Santa Barbara Roasting Company

Santa Barbara Roasting Company The Santa Barbara Roasting Company roasts Santa Barbara's freshest gourmet coffee locally everyday. From the beginning, the Roasting Company has been unique.
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IT ALL STARTED IN 1989

In September 1989 the Santa Barbara Roasting Company opened its doors. RoCo, as the locals call it, was given to us by our customers more that 20 years ago, it come from the first two letters in ROasting COmpany. RoCo established itself as an organization deeply committed to providing people with the finest estate grown coffees from around the world as well as the highest l

evel of customer service possible. This simple idea proved successful. To this day, people come in droves to watch their favorite coffee being hand roasted in small batches and taste what most never have before, a truly fresh and delicious cup of coffee. In 1997 RoCo expanded beyond the bounds of retail by offering our coffee to wholesale customers throughout California. The Roasting Company received so many requests for coffee from local restaurants, hotels and other coffee houses that the wholesale business literally took off overnight. We roast coffee because we love it! At RoCo, we know our java. We roast the perfect coffee to compliment your unique atmosphere. We slow roast all of our coffee in small batches. We are considered a Micro Roaster, due to the fact that we roast batches of 80 pounds or less. Then it’s air cooled, not water quenched. (We decided to allow you to add the water when you want to brew it, instead of charging you for it by the pound, as many roasters do.) Our five-pound, mylar bags have valves to allow for degassing without flavor contamination. This means more flavor and no bitterness. Of course, statements like this are rarely proven by mere words, so we will let our coffee do the talking. We are confident that you and your customers will taste the difference when you try our fine coffees. We offer over 70 varieties of Coffee, ranging from Blends, Varietals, Flavored, Decaf & Naturally Grown Coffees. Our Naturally Grown Coffee line is the result of carefully blending varietals from three new directions in coffee cultivation. Each Naturally Grown blend is comprised of Organically Grown, Shade Grown and Fair Trade coffees. Organically Grown coffees are cultivated using no chemical pesticides or fertilizers. Shade grown coffees provide priceless habitats for hundreds of bird species and Fair Trade coffees are specially priced to insure a living wage is returned to the farmers and workers who cultivate them.

03/11/2026

Cinna…WHAT!?!?! Come quick. Won’t last long.

Try our new Crème Brûlée Latte before we run out!!!
01/19/2026

Try our new Crème Brûlée Latte before we run out!!!

We are open every day!! Come on in to get out of the rain!
12/24/2025

We are open every day!! Come on in to get out of the rain!

✨ Thanksgiving Day Hours ✨We’ll be open Thursday 11/27 from 6:30am–4:00pm, then back to our usual hours through the week...
11/26/2025

✨ Thanksgiving Day Hours ✨
We’ll be open Thursday 11/27 from 6:30am–4:00pm, then back to our usual hours through the weekend.
Stop by for your holiday caffeine fix! ☕🦃

Our biggest sale of the year is live — 30% off sitewide + free shipping.In-store? Same deal on merch, coffee, and tea. ...
11/25/2025

Our biggest sale of the year is live — 30% off sitewide + free shipping.
In-store? Same deal on merch, coffee, and tea.

08/31/2025

⏰ LAST CALL! Labor Day savings end tomorrow at midnight. 20% OFF everything online + 20% OFF coffee, tea & merch in-store. Don’t miss out!

08/29/2025

Your Labor Day weekend deserves great coffee ☕🌞
Whether it’s beach days, backyard BBQs, or late-night study sessions, we’ve got your fuel — and it’s all 20% OFF.
Shop online or stop by in-store for 20% OFF coffee, tea & merch now through Sept 1!

Back-to-School and Back to Savings 📚☕From now thru Sept 1, enjoy 20% OFF online + 20% OFF coffee, tea & merch in-store.P...
08/26/2025

Back-to-School and Back to Savings 📚☕
From now thru Sept 1, enjoy 20% OFF online + 20% OFF coffee, tea & merch in-store.
Perfect time to stock up on your study fuel (or long weekend essentials).

07/07/2025

It’s the final day of our 4th of July Sale — stock up before it’s gone!
✅ 25% off everything online (code: JULY25)
✅ 25% off in-store coffee, tea & merch
✅ Free shipping online

07/05/2025

Grill’s hot. Deals are hotter.
🎆 25% off online (code: JULY25)
🏖️ 25% off coffee, tea & merch in-store
Let’s make this a summer to sip on.

The 4th of July Sale is on!25% off everything online +free shipping (use code JULY25)25% off coffee, tea & merch in-stor...
07/02/2025

The 4th of July Sale is on!
25% off everything online +free shipping (use code JULY25)
25% off coffee, tea & merch in-store
Start the long weekend off right 👇

Address

321 Motor Way
Santa Barbara, CA
93101

Opening Hours

Monday 6:30am - 6pm
Tuesday 6:30am - 6pm
Wednesday 6:45am - 6pm
Thursday 6:30am - 6pm
Friday 6:30am - 6pm
Saturday 6:30am - 6pm
Sunday 7am - 6pm

Telephone

+18059620320

Website

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