01/31/2026
Brice Edward Ginardi — aka Paradise Brice — unfortunately has lost his 2-year battle with cancer. He left us Friday morning. It all happened way too fast and way too soon, and we are all worse for it.
Brice was a seeker and renaissance man: motorcycle mechanic, bartender, soap maker, brewer, serial entrepreneur, aspiring chef, and more. He always said that he might not remember your name but he’d remember what you drank, ate, and talked about. Wildly imaginative, he worked hard to make his dreams come true, and that’s how we met many of you.
Outside of work, Brice was an adventurer, wanderer, foodie, cocktail enthusiast, sports fan, cat dad, dog lover, expert BS’er, and the world’s best roadtrip partner.
His whole life was about people. He loved to hear your stories, feed you, make you laugh, expand your horizons, introduce you to his friends, his ohana, and his world. He fiercely protected those he loved and was a giver and a helper, always. He will be missed beyond words.
Details about celebrations of his life will be announced soon. In the meantime, please raise a glass, with friends, in his name.
