Mt Atkinson Coffee

Mt Atkinson Coffee West Aucklands Premium Coffee Roaster and Coffee shop. ack in 2007, Jacob Parsons began Mt Atkinson Coffee with a big dream and legacy to fulfil.

After losing his friend Andy, who had designed and built the initial coffee cart, Jacob had a vision to serve the best coffee in the world. So, he hit the West Auckland streets in the now iconic coffee cart.

2010 arrived and Jacob took a trip that would change his life. He travelled to a Gulu, a little town in Nothern Uganda, East Africa, to help build houses for war affected children, but while

he was there he spent time exploring the coffee plantations. He met with lots of people growing great coffee, and heard stories of local coffee farmers who lacked the infrastructure to get a fair price for their product. Jacob came back to New Zealand fired up with the dream to help these Ugandan coffee farmers through a direct trade partnership. So, later that year, he launched Mt Atkinson Coffee Roasters with the aim of providing the best coffee to local west Auckland cafes and to his own cart, while paying the coffee farmers a fair price for their beans.

“In everything we do, we transform lives”

Fast forward to today and Mt Atkinson is a coffee roaster that roasts beans on a daily basis to create what customers call “the best coffee in the world”. We are now importing container loads of coffee from Uganda. All of this coffee directly contributes to community transformational initiatives in the Kanungu region of West Uganda. The dream is that a new story would be written about the Kanungu region. That they would thrive as a result of our coffee purchasing. The Mt Atkinson crew is headed by Jacob, Emily and the team, but it does not stop there. The crew also includes the coffee farmers in Uganda, the New Zealand cafes that serve Mt Atkinson coffee to their patrons, the customers who visit the coffee cart for a chat and a delicious coffee hit, those that embrace the coffee cart hire service at their events, and the people that buy via the online store. And you could be part of the crew too!

“We love that serving coffee provides a space for a great connection to happen. Genuine connection is what the world needs. For us at Mt Atkinson, we are about connecting on every level, with our social media followers, with the people who buy and serve our coffee, and with the communities and people who grow and process the magic bean.”

29/06/2026

We’re hiring. But not just anyone.

We’re looking for an experienced barista who cares about coffee, about people, about doing things right. You bring manaakitanga to the floor without being asked. Two years experience needed, but attitude comes first, you show up for your team and you take coffee seriously.

What you’ll get:
- No work on weekends. Ever.
- Two weeks off at Christmas + all public holidays
- Lunch and unlimited coffee on us daily
- A loyal local customer base who love what we do
- The chance to learn roasting, cupping, and the full supply chain
- A mission-led culture where the work actually means something

Mt Atkinson is a West Auckland roastery and coffee shop built on direct trade with small-scale farmers in Uganda. No middlemen, real relationships, and a portion of every sale goes back to those communities. We’re a small team, with a big heart.

This is Big West Energy, community-driven, purpose-built, and we want someone behind the machine who gets that.

Send your CV and a cover letter telling us who you are and why Mt Atkinson feels like the right fit. We read every one.

📩 [email protected] or link in bio to apply.

Know someone who’d be perfect? Tag them below or send this their way!

26/06/2026

90% of coffee is traded in price alone.

No names, no faces, no accountability.

Ours has all three. When you purchase Tom’s Coffee, the money flows back to him and his community. No middle men, no mucking around.

Click the link in bio to grab a bag 🇺🇬

23/06/2026

Meet our most popular coffee…

Two decades in and still standing as the people’s favourite.

P.S. If you’ve come this far and haven’t tried Piha yet, the time has come to ride the wave.

19/06/2026

The new machine is settling nicely into the coffee shop!

In case you haven’t heard, there’s a new beast on the block.We’ve welcomed the Faema President GTI to the bench, and it’...
17/06/2026

In case you haven’t heard, there’s a new beast on the block.

We’ve welcomed the Faema President GTI to the bench, and it’s already making its presence known. Better consistency, better workflow, and coffee tasting better than ever.

The feedback has been overwhelmingly positive, and we couldn’t be happier with the results.

Come in, grab a coffee, and taste what all the fuss is about.

16/06/2026

A brand new machine just landed on our counter at the Coffee Shop, come grab a coffee and see why we’re so excited about it!

09/06/2026

The only Ugandan Black Honey in NZ.

Once you taste it, you’ll know why it moves so fast.

Tasting notes of raspberry, golden syrup, Dutch cacao. Sweet, clean, complex, the kind of cup you sit with.

Honey processed for up to 30 days with the cherry still intact, enabling richness and depth. This is one of the most complex, laborious methods in coffee, and it shows in every sip.

Produced by Ian at Gorilla Summit, our direct trade partner in West Uganda. No middlemen. Just real craft.

Limited stock. Link in bio.

08/06/2026

Winter mornings with Tom’s Coffee…

You can’t beat it.

04/06/2026

Here’s three reasons why people are switching to Tom’s Coffee:

1. It is so tasty! It is a balanced, daily brew crafted for everyone. Clean, fruit-forward, and easy to return to each morning.

2. Roasted fresh by a local, family owned roastery, and delivered straight to your door.

3. Tom’s Coffee is changing lives in Uganda. We connect directly with Tom and his growers; no middlemen, no exploitation. We pay above market rate and provide interest-free funds between harvests. We build together.

Yesterday left this world 🖤Graham was the man who taught Jacob how to roast coffee. An old-school coffee legend, he had...
01/06/2026

Yesterday left this world 🖤

Graham was the man who taught Jacob how to roast coffee. An old-school coffee legend, he had an incredible gift for all things coffee and could work wonders with the mechanics of an espresso machine.

Raised out West Auckland and later making his home in Tutukaka, Graham spent his life doing what he loved: roasting coffee, surfing, listening to music, getting in the garden and building lasting friendships. We’ve been lucky to call him a friend for nearly 20 years.

The loss is deeply felt by everyone who knew him, especially his amazing partner, Lauren. Even though he shared his latest diagnosis with us seven weeks ago, it still feels far too soon to say goodbye.

We honour you, Graham a true salt-of-the-earth bloke with a passion for coffee, the ocean, and people. He loved surfing and has left his boards to our kids 🥹, a gift that will always remind us of him. Was so nice to have a last coffee with you today 🖤☕️

Rest easy, mate. Thank you for everything. 🖤🌊🕊️

Address

44B Portage Road
Auckland

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