Howard General

Howard General Social media and content creation tips for small businesses. Creative strategy, systems, and operational direction.

I get businesses noticed. So you can make more money. Over the last 90 days, one of my clients saw:Linked in Impressions...
07/02/2026

I get businesses noticed. So you can make more money.

Over the last 90 days, one of my clients saw:

Linked in
Impressions up 33.5%
Reactions up 59.2%
Comments up 30.6%

Instagram
Viewers up 399.5%
Profile activity up 43.8%
Profile visits up 43.7%
External link taps up 45.5%

Getting noticed isn’t luck — it’s strategy. Consistent content, the right messaging, and a plan that actually gets the right people to stop scrolling and take action.

People have to know about your business before they can buy from you. I make both happen.

Ready to see what this could look like for your business? Link in bio to book a strategy session with me or hire me to manage your social media.

06/30/2026

We luv a summa hike. First time in Created Butte in the summer time to see the wildflowers. Definitely worth the drive. Gorgeous and easy hike for my daughter and I.

06/25/2026

Posting is the easy part! A UGC creator made a solid video for a local business and then I happened to notice unanswered questions in the comments.

I answered them because I frequently engage online anyways. Potential customers were asking: “Where is this?” And “How do I get there?”

Those are leads. People who were ready to make a trip to visit this spot and spend money. Likes and views are not what counts anymore customer engagement is needed to make the needle move.

A lot of people don’t realize that posting isn’t enough anymore. The video or posts starts the conversation. The conversation is where attention turns into revenue. A beautiful reel with a dead comment section is like walking into any establishment and not being greeted in a welcoming manner. Like ignoring a customer when they want to order or when they ask questions about a product they may buy.

I am your missing link between content that looks good and content that actually earns you more money. My background in fine arts taught me how to make something people stop for. Running my own business and managing retail floors taught me what actually moves a customer from “nice” to “sold.” My background in education means I can educate your customer on all the questions they may have.

I don’t hand you a video and vanish. I make sure it works.
If you’re posting into the void and wondering why it isn’t bringing customers in the door, I want to work for you and make you more money.

Still not over this sunset from Saturday evening. I had to pull over and capture it. We are so lucky to be surrounded by...
06/17/2026

Still not over this sunset from Saturday evening. I had to pull over and capture it. We are so lucky to be surrounded by such beauty all the time.

06/14/2026

Sunday morning ramble post Knicks win. Teams win. 🏀

Busy season is coming, are you ready?Here are Molly’s tips to get ahead before it gets hectic 👇 (save this!)Batch your p...
05/22/2026

Busy season is coming, are you ready?

Here are Molly’s tips to get ahead before it gets hectic 👇 (save this!)

Batch your posts and dedicate a few hours, schedule them out for the whole summer. Most platforms have this built in!

Make a calendar post with a list all your events, specials & schedule in one place. Repost it to Stories weekly so people always know what’s happening.

1–2 posts per week minimum — keep them on-brand and recognizable. One is better than nothing!

Repost your posts to Stories regularly and cross-post to other platforms for more visibility.

People may be off their phones in summer, but visitors are searching for where to go RIGHT NOW. Plans change, you will be visible.

It takes 7–10 times for someone to remember your business.

Focus on strong captions and local/niche tags with lower usage for better reach.

Drop a comment if you found this helpful, and repost this if you did — I’ll DM you one bonus tip to get more visibility.

05/07/2026

Sometimes I keep riffing on thoughts and I get to the deep end and I’m like “oh wait”. I actually think this happened lol.

05/05/2026

Obviously this brand hasn’t had much direct competition, if any, the majority of its existence. But it could’ve been competitive with any fermented foods all this time and I just think that’s interesting. The further removed you are from you target customers the less you’ll know how to sell to them unless your team making these decisions can think like them.

That’s why nuance and discernment is so important, lots of campaigns I see are selling to a class or customer group that may not even exist anymore. Or they haven’t truly internalized cultural shifts or relative trends quickly enough to adapt.

Just some cottage cheese girly thoughts, lol

04/29/2026

I’m flattered tho trust you could never be me and I know that sucks.

04/14/2026

Use text on your posts and reels to tell your customers what to do. “Buy this, drink this, eat this…” you gotta sell more in this market. People are lazy and not going to notice or remember to buy your products or shop at your business without stating it explicitly.

Behavior on social media is very diverse and has changed tons. Lots of people turn the sound off, lots of people don’t read captions, you gotta sell more. That just how it is. Of course you can share pretty pictures but that is not advertising or selling.

Call me if ya need me or follow for more tips. :)

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108 Old Stage Road, Unit A
Salida, CO
81201

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