MediaBooks.

28/08/2026

My son: “I want a new monster truck.”

Me: “Well, maybe ask Santa.”

My son: “Where is Santa?”

Me: “The North Pole.”

My son: “Why?”

Me: “I don’t know. Probably tax benefits.”

My son: *silence*

And there it is.

Proof that if you start talking accounting, some people will immediately stop engaging.

It doesn’t mean your content sucks.

You might just be talking about tax strategy to someone who wants to talk about Santa and what Santa can do for them.

I mean...some people just want to talk about their money and how you can help them make more money.

21/08/2026

Whenever I post about AI, all the engagement seems to come from AI specialists. Not accountants.

So let me try something.

Accountants.
Bookkeepers.
Tax professionals.
Number Crunchers.
Bean Counters.
Anyone who has bet their career on SALY.
Anyone currently waiting for a client to send that one missing receipt.
Anyone who knows ! isn't a social media reference.

PLEASE LinkedIn algorithms...

19/08/2026

I got someone you need to meet.

Jenny Luchsinger is the owner of Accountable Bookkeeping, a bookkeeping firm. And Bookkeeping IQ.

Bookkeeping IQ provides assessments (not just multiple choice tests) to employers looking to hire bookkeepers.

Ever hire someone who said they have all the experience? Ever do a cleanup that had a "bookkeeper managing the books for years?"

With her assessments, candidates log into a real Quickbooks account and perform real bookkeeping work (on a fake company). Jenny watches during a live meeting and then provides you with a detailed assessment on how they did.

It is the kind of thing you would want to know before you hired someone.

At MediaBooks, we started working with Jenny earlier this year to help develop her branding, website, and now marketing strategy. And I got to say, I am super excited to be promoting BookkeepingIQ.

I believe this is something the accounting industry truly needs and after having worked with Jenny these last few months, I know BookkeepingIQ is well on its way to making a real positive impact.

Learn more about BookkeepingIQ by giving Jenny a follow or visiting: www.bookkeeping-iq.com

Shoutout to Charlotte Hanington on supporting us with the branding!

18/08/2026

New Mexico has free universal childcare.

Yea, pretty sweet for those of us with multiples in diapers.

Of course this is a huge benefit to working families but I think it is going to be an even greater benefit to entrepreneurship in the state.

Childcare is a massive expense and when you are trying to get your business of the ground you don't have that to spare.

Also, time. Time is great for starting a business.

I live in a small town where I think a little extra support in this area could really help it flourish.

Happy back-to-school season. 🎒

17/08/2026

I built an AI-powered tool… and I’m reeeeally excited to share it. 👀

If you have ever wondered -> “Which social media platform should my accounting firm be on?” I got you.

I created an 8-question quiz that helps you figure out which social media platform makes the most sense for your accounting firm.

Because this question comes up ALL the time in my fractional CMO consultations.

Which social media platform is the best fit for you - LinkedIn, Facebook, Instagram, or Youtube?

The quiz gives you a platform recommendation based on your answers and suggested next steps..

If you want to check it out for your accounting firm or just want to take it for funsies, visit the link here:

https://mediabooksagencysocialplatform.lovable.app/

*All em dashes in this post were generated by a human.

Find the social media platform that best fits your accounting firm's audience, resources, and goals.

13/08/2026

Client: We are going to end services and just use AI for our marketing.

Me: Ok but first, how about you use AI to create some content. And I will use AI to create some content. And then we can see which one performs better.

Client: Yea, but you have been doing this for years. Yours is going to be bett….

Client: O

I saw someone act out this in a reel and it lands.

AI has not been able to replace you yet.

12/08/2026

If you are an accountant trying to market on LinkedIn, I want to try a test with you.

You may have to duplicate this tab...

Go to your Linkedin feed → Click analytics on the left hand side → Audience analytics

Under 'Top Demographics' if the industry says accounting and you are trying to get business from your profile, you have a problem.

If the company size or job title are not your ideal client, you have a problem.

It makes sense at one point if these analytics reflected your working accounting network but as you try to share your firm with ideal clients you got to INTENTIONALLY branch outside of the accounting space.

Here are a few ways you can do this:
1 - Get LinkedIn Sales Navigator and use their filtering tools to connect with your audience specifically. No accountants.
2 - Remove those random accounting connections who you do not benefit from
3 - Post about your audience and be sure to use keywords for that audience (For example, I am trying to naturally use "accounting" multiple times in this post. Did you notice?)

One last thing - there is nothing wrong with being connected with other accountants if they are your colleagues or you learn from them.

But if you have a profile with the intention marketing your accounting firm then you have siloed yourself off.

11/08/2026

People sending me cold DMs - I am not an accounting firm 😭 But I love that the algorithm thinks I am so pop off.

10/08/2026

🎉 Our latest launch 🎉

A little before and after

The old traditional accounting website wasn’t “bad.” It just didn’t reflect the quality of the firm behind it.

It is the same accounting firm, just a completely different first impression. And along with it, a completely different perception of value.

Yes, the firms website is prettier but when you consider the messaging and structure, what you actually get is:

→ More established
→ More trustworthy
→ Easier to navigate
→ Clearer about what they actually offer
→ More intentional about turning visitors into inquiries

I simplified the navigation

Created clearer service sections.

Strengthened the calls to action.

And built a visual identity that feels much more aligned with the kind of client experience Humphrey Accounting provides.

*Swipe through the before + after

**Shoutout to Hanington for supporting us with the branding! Killed it as always!

15/07/2026

Thousands of you have flown across the country to attend conferences.

You listened to speakers whose content you could've watched on YouTube.

You talked to software vendors who would've happily jumped on an hour-long Zoom call.

Yet you still spent thousands of dollars.

Why?

Because none of that was the real product. The real product was connection.

The conversations in the hallway or the coffee after the keynote.

The feeling of being understood by someone who's walked the same path.

And people think AI is going to replace that? Really?

You think your client wants to hear they overspent on software last month from "Andi the AI Agent"?

If anything, the more AI we have, the more valuable genuine human connection becomes.