09/02/2026
Nice little article we stumbled upon this morning.
We here at The Current would put our lobster rolls up against any lobster roll from any establishment up in the Northeast. We only charge $29 for ours yet we pay much more for shipping down here. . . . and we do catch some grief even at that price!
Based on the current cost of lobster to us, we should be charging at least $35-$37 for our Lobster Rolls to be able to yield a couple bucks from it. But we'd rather actually sell them and chalk it up to a marketing cost.
That being said . . . come and get one before we raise our prices!!!
Also, order your Labor Day Live Maine Lobster for Monday before it sells out!
Hint: Not $60.