He wanted to offer South Africans exceptional, quality roasted coffee from around the world. Ten years later, this pursuit continues. From day one, our focus has been on developing a hub of coffee excellence that would service the whole of Africa – the continent where coffee was first grown and roasted. Benefiting from preferential relationships with some of the world’s leading quality coffee farm
ers, Origin is able to source the world’s finest coffee beans via an ethical and sustainable sourcing model. All of our green beans have been grown, harvested and processed by growers who have been selected for their immense passion and dedication to quality. A choice of the finest coffee is roasted at Origin and we focus on ensuring we have the widest selection of single origin coffees in South Africa. Artisan roasting differs from commercial roasting in that it is never done to a set formula. The skills of the roaster are essential in revealing the unique character of each coffee. We devote ourselves to a relentless process of experimentation to unlock the full potential of what our farmers would want us to achieve.
