Sushi Now

08/31/2016

Check it out!
Http://ExtraKitchen.com

11/25/2012

http://www.youtube.com/watch?v=AmN0YyaTD60

Don't let a flexigatastrophe happen to you! Flex Mex: http://youtu.be/GTwrVAbV56o Happy Hexaflexagon Month, in honor of Martin Gardner. Yes, we've been encou...

11/25/2012

The Sushi Starter Kit & Deluxe Sushi Kit make great gifts for Sushi Lovers!
Spend over $20 on Sushi Supplies or Sushi Gifts at SushiNow.com before December 19 and we will give you a FREE Sake set and FANCY origami paper-folding kit as seen in this picture!

11/25/2012

The Sushi Starter Kit & Deluxe Sushi Kit make great gifts for Sushi Lovers!
Spend over $20 on Sushi Supplies or Sushi Gifts at SushiNow.com before December 19 and we will give you a FREE Sake set and FANCY origami paper-folding kit as seen in this picture!

09/27/2012

Konnichiwa (Hello) Sushi lovers,
With the weather turning cold outside SushiNow! would like to remind you of our high-quality, all natural instant miso soups. The miso soup flavors are:
Traditional (just like your favorite sushi restaurant serves)
Vegan Sesame (rich, nutty, mushroom flavor)
Asian Curry (hint of coriander, ginger, and fennel)
Chipotle (smoky chipotle and sweet pepper)
These soups are delicious, quick, and healthy. All four soups are made without MSG, GMO, artificial ingredients, and are gluten free. They make a great snack and first course for every dinner.
Order any two flavors, from now until the end of October, and we will send you two free miso soup bowls.
Domo Arigato (Thank you very much)
http://SushiNow.com

06/14/2012

California Rolls are undoubtedly the most popular sushi rolls available in sushi restaurants today. Their iconic combination of crab and avocado delights palates across the globe. However, the origins of the California Roll are far humbler than one would expect for such a popular food item. In the late 1960s, Los Angeles, California was the main destination for Sushi chefs immigrating from Japan. One of these sushi masters, Ichiro Mash*ta, began experimenting with a classic Japanese roll- crab and toro (fatty tuna). Mash*ta realized that the avocado, not traditionally used in Japanese cooking, provided the perfect amount of fattiness to replace the expensive toro. Thanks to Mash*ta’s California roll creation the use of avocado in sushi has become widespread. Another reason the California roll became popular was that Mash*ta made it with the rice on the outside for customers new to sushi that had not acquired the taste for the Nori texture and flavor, yet. From these changes, the modern California Roll was born. Its popularity spread like wildfire all the way to the east coast and it remains one of the most popular sushi rolls in the United States to date.
The California roll became so popular because it’s less intimidating because it does not have raw fish, and the super fresh flavorful combination of crab, avocado, and cucumber makes it a perfect entrée to the many new flavors of Japanese sushi cuisine. It is the most popular roll suggestion for those new to sushi. Soon, adventurous sushi fans were trying many different varieties of sushi, including sushi rolls with BBQ Eel and Octopus. The California Roll paved the way for many "crazy" (nontraditional ingredient combinations) sushi rolls that are popular in the US today which are considered to be distinctively American Sushi and very different from its Japanese roots. The California Roll has made its way back to Japan, and has been very popularly received under the category of American Sushi.
Today, there are many variations of the California Roll. The traditional crab meat is now often replaced with a less expensive crab salad or a stick of imitation crab meat, depending on the seasonal availability of crab and the sushi chef's preference. The rice on the exterior can be plain or rolled in sesame or tobiko (fish eggs). Internationally, some countries replace the avocado with mango or some banana, giving the roll a sweet, rather than savory, spin. No matter how a California Roll is prepared, it still can be enjoyed with the knowledge that thanks to Ichiro Mash*ta who invented the California roll, Americans would probably not be as interested in sushi as they are today.

07/31/2011

Ika (squid) Nigiri has a fantastic mild sweet flavor along with a slightly chewy almost sticky texture. Ika Nigiri is usually cut from the peeled body of the squid and to make it more tender sushi chefs will make slit marks across one side.
The mild sweet flavor is very similiar to Ama Ebi (Raw prawn tail nigiri) but with a more chewy texture.

Ika (squid) Nigiri has a fantastic mild sweet flavor along with a slightly chewy sticky texture. Ika Nigiri is usually cut from the body of the squid and to make it more tender sushi chefs will make slit marks across one side.
The mild sweet flavor is very similiar to Ama Ebi (Raw prawn tail nigiri) but with a more chewy texture.

03/31/2011

http://www.youtube.com/watch?v=32Y0bihBork

Neat sushi video using claymation

03/21/2011

Tobiko Nigiri has a great taste and texture. The small flying fish eggs pop in your mouth. The quail egg gives this dish fantastic color but it also adds a richness that goes well with the flavor of the tobiko.

02/13/2011

These are Ama-Ebi (Sweet Shrimp or Spot Prawns). Raw shrimp tails are served Nigiri style and the head and everything else is deepfried. Everything is edible the legs, head, body and shell. Very tasty.Some sushi bars will have a tank of these so when you order them you can see they are actually still alive. Many sushi bars use frozen ones... they are still good if they were frozen but they have a very slight bitter taste when frozen. When they are live until right before they are served then the flavor of the raw prawn tail flesh is very sweet.

These are Ama-Ebi (Sweet Shrimp or Spot Prawns). Raw shrimp tails are served Nigiri style and the head and everything else is deepfried. Everything is edible the legs, head, body and shell. Very tasty.

Some sushi bars will have a tank of these so when you order them you can see they are actually still alive. Many sushi bars use frozen ones... they are still good if they were frozen but they have a very slight bitter taste when frozen. When they are live until right before they are served then the flavor of the raw prawn tail flesh is very sweet.

02/08/2011

Our booth at the NASFT Fancy Food show in San Francisco at the Moscone Center

02/02/2011

Nice article about our All Natural Miso Soups in the Santa Cruz Sentinel.

Ohhhh, here comes my favorite time of the year! I