructure that will make our kitchen run the way it needs to. This isn't just a nice-to-have. It's a game changer for our reopening. ⚡

Every dollar beyond our goal gets us closer to a smoother, stronger launch this summer. 🌱

If you haven't donated yet — now is the PERFECT time. And if you already have, please share our link one more time. Let's finish strong! 🙊

Help us prove that vegan comfort food isn't a compromise — it's an upgrade. Good Food. Good Vibes. Help Us Reopen Counter Culture.

04/25/2026

Who can take us over the finish line?

Help us prove that vegan comfort food isn't a compromise — it's an upgrade. Good Food. Good Vibes. Help Us Reopen Counter Culture.

04/24/2026

Our best-selling Vegan Mac & Cheeze. Creamy, comforting, and 100% plant-based. Austin — you've been asking for it, and we are SO close to bringing it back to you. 🌱

We are 93% funded on Kickstarter.

93%.

Just 7% stands between this bowl of magic and Counter Culture reopening this summer. 🙌

Our May 1st ALL OR NOTHING deadline is days away. This is the home stretch, and every single dollar, share, and repost matters more than ever right now.

👉 Back us on Kickstarter — link in bio
👉 Share this post to your story
👉 Tag someone who needs this mac & cheeze in their life

Let's finish this together. 💚

https://www.kickstarter.com/projects/ccvegan/counter-culture-restaurant-reopening?ref=d4172q

04/23/2026

We are 88% funded on Kickstarter and we need your help for the final push. 🙌

Here’s the thing about sharing – you never know who sees it. It might be that one person who’s been looking for exactly something like this to support. It might be someone who grew up eating at Counter Culture. It might be someone who just loves great plant-based food and has been waiting for a place like this to open in Austin.

That one share could get us to 💯%

Our May 1 deadline is ALL OR NOTHING. We’ve come so far thanks to this incredible community, and we are so close to bringing Counter Culture back to Austin this summer. 🌱

Please share this post. Tag someone. Send our link in a text. Every little action adds up.

Link in comments.

Thank you from the bottom of our hearts 💞

Help us prove that vegan comfort food isn't a compromise — it's an upgrade. Good Food. Good Vibes. Help Us Reopen Counter Culture.

04/22/2026

🌍 Happy Earth Day from Counter Culture! 🌱

What better day to celebrate than TODAY — the day made for people who believe what we put on our plates matters for the planet. 🌿

Plant-based isn't just a diet. It's a love letter to the Earth. 💚

And after 3 years away, we are coming back to Austin this summer — ready to feed this city with creative, delicious, planet-loving food all over again. 🎉

But we need your help to get there. 🙏

Our Kickstarter is 82% funded with just 9 DAYS LEFT. This is all or nothing — and every dollar, every share, every repost on this Earth Day could be what pushes us over the finish line.

So today, in honor of the Earth:
🌱 LIKE this post
🌍 REPOST & SHARE our Kickstarter
💚 TAG someone who eats with the planet in mind.

Let's do this — for the Earth, for Austin, for good food. 🌎✨

Help us prove that vegan comfort food isn't a compromise — it's an upgrade. Good Food. Good Vibes. Help Us Reopen Counter Culture.

04/19/2026

Here’s the reality: Kickstarter campaigns almost always hit a slow patch in the middle. The excitement of launch fades, the finish line isn’t quite in sight yet, and momentum can stall. We’re in that stretch right now — and THIS is the moment that matters most.

We have 12 days left. We need YOU to help us push through.

Here’s how:
✅ DONATE — every dollar gets us closer to the finish line
✅ SHARE — post our campaign link on your wall, your story, your group chats
✅ LIKE & COMMENT — engagement on our social posts helps more people see us

🥕🥕Link in comments, just copy and paste.

Remember, this is ALL OR NOTHING. If we don’t hit 100% by May 1st, no funds are collected. We’ve come too far to stop now.

Thank you from the bottom of our hearts to everyone who has donated, shared, and cheered us on. You are the reason we’re still in this fight. 💛

Let’s bring Counter Culture & The Smothered Burrito back to Austin. 🤘

04/18/2026

These TX peach pancakes? They disappeared when we closed our doors. But they’ve been living rent-free in our heads ever since 🍑
We’re 70%+ funded on Kickstarter and getting closer to bringing back the brunch you loved every weekend. Every backer brings us one step closer to lazy weekend mornings, stacks of these, and a full table.
Back us, share us, tag someone who needs these in their life.

🥕🥕Link in the comments.
🥦🥦 Donate if you are able
🍅🍅 Like & comment, so more folks see this post.
🥒🥒 Share to make our brunch dreams a reality.

04/17/2026

🚨 We’re 66% of the way there — but we need your help to cross the finish line! 🚨

Our Kickstarter is ALL OR NOTHING, which means if we don't hit 100% by May 1st, no one gets charged and the project doesn't happen. Every dollar counts!

A HUGE thank you to everyone who has already contributed — your support means the world to us.💛 No amount is too small (or too big 😄)!

If you're not in a position to donate, SHARING this post is just as powerful. Help us spread the word!

👇 Link in the comments. Let's do this! 👇
(Photo- jackfruit barbecue quesadilla )

04/16/2026

6️⃣2️⃣% funded and we are NOT stopping here. 🔥

We need $1,201 a day to hit our $45,000 goal by May 1st — and we genuinely believe this community can make it happen.

Your contribution matters. Your SHARE matters even more.

Every person who sees this post is a potential backer. So please — send this to your foodie friends, your family group chat, your coworkers, anyone who loves great food and loves supporting local dreams.

Link in bio. Let’s finish this. 🙌

04/16/2026

Now that tax day is behind us, be sure to go for a bike ride tomorrow!

04/15/2026

Counter Culture is reopening this summer!

We have launched a Kickstarter campaign and have until May 1st to reach out $45K goal, just a small fraction of the build-out costs.

Want to share but not sure how? Here’s exactly what you can do. 👇🏽

1️⃣ Go to our Instagram profile
2️⃣ Tap the link in the bio
3️⃣ Copy the Kickstarter link
4️⃣ Share it in a text, email, or post it to YOUR story

Help us prove that vegan comfort food isn't a compromise — it's an upgrade. Good Food. Good Vibes. Help Us Reopen Counter Culture.

04/14/2026

Southern comfort, plant-based style. 🌿

House-made seitan, smoky greens, mashed potatoes, and golden gravy – this is the kind of food we’ve been dreaming bringing back to your table.

We are 58% funded on Kickstarter and May 1 is coming fast. We are SO close, but we need our community to push us over the finish line. 🕺🏻🕺🏻
It’s all or nothing.

🍽️ Donate what you can.
📣 Share this post- it’s free & it’s powerful 💕

Every dollar, every share brings Counter Culture one step closer to reopening its doors in Austin. Let’s do this together. 🙌

https://www.kickstarter.com/projects/ccvegan/counter-culture-restaurant-reopening?ref=d4172q

04/13/2026

Let us re-introduce you to the Pac-Man kale salad. 🥕

This iconic salad has been on our menu since we first opened in 2009 – and it’s ready to make its comeback. But first, we need your help.

If there was ever a moment to jump in, it’s RIGHT NOW. Even a small donation gets us closer to that milestone – and if you can’t donate, sharing this post, cost nothing and means everything.

Help bring Counter Culture – and this salad – back to Austin. 🌱

We are 1/2 way towards our goal of $45k and we have until May first- it’s all or nothing 🥬

https://www.kickstarter.com/projects/ccvegan/counter-culture-restaurant-reopening?ref=d4172q

04/12/2026

We’ve been in the kitchen recipe testing and we cannot wait for you to taste what we’ve been working on. Counter Culture is coming back to Austin – and we’re bringing brunch with us.
We are over 40% of the way to our $45K Kickstarter goal, but we only have until May 1 to get there. Every share and every donation brings us one step closer to reopening our doors after three years.
🥕🥕Can’t donate? Just SHARE this post – it’s free and it makes a real difference. 🥕🥕

https://www.kickstarter.com/projects/ccvegan/counter-culture-restaurant-reopening?ref=d4172q