Early to Rise

06/03/2026

Dear Neighbors, what a pleasure it is to serve you through the normal mornings, the celebrations and the gatherings with loved ones.

Breakfast has always meant more to us than fueling up (though you will leave with a full stomach!): it’s about meeting YOU and growing our family here on McAllister and Baker ☕️

05/27/2026

We’re honored to celebrate AAPI Heritage Month with a special one-day pop-up from Oakland’s Little Moon Bakehouse. 🌙

Founded by Annie Wang, Little Moon Bakehouse reimagines nostalgic Asian pastries through a plant-based, eco-conscious lens inspired by her Chinese-American upbringing.

Join us Friday, May 29 from 9am–1pm for:

🥮 Black Sesame Mooncakes
🥮 Red Bean Mooncakes
🍍 Gluten-Free Taiwanese Pineapple Cakes

Perfect with coffee, tea, and brunch at Early to Rise.

Available while supplies last. Come early!

📍 Early to Rise
📅 Friday, May 29
⏰ 9am–1pm

05/21/2026

What kind of breakfast person are you? 👇🏽

We have something for everyone at Early to Rise, but personally, we love nothing more than a side donut with a hearty breakfast plate💯

Come dine with us at the corner or McAllister and Baker in NoPa SF

05/20/2026

The perfect recipe to enjoy a warm day in San Francisco: A drink made to refresh, energize or give you a pleasant buzz + a table full of friends + brunch from Early to Rise ✨

Come enjoy San Francisco Spring at our table. We can’t wait to serve you our scratch-made seasonal dishes.

Find us on the corner of McAllister and Baker in the beautiful NoPa!

05/11/2026

It’s the celebrations and gatherings that make this life full of little joys. Thank you to everyone who celebrated the Moms at our table this weekend.

We have so much love for you, San Francisco. And all the space to hold for your special gatherings!

🤍, Early to Rise - your scratchmade brunch spot

05/07/2026

It’s that time of year in San Francisco where Spring and Summer blend together into longer days, warm weekends and a need to share time & good food with friends.

Come enjoy everything from coffee to cocktails and BLT’s to blueberry pancakes. Our doors are open 7 days a week at Early to Rise ☀️

04/30/2026

Spring in SF means our windows are wide open and blueberry pancakes are back on the menu. If you’ve had the chance to walk the local Farmers Markets, you’re bound to be seeing more color and more fruit hitting the stands.

Cooking with the seasons means saying bye to dishes, yes, but it also means it’s that much more exciting when they come back to the menu 🫐

Swing on by and enjoy a stack of the seasonal pancakes • Corner of McAllister and Baker

04/15/2026

Today through Friday, enjoy our $25 Prix fixe special. Come on by while the Prix fixe menu is still serving up delicious specials, including the return of our seasonal blueberry pancakes 🫐

Early to Rise • NoPa

04/10/2026

Next Monday-Friday, our $25 brunch special is available for SF Restaurant Week. We’re cooking up a prix-fixe menu feat. guest favorite entrees paired with a sugar-rolled donut and coffee.

We’re thrilled to be a part of SF Restaurant Week again with Spring seasonal dishes so we hope to see everyone soon☕️

03/30/2026

03/25/2026

Catering is our way to meet you wherever life takes you. From park brunches with friends to birthday celebrations to bringing together the whole team, we’ve got the food & drink handled.

Head to our bio to browse our catering dishes and start an order 🥞

03/22/2026

A meal and a drink that pairs oh so well with this pleasant SF weekend ☀️We love creating dishes for everyone’s tastes, from sweet seasonal pancakes to savory BLTs.

We highly recommend reservations on weekends and encourage peaceful walk-in’s on week days.

📍Early To Rise • 1801 McAllister St • Open 7 days a week

03/11/2026

We’re celebrating 2 years of serving scratch-made brunch from our home in NoPa! To celebrate, we want to gift one of our neighbors a brunch for 2👇🏽

The winner and your date will enjoy 1 entree and 1 drink per person.

TO ENTER:
🎂Like this post and share it with your brunch date
🤍DM us or tag us in a photo of your favorite memory at Early to Rise

Giveaway closes next Monday, March 16th at 11am. Winner announced on Tuesday, March 17th. Official Giveaway terms apply. Our giveaway is not sponsored or administered by or associated with Instagram 🥂

03/10/2026

We’re turning 2! And in honor of this milestone, we’re taking a trip to the past. If you’re new to our community here, we’ve been serving brunch since 2015 whenever and however we could!

From pop-up’s to our 1st event space for family-style brunches to working through a pandemic, we couldn’t be more happy to take every step with you, San Francisco. 🎂

02/23/2026

We opened Early To Rise to introduce SF to brunch meals that fuel your day but also feed the soul: We know that scratchmade makes all the difference.

Scratchmade means flavor has more depth, ingredients that are always fresh and of the highest quality and food that’s made locally and infused with community.

Come on by Early To Rise in NoPa at 1801 McAllister St • Open 7 days a week. Reservations on weekends highly recommended! Week day brunches highly encouraged 🥂✨

02/13/2026

Wake up San Francisco, we have just the right iced drink to start your busy weekend days ☕️ With housemade horchata and cold brew from , this is a staff favorite recommendation that pairs wonderfully with our seasonal pancakes (currently banana foster 🍌)

Reservations highly recommended on the weekends! Book now for Valentine’s Weekend 🤍

02/06/2026

A brunch that matches all the beauty in San Francisco this fine weekend ✨ We’re happy to serve dishes for everyone’s tastes, from sweet seasonal pancakes to BLTs with the Bay’s freshest produce.

We highly recommend reservations on weekends and encourage peaceful walk-in’s on week days.

📍Early To Rise • 1801 McAllister St • Open 7 days a week

02/03/2026

Highlights from San Francisco’s brunch vibes this weekend. Early To Rise is open 7 days a week for breakfast, brunch and lunch so come on by for pre-work fuel or a well-deserved lunch break.

It’s going to be a busy week for the city and we’ve got your coffee ready☕️🏈

1801 McAllister St, San Francisco • Early to Rise scratchmade brunch dishes 🤍

01/28/2026

Week day mornings are sweeter with simple pleasures. Christmas’s Granola • $10 is our weekday invitation to slow down, savor good, fresh food and start your day with intentional care.

Served with creamy organic Greek yogurt, house-made strawberry jelly, seasonal fresh fruit and a drizzle of honey. It’s warm energy in a bowl and handcrafted just for San Franciscans.

Whether you’re stopping by before a big work day or lingering over coffee with a friend, we have a cozy table waiting for you. Find us at 1801 McAllister St in NoPa.

01/15/2026

A new year deserves a new ritual to boost your days. We recommend a scratch-made brunch at Early to Rise. Whether you’re an avid guest or still need to visit, our doors are open to you 7 days a week!

Enjoy seasonal and thoughtful brunch dishes like persimmon pancakes, tangerine pudding, harvest gem salad and much more!

Reserve now in our bio

01/12/2026

Your favorites are back on the menu! It’s peak winter, and you can now enjoy these guest-beloved dishes that are exclusively seasonal specials:

🍌BANANA FOSTER PANCAKES: buttermilk hotcakes with toasted walnuts, bruleed banana, whipped cream, crispy oats, hazelnuts and hot buttered rum syrup

🍋 LEMON POPPY SEED FRENCH TOAST: lemon and poppy seed pastry cream, Scottish shortbread, toasted crispy merengue, Meyer lemon and butter syrup

🍊TANGERINE PUDDING: Mandarin, whipped cream, almond cookies, olive oil and dark chocolate

Book your brunch visit now, these winter specials are seasonal and delicious. We don’t want you to miss out 😉

01/05/2026

Come for scratch-made brunch, leave with something delicious for your home kitchen. We’ve stocked up on our collection of pantry favorites so you can bring Early to Rise home with you from house smoked bacon to our favorite coffee beans.

Order online or stop by for pick-up at 1801 McAllister St in SF. We want more hearty and warm breakfasts in 2026 so come stock up!

01/02/2026

We are thrilled to start 2026 with naming Early to Rise the year’s best brunch spot in San Francisco🤍 With our 2-year opening anniversary right around the corner in February, this acknowledgement means the world to our Early to Rise family.

Here’s to another year of serving new guests and warmly welcoming back those who love our scratch-made dishes!

12/31/2025

And just like that, 2025 has come to an end. We’re grateful for a year full of donuts, warm breakfast and a growing community in San Francisco. Here’s to another 12 months of serving this beautiful city ✨

Which donut this year did you love the most? From coconut glaze to passion fruit filling, we’ve done it all!

Put Early to Rise on your 2026 brunch list, you won’t regret trying our scratch made dishes. Happy New Years!

12/17/2025

Who doesn’t love a refreshing but heartwarming drink during a San Francisco Winter? The seasonal sangria at Early To Rise is golden, lightly spiced and ready for sipping just in time for the holiday.

We chose the Sicilian Pinot Grigio for its crispness and pear notes, cranberry for a pop of brightness, and cinnamon to tie everything together with a perfect holiday twist.

Come on by for brunch or lunch and enjoy a holiday cocktail special. You deserve it 🥂✨

We’re open all holiday long, except for Christmas Day, so check your calendar and book a reservation in our bio!

Early To Rise, scratchmade brunch in San Francisco and happily serving lunch hours now too!