WynnandHowe

01/15/2026

When go-to-market momentum slows most teams jump straight to tactics. In practice the issue is often misalignment not effort.
I shared a short video here and published a blog outlining four questions every exec team should ask before trying to accelerate growth again.
You can read the full article here: https://wynnandhowe.com/the-4-questions-every-exec-team-should-ask-when-gtm-stalls/

01/15/2026

When go-to-market momentum slows most teams jump straight to tactics.
In practice the issue is often misalignment not effort.
I shared a short video here and published a blog outlining four questions every exec team should ask before trying to accelerate growth again.

10/24/2025

When all the dots finally connect… strategy, team and ex*****on, that’s when growth starts to feel effortless.�Your MDaaS team makes that happen.

Marketing Department as a Service!

10/24/2025

“When strategy, team, and ex*****on align, momentum happens. That’s the power of Marketing Department as a Service (MDaaS).”�

10/17/2025

Not every new product is a new idea.
And not every launch is a go-to-market strategy.
The leap from Zero to One isn’t about making something it’s about making something that matters.

Solving a problem worth solving.

Testing the market before the budget.

Getting real before going wide.

That’s the difference between building and guessing.
🗂 GTM strategy isn’t a phase, it’s a mindset.

10/17/2025

There’s always a story behind a business and this one shaped how I show up as a leader, advisor and builder.

Why I started Wynn & Howe wasn’t just about offering services. It was about creating a structure for clarity, leadership, and legacy for the people building businesses that matter.

Read the full story → https://wynnandhowe.com/why-i-started-wynn-howe/

The story behind Wynn & Howe, inspiration, thoughts and devising the product market fit.

10/10/2025

This week’s Friday Comic reminds us: storytelling isn’t just a nice-to-have. It’s how you show up with clarity, relevance, and authority especially when the stakes are high.

Forget the fluff. Lead with a story that sticks.�

10/10/2025

When you’re leading in a high-stakes industry, your story is your strategy.

Too often, messaging gets reduced to features and functions, but decision-makers buy into confidence, clarity, and context. That’s what narrative does. It’s not about overselling. It’s about grounding your value in something real and resonant.

This week on the blog: How to lead with storytelling that lands, especially in complex or regulated spaces.

👉 https://wynnandhowe.com/storytelling-where-it-counts-how-to-lead-with-narrative-in-high-stakes-industries/

10/03/2025

📊 Without strategy, it’s just noise.
This week’s Comic Chronicles highlights what happens when teams try to “wing it” without a go-to-market plan.

The GTM Playbook gives founders and leaders the framework to move with confidence so your next move isn’t guesswork.

See the playbook → https://wynnandhowe.com/gtm-playbook-from-product-to-traction/

10/03/2025

✅ Get your GTM Playbook today.
Whether you're launching, repositioning, or preparing to scale, this is the framework to guide your next move. We use this inside every Wynn & Howe engagement to help founders clarify strategy, shape positioning, and move with purpose.
Explore the playbook → www.wynnandhowe.com (https://wynnandhowe.com/gtm-playbook-from-product-to-traction)

09/26/2025

We all love the size of the dream (TAM). But smart strategy lives in the space you can actually reach (TRM).

This week’s Friday Comic tackles it in true Wynn & Howe style straight talk with a little humour.
So tell me when you plan, are you chasing the dream, or owning the opportunity?

09/26/2025

When leaders talk growth, they often default to TAM (Total Addressable Market). It’s the dream scenario the biggest possible market. But smart ex*****on lives in TRM (Total Relevant Market) the piece of that market you can truly reach and serve today.

TAM gives vision. TRM gives focus. Without that focus, strategies drift and investments underperform.

Question for you: when you plan, are you aiming at the ceiling, or building momentum in the space you can own now?

Read our blog on the TAM vs TRM debate.

https://wynnandhowe.com/why-tam-misleads-and-trm-wins-rethinking-market-opportunity-in-go-to-market-strategy/

I’ll never forget one of my early executive conversations about market strategy. A fellow leader was eager to anchor our growth plans to the concept of Total Addressable Market (TAM). Slide after slide painted a picture of billions in opportunity if only we believed hard enough. But the reality wa...