After moving to New York from Italy in 1978, Joe jumped straight into the kitchen and started working as a baker in a local Brooklyn bakery. His talent and love for Italian food soon led him into a pizzeria as a pizza maker in the early 80s, where he developed his skills in the kitchen until 2003. The same year Joe opened up the first Joe's Pizza and introduced his classic pies to New Yorkers in P
ark Slope Brooklyn. Three years later, Vitale sold his half of the restaurant and went on to open his second pizzeria under the same name on King's Highway, Brooklyn. After Conquering New York, Vitale moved out to Los Angeles to bring "A Taste of New York" to the West Coast. At the end of 2007, Joe's Pizza opened up their first Los Angeles outpost in Santa Monica, CA. Angelenos and New Yorkers alike flocked to this hidden gem; and as word spread about Joe's Pizza, Joe decided it was time for a second location and opened another Joe's Pizza on Sunset two years later. Continuing its success, Joe's Pizza has since expanded to Hollywood and Downtown.
