Williamsburg General Store

Williamsburg General Store WGS has been honored as the "most charming general store" in Massachusetts. Here you’ll find gifts YOUR ANTEDOTE TO BORING SHOPPING! Books for kids, too. Candy?
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The Williamsburg General Store is considered by many as the Northeast's foremost and most enjoyable family shopping destination. Awesome delicious breads, pies, pastries, and cookies are made from scratch every day. Customers find an extraordinary collection of hand crafted sterling silver jewelry - earrings, bracelets, necklaces, pins, and much more. Rich, fresh Pennsylvania ice cream is a favori

te with everyone, especially with 30 natural flavors to choose from. "Toy Heaven!" exclaimed one young man as he surveyed our fascinating toys. Mustn't forget candy. Lots and lots, and chocolate, too. Incense - many types and scents (hundreds, actually!)
Chef's tools and gadgets, loads of herbs and spices (awesome low prices!), jams, jellies and many other condiments. Locally made soaps, lotions, and oils. Many imported, too. We could go on and on, but you get the idea. And it's all under one roof! As one customer told us "Your store is like an entire mall all in one store!" And it's all in the center of an attractive small town with lots of things to do right close by. You'll find words and pictures on our web site: wgstore.com.

It’s that time of year again! 🍎🍁🍃🍂🐿️🍏 We are open from 9-6 every day.
09/07/2026

It’s that time of year again! 🍎🍁🍃🍂🐿️🍏 We are open from 9-6 every day.

It’s that time of year! Pumpkin Whoopie pies are here! 😋
09/01/2026

It’s that time of year! Pumpkin Whoopie pies are here! 😋

Delicious chocolate raspberry roll ups, fresh out of the oven! 😋
08/26/2026

Delicious chocolate raspberry roll ups, fresh out of the oven! 😋

Come in and get a zucchini cheddar scone, made with local zucchini 😋
08/12/2026

Come in and get a zucchini cheddar scone, made with local zucchini 😋

Fresh out of the oven…Birthday Cake Scones! 🤗😋
08/04/2026

Fresh out of the oven…Birthday Cake Scones! 🤗😋

New cool stuff.
07/12/2026

New cool stuff.

Come beat the heat with an ice-cold soda and some refreshing ice cream! 🥤🍦We have some wacky flavored sodas. Give them a...
07/01/2026

Come beat the heat with an ice-cold soda and some refreshing ice cream! 🥤🍦
We have some wacky flavored sodas. Give them a try, one just may be your new favorite!
We have banana, chocolate, Bazooka bubble gum, pineapple, butterscotch b**r, and New York cheesecake flavor. Which one are you going to try first? 😋

Summer Hours Begin. Open 9AM-8PM.
06/19/2026

Summer Hours Begin. Open 9AM-8PM.

We were visited by the Worcester Hog Club today.
06/14/2026

We were visited by the Worcester Hog Club today.

New Spring Hours Open 9AM-7PM daily. 🌷🪻🌸🌼
05/24/2026

New Spring Hours Open 9AM-7PM daily. 🌷🪻🌸🌼

Address

12 Main Street/Village Center
Williamsburg, MA
01096

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm
Sunday 9am - 6pm

Telephone

4132683036

Website

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