New Jersey Licensed Beverage Association

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New Jersey Licensed Beverage Association This is the official page of the New Jersey Licensed Beverage Association. It can happen again. Remember, the business and license we are protecting is yours.

The NJLBA is a statewide trade association representing onpremises licenses,educating and advising its membership as to proper and profitable trade practices.

1918 to 1933 was a bleak, “dry” time for America. No one truly believed that a small group of Prohibitionists could change the social customs of a nation. With the stroke of a pen, over 600,000 businesses were closed and millions of people were unemployed. The neo-prohibitionists of the twenty-first century have the same agenda as their predecessors namely to lower the blood alcohol content to the point where not even one drink is acceptable if you are going to drive. NJLBA, on a 24/7 schedule, is fighting to protect the interest of the on-premise licensed beverage retailer, the heart of the hospitality industry. Without the watchful eye of our Association, over 100 pieces of Legislation and numerous regulations would have been enacted last year making it harder to do business in New Jersey. The suspension of the Special Occupational Tax (SOT) the check for $250 that you send to the ATF every July is an example of the strength that an organization brings to the table. The annual membership dues of $225, is an investment in your business that will pay handsome dividends in keeping your livelihood growing. Our Allied Member program provides our membership exclusive discounts on products and services that are constantly used on a daily basis. Our nationally recognized Techniques of Alcohol Management™ (TAM™) education seminar trains personnel on how to best serve adult alcoholic beverages. Our Scholarship Foundation awards two annual scholarships to deserving students. Do your part and join the team today! The original Tavern, Bar and Restaurant Association of New Jersey, established in 1933.

10/15/2026

Join us for another great year of bringing New Jersey’s licensed beverage industry together for networking, industry updates, education, and a great time with fellow members.

Thank you to everyone who joined us yesterday for the NJLBA Annual Golf Tournament! 🏌️‍♂️🏌️‍♀️☀️We had a great day fille...
10/08/2026

Thank you to everyone who joined us yesterday for the NJLBA Annual Golf Tournament! 🏌️‍♂️🏌️‍♀️☀️

We had a great day filled with golf, good company, and lots of fun! It was great seeing everyone come together and enjoy the beautiful weather.

A special thank you to all of our golfers, sponsors, and everyone who helped make this event such a success. We truly appreciate your continued support!

Congratulations to our winners!

10/07/2026

🏌️‍♂️ And they’re off! ⛳️
Our golfers are headed out to their holes and ready to tee it up for the 15th Annual NJLBA South Jersey Golf Outing! Good luck out there! 🏌️‍♀️🍻

Only a few weeks away from our 15th Annual South Jersey Golf Outing!
09/18/2026

Only a few weeks away from our 15th Annual South Jersey Golf Outing!

At the New Jersey Licensed Beverage Association (NJLBA), our priority remains identifying new strategies to support your...
09/18/2026

At the New Jersey Licensed Beverage Association (NJLBA), our priority remains identifying new strategies to support your operations and drive revenue growth.
As you may know, the NJLBA proudly championed the permanent Cocktails-to-Go legislation (Senate Bill 4384), sponsored by Senator Vin Gopal. On August 28, 2026, Governor Mikie Sherrill signed this bill into law, officially codifying off-premises alcohol sales as a permanent revenue stream for New Jersey’s hospitality industry.
To remain compliant with state law, all off-premises cocktails must be sold in closed, sealed, and tamper-evident containers. Please note that standard cups secured with tape do not meet these legal requirements.
To help our members seamless transition and meet compliance standards, the NJLBA has established an exclusive partnership with Drinks2Go. They offer an automated, high-efficiency commercial packaging system that creates a completely spill- and tamper-proof seal in just seconds. Having personally evaluated this equipment, I can vouch for its speed, operational efficiency, and sleek counter presentation.
We highly encourage you to view a brief demonstration of the equipment by scanning the QR code to see how quickly it operates.
As a benefit of your membership, exclusive discounted pricing is available to all NJLBA members through September 30.

09/11/2026
Happy Labor Day from the New Jersey Licensed Beverage Association!Today, we recognize and celebrate the hard work and de...
09/06/2026

Happy Labor Day from the New Jersey Licensed Beverage Association!

Today, we recognize and celebrate the hard work and dedication of workers across New Jersey, especially the hardworking men and women in our hospitality and licensed beverage industry.

Wishing our members, their employees, and their families a safe and enjoyable Labor Day weekend!

Address

Trenton, NJ
08608

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(609) 394-6730

Website

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