Watson General Store

Watson General Store Built in 1902 and ran by the local Watson family for many years.
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It unfortunately was lost to time and had fallen into disrepair, but the little Parkway general store is finally now resurrected and reopened as a local gathering place/ provisional store!

05/28/2026

Excited to feature her jewelry soon!

Bluegrass jam update for tomorrow, Thurs the 21st: jam is still on even with the rain! We will have the music under our ...
05/20/2026

Bluegrass jam update for tomorrow, Thurs the 21st: jam is still on even with the rain! We will have the music under our new pavilion at the Park Vista Motor Lodge & Diner and have seating outside and inside, with our full bar open and the amazing pizza from the food truck from Pepperoaming 575!!

05/10/2026

Today, Mother's Day, the store will be closed.

Beautiful new pottery by our local artist! ❤️
05/07/2026

Beautiful new pottery by our local artist! ❤️

05/07/2026

A slight change of plans today for our bluegrass jams 4-6... We just found out that the pizza food truck broke down and is being repaired. Instead, we will be serving our Parkway Picnic boxes from the diner to any who come hungry! Of course the bar is open too with our superstar bartender, Elaine Hash, serving drinks. Forecast says rain stops this morning. Come on out!!

05/02/2026

Big Announcement!!
Local, Cheek Farmstead Creamery ice cream pints in many flavors are now for sale at the store!

Mic drop.

04/30/2026

At the finish line...

A fun kickoff to spring. A beautiful day on the store deck!
04/16/2026

A fun kickoff to spring. A beautiful day on the store deck!

Join us for that special Valentine's dinner!
02/10/2026

Join us for that special Valentine's dinner!

Specials for Valentine's Dinner this weekend Friday and Saturday evening! We will also have a couple of lunch specials as well! Please come and join us!

The store is up and running this morning folks! Come on down!
02/05/2026

The store is up and running this morning folks! Come on down!

Address

1877 Park Vista Road
West Jefferson, NC
28694

Opening Hours

Thursday 8am - 1pm
Friday 8am - 4pm
Saturday 8am - 4pm
Sunday 10am - 3pm

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