01/09/2026
As we approach our 10,000th liège waffle press (yep, that many 😲), we have a confession to make…
We’ve been watching you…. 👀
We’ve been listening to you…. 👂
Ok, that sounds a little creepy, let us explain.
Over the last 8 months, we’ve taken the time to watch people take that first bite and it tells us so much.
A head nod, smile, in seat dance, a verbal ‘yum’ or the classic ‘eye close and process’.
Over the last 8 months, we’ve taken the time to listen to people talk about our product and take on board all feedback
Here is what we’ve found…
1. People love our product
2. People love to share our product
3. Our product can prove a little challenging to eat when on the go, strolling our beautiful foreshore
4. Parents spend a bit of time cutting up our product into ‘easy to tackle’ pieces for their little waffle lovers
5. You’d love to see us expand our range, offering new and exciting flavour combinations
Over the coming days we’re announcing some WILD changes.
We’re ripping up and throwing out the rule book, doing what we do best - different!
Stay tuned 💚