Plaj Restaurant

Plaj Restaurant Pläj Restaurant (pronounced Play) is San Francisco's premiere and only Scandinavian food restaurant
(478)

Permanently closed.

Chef/Owner Roberth Sundell brings the best of Scandinavia to the table with hints of Californian influences that are sure to satisfy both Scandinavians and Americans alike.

Dear Friends of Pläj,We write to you today with a humble heart.  After careful consideration, we have decided that it is...
08/17/2021

Dear Friends of Pläj,

We write to you today with a humble heart. After careful consideration, we have decided that it is time to close Pläj. We were very excited and hopeful when planning our reopening. Unfortunately, the reality of the current environment has created a scenario that we can not sustain.

We thank each one of you for your support over these past nine years. It has been an honor to have you as our guests and be invited into your lives. We hope that we have helped create beautiful memories for you, your friends, and your families. We extremely appreciate that so many embraced our restaurant and helped make it the success it was. Our last service at Pläj will be Sunday, August 22nd.

The good news is that Stockhome, our sister restaurant located in Petaluma, will remain open. We will continue with our annual traditions of Midsummer and Julbord at Stockhome, and we have great new things happening on the horizon.

When you have a craving for Nordic cuisine, you know where to find us!

With gratitude,
Roberth & Andrea Sundell

Right now we can all use a little   💙.  There’s no better comfort food than   🇸🇪.Book your reservation today  Please wea...
08/06/2021

Right now we can all use a little 💙. There’s no better comfort food than 🇸🇪.
Book your reservation today

Please wear your masks when entering the building. Masks are required when not actively eating and drinking.

We also have two commercial grade air purifiers in the restaurant for extra protection.

A new addition to the menu this summer, is a Swedish 🇸🇪 inspired   .Swedish cheese on house made flatbread 😍 with trumpe...
07/30/2021

A new addition to the menu this summer, is a Swedish 🇸🇪 inspired .

Swedish cheese on house made flatbread 😍 with trumpet mushrooms, Asian pear, & fresh herbs. A thousand times yes!
Book your reservation today

📷by

Chef is creating his   tasting   !🇸🇪😍
07/23/2021

Chef is creating his tasting !
🇸🇪😍

Chef Sundell preparing our Salted Smoked King Salmon paired with charred cucumber, avocado mousse, mussel broth, lovage....
07/16/2021

Chef Sundell preparing our Salted Smoked King Salmon paired with charred cucumber, avocado mousse, mussel broth, lovage.

Make your reservation today

📷by

Do you ❤️   ? We do!  We also love   .   Come see what’s new at Pläj Nordic Kitchen & Cocktail Bar.“Nordic by Nature” 🍃W...
07/14/2021

Do you ❤️ ? We do! We also love .
Come see what’s new at Pläj Nordic Kitchen & Cocktail Bar.

“Nordic by Nature” 🍃
With Four Roses Bourbon, Aalborg Aquavit, Koval Caraway Liqueur, Peychard’s Bitters

We are open and ready for service!  Pläj Nordic Kitchen & Cocktail Bar is now open and accepting reservations!  We have ...
07/14/2021

We are open and ready for service!

Pläj Nordic Kitchen & Cocktail Bar is now open and accepting reservations! We have made some exciting changes can't wait to share them with you.

We have partnered with our friends at Resy as our new reservation provider. "Resy is a destination for restaurant discovery and booking all in one place, and Resy users get trends and tidbits delivered to their inboxes, invites to the coolest culinary events, and the feeling of being an industry insider. Resy is more than an app; it’s a portal to the wonderful world of restaurants."

Chef Roberth Sundell created a new menu with a fresh take on the Nordic Classics!
The Classics:
Pickled Matjes herring: potato, red onions, granny smith apple, horseradish, brown butter;
Smoked Norwegian Bay shrimp: fennel, Skagen creme, fried lefse
Beet cured gravlax: sea buckthorn sorbet, rye crumble.
Swedish Meatballs: potato puree, gravy, lingonberry jam, pickled cucumber.
New Dishes:
Sonoma lamb w/ saffron garganelli pasta: chantarelles, ramps onion, vinegar jus, dill; Salted smoked king salmon: cucumber, avocado, mussel broth, lovage;
Grilled Elk loin: morels, asparagus, sunchoke, burnt bearnaise sauce.
For Dessert:
Lingon & liquorice pannacotta: pistachio, white chocolate, sorrel
Raspberry yogurt ice cream: rhubarb, coconut sorbet, dream cookie, lemon verbena and/or the Plättar: buttermilk pancakes, cloudberry jam, sour whipped cream

Pläj has a new cocktail program!
Partnering with Danielle Peters and Erin Clossey of Good Folks Hospitality Co., PLÄJ will feature new cocktail offerings as well as a highly curated spirit selection. And where there is herring, there must be aquavit, an essential part of Nordic drinking culture. Guests will be able to explore an extensive list of aquavits, both Nordic and domestic alike, in flights or a la carte. Cocktails will draw on Nordic flavors while highlighting the seasonality of California in cocktails such as “PLÄJing for Keeps” featuring tequila, nectarine-rhubarb shrub, black pepper, and smoked Icelandic yogurt. For those seeking spirit-forward options, the Good Folks illuminate the interplay between bourbon and aquavit, with caraway being the bridge, in the “Nordic by Nature.” Inspired by the flavors of Chef Roberth’s dishes, the beverage program is playful, inventive and stresses the importance of being accessible. PLÄJ is reintroducing ourselves as a fresh face in the San Francisco cocktail scene.

New Hours
Friday 5pm to 10pm
Saturday 5pm to 10pm
Sunday 5pm to 9pm

We hope to open up Wednesday - Sunday within the next few weeks.

Click here for an update from Plaj Restaurant!

Reservations now available  Pläj is now open for limited seating Friday, Saturday & Sunday We are so excited to see you ...
07/10/2021

Reservations now available
Pläj is now open for limited seating Friday, Saturday & Sunday
We are so excited to see you again! ❤️

So much  ! 😍Currently   has more than 20 aquavit varieties at our bar.
07/09/2021

So much ! 😍

Currently has more than 20 aquavit varieties at our bar.

Featured:Two new additions from Chef’s updated menu and and Pläj’s new cocktail program by Danielle Peters from  Fried H...
07/08/2021

Featured:
Two new additions from Chef’s updated menu and and Pläj’s new cocktail program by Danielle Peters from

Fried Hasselback Potato:
paddlefish caviar, finger limes, sour cream, pearl onion
Drink:
"A fish has to swim"
Fylleangst Aquavit, Automatic Halfshell Gin, Carpano Bianco, Pickled Radish, Floraluna Smoked Salt & Petter Bitters

📷by

07/01/2021

Address

333 Fulton Street
San Francisco, CA
94102

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