22/10/2026
Rooibos is making its mark in the growing ready-to-drink beverage sector through G&Tea, a newly launched sparkling hard tea range from Chicago-based entrepreneur Alex Young. Combining London Dry gin, South African Rooibos and honey, the range offers a distinctive take on the hard tea category, with Original and Passion Fruit varieties now available in the United States.
The brand highlights Rooibos for its naturally smooth, caffeine-free character and earthy flavour profile, which provides depth without the bitterness often associated with traditional teas. Paired with botanical gin notes and natural honey sweetness, Rooibos helps create a balanced beverage designed for consumers seeking premium ingredients and flavour-forward experiences.
Young, who spent part of his childhood near the Cederberg region where Rooibos is grown, says the ingredient played a natural role in the product’s development. The launch reflects the continued expansion of Rooibos into innovative beverage categories and demonstrates how this uniquely South African botanical continues to find new audiences in international markets.
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