Williamsburg General Store

Williamsburg General Store WGS has been honored as the "most charming general store" in Massachusetts. Here you’ll find gifts YOUR ANTEDOTE TO BORING SHOPPING! Books for kids, too. Candy?
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The Williamsburg General Store is considered by many as the Northeast's foremost and most enjoyable family shopping destination. Awesome delicious breads, pies, pastries, and cookies are made from scratch every day. Customers find an extraordinary collection of hand crafted sterling silver jewelry - earrings, bracelets, necklaces, pins, and much more. Rich, fresh Pennsylvania ice cream is a favori

te with everyone, especially with 30 natural flavors to choose from. "Toy Heaven!" exclaimed one young man as he surveyed our fascinating toys. Mustn't forget candy. Lots and lots, and chocolate, too. Incense - many types and scents (hundreds, actually!)
Chef's tools and gadgets, loads of herbs and spices (awesome low prices!), jams, jellies and many other condiments. Locally made soaps, lotions, and oils. Many imported, too. We could go on and on, but you get the idea. And it's all under one roof! As one customer told us "Your store is like an entire mall all in one store!" And it's all in the center of an attractive small town with lots of things to do right close by. You'll find words and pictures on our web site: wgstore.com.

Summer Hours Begin. Open 9AM-8PM.
06/19/2026

Summer Hours Begin. Open 9AM-8PM.

We were visited by the Worcester Hog Club today.
06/14/2026

We were visited by the Worcester Hog Club today.

New Spring Hours Open 9AM-7PM daily. 🌷🪻🌸🌼
05/24/2026

New Spring Hours Open 9AM-7PM daily. 🌷🪻🌸🌼

It’s the Hilltown Tractor Ride. They have stopped at the Williamsburg Safety Complex. Lots of them to see today.
05/17/2026

It’s the Hilltown Tractor Ride. They have stopped at the Williamsburg Safety Complex. Lots of them to see today.

These Strawberry Rhubarb Squares are still too warm to cut but looked so yummy we had to post a photograph.
05/13/2026

These Strawberry Rhubarb Squares are still too warm to cut but looked so yummy we had to post a photograph.

Just in time for Mother’s Day….Beautiful hanging baskets are here! 🌸🌼🌺💐💕
05/04/2026

Just in time for Mother’s Day….Beautiful hanging baskets are here! 🌸🌼🌺💐💕

Delicious lemon blueberry bread, fresh out of the oven! 🫐😋
04/22/2026

Delicious lemon blueberry bread, fresh out of the oven! 🫐😋

We have lots of beautiful pottery~mugs, bowls, plates and vases! 🍚 🥣 🍽️ ☕️ Beautiful and useful items for you, or a frie...
04/10/2026

We have lots of beautiful pottery~mugs, bowls, plates and vases! 🍚 🥣 🍽️ ☕️ Beautiful and useful items for you, or a friend! 🌞

Address

12 Main Street/Village Center
Williamsburg, MA
01096

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 8pm
Sunday 9am - 8pm

Telephone

4132683036

Website

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