First In Coffee Company

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First In Coffee Company At First In Coffee Company, coffee is more than what we brew—it’s a reflection of service, community, and purpose. Firefighter Owned • Family Operated

🏈 WHAT A WIN, BILLS MAFIA!! ❤️💙 🦬An EXCITING overtime victory over the LA Rams?! Now THAT’S worth celebrating! 🎉🙌Let’s k...
10/13/2026

🏈 WHAT A WIN, BILLS MAFIA!! ❤️💙 🦬

An EXCITING overtime victory over the LA Rams?! Now THAT’S worth celebrating! 🎉🙌

Let’s keep the winning streak of excitement going with a little First In Coffee Company love! ☕️

🔥 15% OFF YOUR ENTIRE ONLINE ORDER! 🔥

Use code BILLSWIN at checkout and stock up on your favorite fresh-roasted coffee! ☕️

🗓️ TODAY ONLY! Don’t miss out!

🦬 Celebrate the win. Fuel your day. Make every sip count!

☕️ Fresh roasted with every online order.
❤️ Every sip gives back!

🛒 Shop now: www.firstincoffeecompany.com

Buffalo Bills

☀️ Sunday Sips! ☕️There’s something special about slowing down on a Sunday morning with a fresh cup of coffee. Whether y...
10/11/2026

☀️ Sunday Sips! ☕️

There’s something special about slowing down on a Sunday morning with a fresh cup of coffee.

Whether you’re gearing up for a busy week, enjoying a quiet morning, or sharing a cup with someone you love, make sure your favorite First In Coffee Company roast is ready to go!

🔥 Roasted Fresh with Every Online Order!

☕️ Choose your favorite roast
☕️ Order ground or whole bean
☕️ Have fresh coffee delivered right to your door
❤️ Every sip gives back to those who serve our communities!

We’re firefighter-owned, community-driven, and proud to serve you.

Make your Sunday a little better — and your Monday morning a whole lot easier! 🙌

🛒 SHOP ONLINE TODAY!
🌐 www.firstincoffeecompany.com

Coffee with a Mission. Every Sip Gives Back. ❤️☕️

👇 Tell us in the comments: Are you sipping on a dark roast, medium roast, or decaf this Sunday?

☕💚 World Mental Health Day 💚☕Sometimes, the most important conversations happen over a simple cup of coffee.💚 Be the per...
10/10/2026

☕💚 World Mental Health Day 💚☕

Sometimes, the most important conversations happen over a simple cup of coffee.

💚 Be the person who asks, “How are you REALLY doing?”

☕ Make time for coffee and conversation.

💚 Listen without judgment.

☕ Put down the phone and be present.

💚 Remind someone they don’t have to face their struggles alone.

At First In Coffee Company, we believe coffee brings people together. Today, we encourage you to use that connection to check on someone, start a conversation, and remind the people in your life that they matter.

One cup. One conversation. One connection at a time.

Because coffee is more than what’s in the cup. It’s the connections we make and the lives we touch along the way.

Coffee with a Mission. Every Sip Gives Back.

☕ Friday night coffee check! 🌙Tonight, we’re featuring FLATLINE - our Decaf Roast! 🖤☕Smooth, satisfying, and perfect for...
10/10/2026

☕ Friday night coffee check! 🌙

Tonight, we’re featuring FLATLINE - our Decaf Roast! 🖤☕

Smooth, satisfying, and perfect for winding down without the extra caffeine!

🎃 Preference Poll!
How are you taking your coffee?

🖤 Black — Keep it classic!
🎃 Pumpkin Cold Foam - Bring on the fall vibes!

👇 Cast your vote in the comments! Are you 🖤Team Black or 🎃Team Pumpkin Cold Foam?

🚒 Firefighter-owned. Community-focused. Coffee with a mission.

🛒 Grab your Flatline Decaf online or shop with us locally at The Mercantile!

📍 The Mercantile
615 Pawling Ave, Troy, NY

🌐 www.firstincoffeecompany.com

❤️ Every sip gives back!

10/09/2026

THIS WEEKEND! The Witches of the Eastside are taking over The Mercantile! Join us from 11 AM–2 PM for FREE photos with the witches, a FREE cold brew bar, Halloween treats and plenty of spooky season fun! Photos are completely FREE, costumes are encouraged!

Bring the kids, grab a friend, throw on your best Halloween look and come hang with us at The Mercantile — 615 Pawling Ave, Troy!

Need to stock up on your First In Coffee Company favorites? We’ve got you covered! ❤️☕️ Fresh roasted coffee — ground or...
10/09/2026

Need to stock up on your First In Coffee Company favorites? We’ve got you covered! ❤️

☕️ Fresh roasted coffee — ground or whole bean
🎁 Mugs, merch & gift ideas
💕 Breast Cancer Awareness shirts
🛍️ Plus, shop other amazing local small businesses!

🎃 THIS SATURDAY: Photos with the Eastside Witches! 🧙‍♀️👻

Stop by from 11 AM–2 PM for some Halloween fun, photos, and a little local shopping!

📍 The Mercantile
615 Pawling Ave, Troy, NY

Come shop small, support local, and grab your favorite First In Coffee while you’re here! Every sip gives back. ❤️☕️

👇 Who’s stopping by Saturday? Tag your shopping buddy or your favorite witch! 🧙‍♀️✨

🔥🔋 SOFT SURFACE. HARD PASS.Charging your device on a soft surface - like a bed, couch, or comforter - can trap heat.When...
10/08/2026

🔥🔋 SOFT SURFACE. HARD PASS.

Charging your device on a soft surface - like a bed, couch, or comforter - can trap heat.

When it’s time to charge, choose a hard, flat surface and keep the area clear.

📱🛏️ Comforter? Hard pass.
🔌 Safe charging? Absolutely.

Plug in. Power up. Stay safe.

🚒 Fire Prevention Week
Charge Into Fire Safety™
Safe Charging Is a Superpower.

National Fire Protection Association (NFPA)

🚒🔥 FIRE PREVENTION WEEK: CHARGE INTO FIRE SAFETY™ 🔥🚒This Fire Prevention Week, we’re talking about something many of us ...
10/07/2026

🚒🔥 FIRE PREVENTION WEEK: CHARGE INTO FIRE SAFETY™ 🔥🚒

This Fire Prevention Week, we’re talking about something many of us use every single day: lithium-ion batteries. 🔋📱

From phones and tablets to laptops, e-bikes, scooters and other rechargeable devices, safe charging habits can help reduce the risk of battery fires and keep our homes and communities safer.

⚡ Plug in. Power up. Stay safe.

🔌 Bad charger? Don’t chance it.
Use the charger designed for your device and replace damaged cords or chargers.

🔥 Charge safely.
Follow the manufacturer’s instructions and avoid charging devices under pillows, on beds or anywhere they can overheat.

👀 Pay attention.
If a battery becomes unusually hot, swells, leaks, smells strange or changes appearance, stop using it and move away from the device.

🚫 Don’t ignore the warning signs.

A few simple charging habits can make a big difference.

Charge Into Fire Safety™. Safe Charging Is a Superpower. 🦸‍♂️🦸‍♀️

From all of us at First In Coffee Company, stay safe, stay informed and take care of one another. ❤️🚒

National Fire Protection Association (NFPA)

10/07/2026

🎃👻 We’re Restocked at The Mercantile!! 👻🎃

And THIS SATURDAY is the perfect time to stop in! ☕️🧙‍♀️

We’ve got your favorite First In Coffee Company coffee restocked and ready to go — ground or whole bean — plus 💕Breast Cancer Awareness long-sleeve shirts, mugs, merch & more! ☕️

And while you’re there, check out all the amazing products from other local small businesses inside The Mercantile!

🎃 THIS SATURDAY | 11 AM–2 PM 🎃

The Mercantile is hosting a FREE Halloween event, and you won’t want to miss it!

👻 FREE goodie bags
☕️ FREE cold brew
🍭 Delicious Halloween treats
🧙‍♀️ FREE photos with the Witches of the Eastside
🎃 Fun surprises throughout the shop
👻 COSTUMES ENCOURAGED!

Bring the kids, bring your favorite witches, grab some coffee, shop local, and make a Saturday of it! 🧡

📍 The Mercantile
615 Pawling Ave
Troy, NY

☕️ Come stock up on First In Coffee Company before the weekend!

And tell us… 👇
Who are you bringing with you Saturday - and what are they dressing up as?! 🎃👻

🚒🔥 Fire Prevention Week October 4–10 🔥🚒This Fire Prevention Week, First In Coffee Company is proud to stand behind the m...
10/05/2026

🚒🔥 Fire Prevention Week
October 4–10 🔥🚒

This Fire Prevention Week, First In Coffee Company is proud to stand behind the men and women who run toward the danger while the rest of us are running out. ❤️

Fire prevention starts long before the alarm sounds.

This week, take a few minutes to:
🧯 Make sure your smoke & carbon monoxide alarms are working
🚨 Schedule a FREE home fire safety visit with American Red Cross Eastern New York
🚪 Know two ways out of every room
🏠 Create and practice a home fire escape plan
🔥 Talk with your family about what to do if a fire starts
📱 Make sure everyone knows when to GET OUT, STAY OUT & CALL 911

And remember - firefighters aren’t just there when the sirens sound. They are educators, neighbors, volunteers, mentors, and members of the communities they serve.

As a firefighter-owned & family operated coffee company, supporting first responders is at the heart of what we do.

☕ Coffee with a Mission.
❤️ Every Sip Gives Back.

This week, help us spread the message: Fire prevention is everyone’s responsibility.

🚒 Tag a firefighter, fire department, or first responder who deserves to be recognized this week!

📷: Sidewinder Photography

Address

Troy, NY
12180

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