06/15/2026
Celebrity wellness mogul Gwyneth Paltrow is officially coming for San Diego, and not just with one Goop Kitchen. Leasing documents obtained by SanDiegoVille reveal the brand has already locked down a second county location inside UC San Diego’s jaw-dropping new $453 million Triton Center, a massive campus megaproject poised to become one of the busiest destinations in the region.
As UCSD undergoes a transformation fueled by more than $7 billion in investment, Goop Kitchen is planting itself at the center of what could soon rival some of San Diego’s most vibrant urban districts. Love it or hate it, the LA-ification of San Diego’s dining scene just accelerated, and thousands of students, faculty, visitors, and trolley riders are about to get a daily dose of Gwyneth’s wellness empire.
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