05/15/2026
For years the US government in a deal with China allowed Catfish to be born in the USA, shipped to China where they are raised in grotesque environments like Tilapia, and then sent back to the US and billed as American Catfish.
There is also a native Chinese breed of fish, Striped Pangasius (Or SWAI) You can google a picture and see that they look like a catfish. The food reps would tell me, "Everybody is serving it, and it's half the cost of US catfish." "You can't even tell the difference; your customers won't be able to tell the difference." "Most just sell it 'as catfish'... I wasn't buying it, and I wasn't interested in buying it. First of all, it is illegal to sell SWAI as catfish, and second of all, I would never lie about what I'm serving, I don't have to. I am confident in describing in exact detail what we are serving. Third, 'choke and puke" cafes will feed you this half priced 'catfish' and only bring the menu price down a dollar or two! This is where real value for your money is categorically in your favor to dine at Samul's on the Square. We pay more for the highest quality and charge less for doing it. We do it for you, and my uncontrollable, obligatory ambition to offer only the finest cuisine, because second best is the first loser. And I wouldn't serve it any other way to our cherished guests. But, to get him to shut up I told him if he wanted to sample me a case I would try it. He was ecstatic, like he was going to make a believer out of me. We got the case, Anji was helping me put up the truck and we came across that box of SWAI. We stopped what we were doing, fired up the fryers, and cooked two pieces of the fish. Fresh out of the fryer, hot and golden brown with our signature house catfish breading... (and I realize in this world these days it's so easy to put something down or on a pedestal because ego has diminished truth and understanding and an opinion is considered to certain individuals as truth). BUT, We went in with an open mind, tried the fish, and was surprised at just how bad it really was. One and done... one bite was all it took. We couldn't finish it. We tossed it the garbage and swore we would never serve that to our guests. Not to say it was inedible, there was just no comparison in what we have become accustomed to.
The catfish we serve at Samuel's on the Square is and has always been sourced from just down south in the Mississippi Delta. For almost seventeen years we have been exclusively serving Simmon's Farm Raised Catfish. The finest catfish I've came across in my sixteen years of service. I've tried them all, but we always keep Simmon's Farm Catfish as the standard of the quality we wish to provide at Samuel's on the Square.
Come and try our catfish and decide for yourself the value of a dollar.
When quality counts, we'll see you on the square...
https://www.simmonscatfish.com/our-process