The Velo Rouge Cafe

08/29/2026

☕ Your daily coffee doesn’t have to taste the same every day.

At Velo Rouge Cafe, we proudly serve Counter Culture Coffee as our house drip—and we rotate the coffee regularly, so there’s always something different to discover.

You might find favorites like Big Trouble, Forty-Six, Hologram, Fast Forward, Perennial, or one of Counter Culture’s seasonal and limited releases brewing behind the bar.

❤️ Love what you’re drinking? Take a bag home.

We’ve got a selection of Counter Culture whole-bean coffee available on our retail shelf for a special Velo Rouge price of $17.99 per bag.

Come in, ask us “What’s on drip today?”, grab a cup, and maybe take your favorite home.

📍 Velo Rouge Cafe • San Francisco
☕ Counter Culture house drip • Rotating selection
🫘 Whole-bean bags • Special $17.99

07/17/2026

Sunday is World Cup Final day, and we've got exactly what you need before you head out to watch. ⚽☕

Our Leipheimer breakfast burrito — named after pro cyclist Levi Leipheimer, because everything here has a little two-wheeled history behind it — is the one regulars order without even looking at the menu. It's been our top mover this week, and there's a reason: real eggs, real cheese, packed big enough to actually hold you through a match. Pair it with an espresso pulled from Bird & Bear beans or a drip from Counter Culture, and you've got a proper pre-kickoff plate.

You don't need to know a single rider's name or a single midfielder's name to belong here. We get USF students cramming before finals, tourists stopping in on the way to Golden Gate Park, neighbors who've been coming since we opened, and yeah, plenty of cyclists too. Sunday we're open 7am-3pm, so there's time to grab a burrito, a coffee, and head to wherever you're watching the final — or just camp out at one of our tables and make a morning of it.

798 Arguello Blvd, right by the park entrance. Come hungry, come early if you want a table by kickoff.

See you Sunday 🚲☕

07/25/2025

Gloomy day? Step inside and warm up with our freshly baked treats with a cup of coffee! Try our croissants, cuppies, galettes, donut muffins, scones, and cookies —available Friday to Sunday only.

03/28/2025

Help needed for positions below
- Baristas
- Line cooks

All are part-time positions. Experience is needed.

If you're interested, please do not hesitate to contact us for more details at [email protected]

We're looking forward to hearing from you! :)

Velo Rouge Cafe
798 Arguello Blvd, San Francisco, CA 94118

02/06/2021

A new drink is here at Velo Rouge Cafe. Come and try our OJ Espresso! It’s very refreshing. You will love it❤️

12/30/2020

We opened this campaign to answer so many of your kind calls to support the Velo Rouge Cafe. We love you all, hope you remain safe & happy as the new year comes, and thank you from the bottom of our hearts so much for all your support for our beloved little Velo Rouge cafe. We appreciate and are tremendously grateful for all of you.

Yesterday morning on Dec 29th around 5.50 am, we were notified by our staff that someone brok… Velo Rouge needs your support for Velo Rouge Cafe Recovery Fund

12/08/2020

We are open. Please come visit us or call for take out & delivery orders. Thank you so much and your supports are much appreciated🙏

11/25/2020

We are open on Thanksgiving November 26 from 8am to 2pm. Please stop by and Happy Thanksgiving to you all.

11/21/2020

🎉Special Drink...Peppermint Mocha Latte☕️🎉