10/16/2026
💕 Instagram Post
After 13 amazing years… it’s time for a new chapter. 💕
With a very full heart, I’m sharing some bittersweet news: I have made the difficult decision to retire and close Sinful Cupcakes.
What started as a little dream in 2012 has taken me on an incredible journey. From Aurora, Colorado, to Leland and Wilmington, and now here in the Landfall/Wrightsville Beach community, I have been blessed beyond words.
I’ve met so many wonderful people, celebrated countless birthdays, weddings, showers, graduations and special occasions, and had the privilege of being part of so many of your sweetest moments. 🧁💕
October 31, 2026 will be the LAST DAY OF OPERATIONS for Sinful Cupcakes.
This decision wasn’t easy. Sinful Cupcakes has been such a huge part of my life, and walking away from something I built with so much love is definitely emotional. But I’m ready for what comes next and excited to begin a new chapter.
To every customer who has ordered a cupcake, recommended us to a friend, stopped in just to say hello, supported us on social media, or simply cheered us on over the years…
THANK YOU. ❤️
You have been a part of this journey, and I will forever be grateful.
And we still have a few sweet weeks left! 🧁 So if there’s a favorite Sinful Cupcakes treat you’ve been meaning to enjoy one more time, come see us before October 31!
And for those who may be interested, we have lots of bakery supplies, storage containers and ingredient bins available for sale. Send us a message or email [email protected] for more information.
This isn’t goodbye to the people and memories—it’s simply goodbye to the bakery.
Thank you for 13 incredibly sweet years. ❤️
With gratitude,
Alena
Sinful Cupcakes
So delicious they are Sinful. 🧁💕