Fiesta de Reyes

Fiesta de Reyes Fiesta de Reyes is located in the heart of Old Town, San Diego. Fiesta de Reyes is in the heart of Old Town San Diego State Historic Park.
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Nineteen locally-owned shops, and restaurants Casa de Reyes & Barra Barra Saloon + The Cosmopolitan Hotel. Nineteen shops, two restaurants, regular events and festive atmosphere makes Fiesta de Reyes a favorite spot for San Diegans. For more info: fiestadereyes.com

09/03/2026

A lot of time and care goes into transforming the plaza for Dia de los Mu***os each year. Incredibly festive. Beautifully orchestrated. La Experiencia is officially underway now through Nov. 2! 🫡

08/26/2026

A store with nothing but handmade treasures sourced directly from Mexico; hence the name Treaures of Mexico 🇲🇽. 😉🇲🇽

Famous dolls including Catrinas line the walls and there’s eyecatching goodies at every turn. Get lost in the trove of high-quality silver, chiquita beadwork, leather bags, artisan crafted ceramics, hand-embroidered clothing + so much more—and with an extremely knowledgeable and friendly staff, you can learn exactly what makes each piece so special.

For the very first time, the annual Día de los Mu***os celebration at Fiesta de Reyes—La Experiencia—is beginning on Sep...
08/22/2026

For the very first time, the annual Día de los Mu***os celebration at Fiesta de Reyes—La Experiencia—is beginning on September 1! 🌼🖤

It’s the fifth year that the plaza will be covered in marigolds, with ofrendas, calacas and catrinas at every turn. It’s our honor to bring back this community-wide celebration of the history, Hispanic culture and rich heritage of the region, while also providing a space for visitors to honor their loved ones.

GIVEAWAY ALERT 🚨 We’re giving away 10 VIP tickets ($55 value) to our followers for the annual Taste of Old Town event, h...
08/17/2026

GIVEAWAY ALERT 🚨 We’re giving away 10 VIP tickets ($55 value) to our followers for the annual Taste of Old Town event, happening Sept. 10! Enjoy a self-paced stroll to each of the 20+ participating restaurants for food samples, curated tequila tastings and craft cocktails. This is an evening you don’t want to miss!

Follow our Fiesta de Reyes accounts and tag two friends who love Old Town in the comments to enter! Winners will be announced via our stories and be sure to check your DMs to claim. 🎟️

08/12/2026

Some of the finest jewelry Mexico has to offer, right here in the Fiesta de Reyes plaza! 💎

Castillo de Plata is a total gem, just to the right of the main entrance, and for fans of fire opal and handmade pieces, in particular, it’s not to be missed!

08/04/2026

Join Anthony on a tour of La Flor de Mexico today, where an array of colorful & culturally-rich items are waiting to be discovered. Handblown glass, pottery from Michoacán, items for your garden — and beyond. 🌻💚

Located near the rear of the Fiesta de Reyes plaza, next to the tortilla stand.

07/26/2026

Discover that special item, that piece with which you can’t part, that little something that makes you smile at the locally-owned shops at Fiesta de Reyes! Unique and authentic items that will bring a pop of color to your life, with every purchase truly appreciated by the families who run them. 🙏

The art in the Fiesta de Reyes plaza is not only bold, it holds great meaning. The vibrant colors in Mexican paintings a...
07/21/2026

The art in the Fiesta de Reyes plaza is not only bold, it holds great meaning.

The vibrant colors in Mexican paintings are a celebration of life, with deep reds representing vitality, cobalt blue the divine and the ever-present bright yellow symbolizing the sun. ❤️💙💛

Another common theme is women, who have long been intertwined with art in Mexico. From muses to master artists behind the paint brush, they’ve historically been the subjects of paintings and sculptures, as you’ll see in the art throughout the plaza. 🎨

In every corner of Fiesta, we’re proud to feature art that’s a beautiful & true reflection of Mexican culture.

If this heat wave wasn’t reason enough to justify cooling down with our Deep Fried Ice Cream, fear not; it’s also ! 😉 A...
07/19/2026

If this heat wave wasn’t reason enough to justify cooling down with our Deep Fried Ice Cream, fear not; it’s also ! 😉 A shell of crunchy cornflakes and cinnamon sugar goodness encases the main prize—refreshingly cold vanilla ice cream. 🍦

We challenge you to stop at one bite.

You can try locally made, premium olive oils at Fiesta de Reyes inside . Join them for a tasting today. 🫒
06/30/2026

You can try locally made, premium olive oils at Fiesta de Reyes inside . Join them for a tasting today. 🫒

06/29/2026

Walking into , you’ll more often than not be greeted by the store’s icon—Mary. That warm hospitality sets the tone, and many friendly staff members are available to guide you. Featuring women’s apparel, handmade goods & more, the store is also home to the work of multiple local artists who specialize in Día de Los Mu***os artwork, including:






The perfect stop for those seeking a colorful destination with the perfect selection of keepsakes, home art and souvenirs. ❤️💙💚

Address

2754 Calhoun Street
San Diego, CA
92110

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 10pm
Saturday 10am - 10pm
Sunday 10am - 9pm

Telephone

+1 619-297-3100

Website

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