Whit’s Melbourne

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Whit’s Melbourne Frozen custard is still created with the same pure ingredients as a century ago; cream, eggs, and sugar.
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🍦 Fresh-made frozen custard, made in our stores every day
📍 Viera + West Melbourne, FL
❤️ Family-owned & locally operated
🍨 Scoops • Whitsers • Whitties • Shakes • Sundaes
👇 Find today's flavor & plan your next treat WHY FROZEN CUSTARD TASTES SO GOOD

Frozen custard recipes date back to the early 1900's but it wasn't until the 1920's that commercial frozen custard machines were invented. It is said that the 1933 World's Fair in Chicago popularized frozen custard and by 1940 frozen custard stands were located all over the East and Midwest of the United States. But there are three reasons why frozen custard is thicker, smoother, and creamier than ice cream:

1) Frozen custard uses a higher butterfat content,
2) Making frozen custard is a slower labor-intensive process that is careful to minimize the amount of air blended into the mix, referred to as "overrun," and finally,
3) The typical serving temperature of frozen custard is 26 degrees, that's 10 degrees warmer than ice cream.

10/14/2026

🍦🤔 **WHAT CUSTOMERS DON'T KNOW ABOUT FROZEN CUSTARD!** 👀

There's more to your favorite Whit's treat than meets the eye!

As the owner, I get questions about frozen custard all the time, and there are a few things that might surprise you. 🍦

That's part of what makes Whit's special. We make our frozen custard fresh in our stores every day, and we're proud of the care that goes into every scoop. ❤️

We're going to share more of the behind-the-scenes details and little things you might not know about Whit's!

👇 **What's something you've always wanted to know about frozen custard? Ask us in the comments!**

📍 Viera + West Melbourne

🥜🍫 TODAY'S FLAVOR: REESE'S PIECES! 🥜🍫Peanut butter lovers, we've got something for you today. 😍Creamy vanilla frozen cus...
10/14/2026

🥜🍫 TODAY'S FLAVOR: REESE'S PIECES! 🥜🍫

Peanut butter lovers, we've got something for you today. 😍

Creamy vanilla frozen custard loaded with Reese's Pieces and peanut butter swirls. 🤤

That peanut butter + chocolate combination never gets old.

📍 Viera + West Melbourne

👇 Reese's Pieces in your Whit's? YES or ABSOLUTELY? 😂

⚠️🍦 DON’T FORGET ABOUT YOUR CURRENT WHIT’S REWARDS!We’ll be switching to our NEW Loyalty Program in the coming weeks, bu...
10/13/2026

⚠️🍦 DON’T FORGET ABOUT YOUR CURRENT WHIT’S REWARDS!

We’ll be switching to our NEW Loyalty Program in the coming weeks, but our current program is still active for a little while longer.

Have rewards sitting in your account? 👀

👉 Now is a great time to stop by and use them!

Once we make the switch, the new program will take over. We’ll keep everyone updated as we get closer! ❤️

🎂🍦 THIS IS NOT YOUR AVERAGE CAKE. 👀Meet the COOKIE MONSTER CAKER! 🍪💙Vanilla frozen custard + Cookies 'N Creme + cookie d...
10/13/2026

🎂🍦 THIS IS NOT YOUR AVERAGE CAKE. 👀

Meet the COOKIE MONSTER CAKER! 🍪💙

Vanilla frozen custard + Cookies 'N Creme + cookie dough + chocolate syrup…

ALL stacked into one seriously over-the-top dessert. 🤤

And this is just one of the cakes we can create at Whit’s!

🎂 We make a wide variety of frozen custard cakes
🍦 Different custard flavors
🍪 Different cookies & toppings
🍫 Different sauces & mix-ins
🎉 And we can make custom-order cakes for your special occasion!

Birthday? 🎂
Celebration? 🎉
Graduation? 🎓
Family gathering? 👨‍👩‍👧‍👦
Or just because you want to show up with an absolutely ridiculous dessert? 😂

We've got you.

📍 Whit’s Viera + West Melbourne

👇 If you could design your own Whit’s cake, what would you put in it?

☕🍫 TODAY'S FLAVOR: MOCHA BROWNIE! ☕🍫Coffee lovers… this one's for you. 👀Our Mocha Brownie combines rich mocha flavor wit...
10/13/2026

☕🍫 TODAY'S FLAVOR: MOCHA BROWNIE! ☕🍫

Coffee lovers… this one's for you. 👀

Our Mocha Brownie combines rich mocha flavor with plenty of brownie bites in creamy frozen custard. 🤤

Coffee + chocolate + brownies?

Yes. Please. 😍

📍 Viera + West Melbourne

👇 Are you a coffee-and-chocolate dessert person?

🥎🍦 FROM THE FIELD TO WHIT’S! 🍦🥎One of our favorite things about being part of the Brevard community is getting to see Wh...
10/12/2026

🥎🍦 FROM THE FIELD TO WHIT’S! 🍦🥎

One of our favorite things about being part of the Brevard community is getting to see Whit’s become part of people's everyday moments. ❤️

Game day.
Teamwork.
Family time.
And, of course… a little frozen custard to finish it off. 😍

Whether you're celebrating a big win, shaking off a tough game, or just looking for a sweet way to end the day, we're always happy to be part of the fun.

Thank you to all the local families, teams, and organizations who choose to spend part of their day with us! 💙

📍 Viera + West Melbourne

👇 What comes after game day for your family?
🍦 Whit’s?
🍕 Pizza?
🍔 Burgers?
Or something else?

🍓🫐 TODAY'S FLAVOR: RED, WHITE & BLUE! 🇺🇸🍦A colorful Whit's favorite! ❤️🤍💙Creamy vanilla frozen custard gets swirled with...
10/12/2026

🍓🫐 TODAY'S FLAVOR: RED, WHITE & BLUE! 🇺🇸🍦

A colorful Whit's favorite! ❤️🤍💙

Creamy vanilla frozen custard gets swirled with fresh strawberries and blueberry. 🍓🫐

Sweet, fruity, creamy, and a whole lot of fun.

Monday could definitely use a little color. 😋

📍 Viera + West Melbourne

👇 Strawberry or blueberry — which one wins?

🍦💙 MEET HANNA! 💙🍦You may have seen Hanna behind the counter at Whit’s West Mewlbourne, but today we're getting to know h...
10/11/2026

🍦💙 MEET HANNA! 💙🍦

You may have seen Hanna behind the counter at Whit’s West Mewlbourne, but today we're getting to know her a little better! 👋

We asked Hanna a few important questions...

🍪🍦 Favorite Whit’s item: A WHITTIE!
☕🍫 Favorite flavor: Coffee Toffee Crunch
🦋😳 Fun fact: Hanna is AFRAID OF BUTTERFLIES! 😂

We can get behind the Whittie choice...

But the butterfly thing? We're going to need some answers. 😂🦋

Next time you see Hanna at Whit’s, be sure to say hello! ❤️

We're lucky to have a team full of people who bring their own personalities, favorites, and stories to Whit’s every day.

📍 Viera + West Melbourne

👇 What's YOUR favorite Whit’s item?

🍦❤️ IF WHIT’S IS YOUR FAVORITE, THIS ONE'S FOR YOU!Whether you stop in every week or just whenever the custard craving h...
10/11/2026

🍦❤️ IF WHIT’S IS YOUR FAVORITE, THIS ONE'S FOR YOU!

Whether you stop in every week or just whenever the custard craving hits, we want to make sure you’re rewarded for choosing Whit’s! 😍

That’s why we’re excited about our NEW Loyalty Program coming soon! 🎉

👉 Get registered now and be ready for the switch:
https://app.squareup.com/loyalty/ML64TD111MG91

🍦 More Whit’s = More Rewards! 😉

🥜🍦 SUNDAE FUNDAY HAS ENTERED PEANUT BUTTER TERRITORY. 😍If you're a peanut butter fan, today might be your kind of Sunday...
10/11/2026

🥜🍦 SUNDAE FUNDAY HAS ENTERED PEANUT BUTTER TERRITORY. 😍

If you're a peanut butter fan, today might be your kind of Sunday. 👀

We've got TWO peanut-butter-packed flavors waiting for you:

🍪🥜 HEATH CHIP
Vanilla custard, dark chocolate flakes, and Heath® chips all coming together in one seriously indulgent treat!

🥜🍪 PEANUT BUTTER COOKIE DOUGH
Peanut butter frozen custard with chocolate chip cookie dough bites and peanut butter swirls!

Yeah… choosing just one might be a problem. 😂

👇 WHICH ONE GETS YOUR VOTE?

🥜 HEATH CHIP
or
🍪 PEANUT BUTTER COOKIE DOUGH

📍 Viera + West Melbourne

It's Sundae Funday. You know what to do. 😉🍦

Address

4270 Minton Road
West Melbourne, FL
32904

Opening Hours

Monday 1pm - 9pm
Tuesday 1pm - 9pm
Wednesday 1pm - 9pm
Thursday 1pm - 9pm
Friday 1pm - 10pm
Saturday 1pm - 10pm
Sunday 1pm - 9pm

Telephone

+13213278340

Website

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