The Invigatorium

The Invigatorium 𝖈𝖆𝖋𝖋𝖊𝖎𝖓𝖊 𝖋𝖔𝖗 𝖕𝖗𝖊𝖘𝖎𝖉𝖊𝖓𝖙
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Our friends at Exportadora de Café California are bringing some very special guests to the shop—four coffee roasters fro...
04/02/2026

Our friends at Exportadora de Café California are bringing some very special guests to the shop—four coffee roasters from Tijuana and five producers from Veracruz. We’re hosting a cupping so you can taste what they’ve been working on, followed by a mixer to talk shop, ask questions, and generally nerd out about beans. Yara and Arely are making pastries for the occasion. Friday, April 10. Cupping starts at 2.

Tacos for breakfast? We said what we said. Classic bacon-and-egg, veggie-packed, or a soyrizo situation—you decide what’...
12/27/2024

Tacos for breakfast? We said what we said. Classic bacon-and-egg, veggie-packed, or a soyrizo situation—you decide what’s in your tortilla future.

We know what the sign says, but we folded. Breakfast tacos are here: a classic option with scrambled eggs, bacon, sausag...
12/21/2024

We know what the sign says, but we folded. Breakfast tacos are here: a classic option with scrambled eggs, bacon, sausage, and pepper jack; a veggie-loaded take with kale, mushrooms, black beans, and avocado; and a bold soyrizo variation with scrambled eggs and a kick. Finally, a reason to be a morning person—and it comes wrapped in a tortilla.

Our doors may be shut for Thanksgiving Day, but The LaFayette's arms will be wide open.
11/22/2023

Our doors may be shut for Thanksgiving Day, but The LaFayette's arms will be wide open.

Celebrate this Memorial Day the proper way, with Bread Pudding French Toast (and Negronis, caffeine, dinosaurs, etc.). B...
05/29/2023

Celebrate this Memorial Day the proper way, with Bread Pudding French Toast (and Negronis, caffeine, dinosaurs, etc.).

Bread Pudding French Toast | Focaccia Bread. Buttermilk. Condensed Milk. Vanilla. Orange. Egg. Mixed Berries. Whipped Cream. Maple Syrup.

When a boiler ruptures and breaks your espresso machine, you do what you have to do: serve only cold brew and drip coffe...
09/24/2022

When a boiler ruptures and breaks your espresso machine, you do what you have to do: serve only cold brew and drip coffee—but delicious third wave cold brew and drip coffee. Our team is working hard on getting our spro maker back in action. Once anything changes, you’ll be the first to know.

Registration for classes may have ended but Underbelly UCSD is about to be in session—and we’re hiring. Want to enroll? ...
09/10/2022

Registration for classes may have ended but Underbelly UCSD is about to be in session—and we’re hiring. Want to enroll? Join us in-person or send your resume to [email protected]

Today’s announcement is one of the favorites we’ve made in a long while. The passion one. The giddy one. ⁠⁠SDM and CH Pr...
08/15/2022

Today’s announcement is one of the favorites we’ve made in a long while. The passion one. The giddy one. ⁠

SDM and CH Projects have started a book club. Because we love the almighty profanity out of books, and no one ever died thinking, "I should've read less." ⁠

We’re partnering with some of San Diego’s great independent bookstores, hoping our literary scheme will drive you into their lovely arms. Indie bookstores are the marrow in a city’s bones. Sentence churches. Long thoughts from thinkers. Ray Bradbury’s in there. Toni Morrison, too. Vonnegut, Didion, some unfamous person who wrote like a hurricane for one book and then vanished, great voices the world hasn’t yet discovered. ⁠

In a modern age where we do what the bloop and bleep tells us, books are Airbnbs for your brain. ⁠

We are not above bribery to do our part in this book revolution. If you join our club, and show proof that you bought it from a participating local, indie bookstore—each month we’ll randomly select one member to get a $300 gift card to any of the  locations (Craft & Commerce, Seneca, Born & Raised, Ironside, Neighborhood, etc.). ⁠

Keep your eyes on the next issue of San Diego Mag (September) for the first book. A book that altered us in weird and great ways. ⁠

In coming months, we’ll beautify your feed with bookstore glamour shots. But for now, here are the bookstores that we’ve partnered with: ⁠

📍The Book Catapult 📸 ⁠
📍Verbatim Books .books 📸 ⁠
📍Warwick’s 📸 ⁠
📍La Playa Books 
📍Diesel Books 
📍Bay Books Coronado 

Email [email protected] to join the club and get the full list of participating stores. And if you own a bookstore and would like to join us, reach out.

03/20/2022
When you feed prosciutto to your Michi, this is what you get.
02/26/2022

When you feed prosciutto to your Michi, this is what you get.

Wheeze The Juice.
02/19/2022

Wheeze The Juice.

Good days start with Nandi and a Spro.
02/05/2022

Good days start with Nandi and a Spro.

Address

631 9th Avenue
San Diego, CA
92101

Opening Hours

Monday 8am - 3pm
Tuesday 8am - 3pm
Wednesday 8am - 3pm
Thursday 8am - 3pm
Friday 8am - 3pm
Saturday 8am - 3pm
Sunday 8am - 3pm

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