31/08/2026
Celebrating the women behind Ocean Jewels 💙
We couldn’t finish our Women’s Month series without introducing the woman who started it all, Julie, owner and founder of Ocean Jewels.
20 years ago, in 2006, Ocean Jewels began with a small stall at the Old Biscuit Mill’s Neighbourgoods Market, a love of good fish and a determination to get more Capetonians cooking and enjoying seafood at home.
A lot has changed since then. Ocean Jewels has grown from a market stall, to a restaurant, and today into the online fish shop and kitchen that so many of you know. Through all those different chapters, Julie has remained at the heart of it.
She sources fish, develops new products and recipes, chats to customers, plans what’s coming next and, like everyone in a small business, jumps in wherever she’s needed. Throughout it all, knowing where our seafood comes from, supporting responsible fishing and helping customers feel confident cooking fish at home have remained at the heart of what she does.
Ocean Jewels has never been just about selling fish. It’s about the relationships built with our customers, fishermen, suppliers and the people who have been part of the business along the way.
And after 20 years, Julie is still finding new things to do with fish! 🐟💙
So we’re ending Women’s Month by celebrating our founder, and all the wonderful women who work alongside her to make Ocean Jewels what it is today.
