10/13/2026
Jim Stroesser helped bring Converse back from bankruptcy and turned the Chuck Taylor into a must-have again. Then he and his partner Jen went grassroots and built Cali Strong. It started with black t-shirts in military stores and one rule: “We have to stand for something good.”
Jim joins us on the latest Dedicated to the Craft to talk turnarounds, bold moves, and why the best brand stories start at the grassroots.
New episode out now: https://bit.ly/4s2j6ac