07/21/2026
ISM Brewing is delivering some of the most affordable pints in Southern California while bringing more guests in on slower days.
Through its membership program, members receive up to 35% off house beer Monday through Thursday—bringing a West Coast IPA down to approximately $5.50–$6.
It’s a smart pricing strategy built around recurring revenue, stronger margins, and more weekday traffic.
Loved the opportunity to speak with Ian at last weeks Independent Brewers Alliance call.