09/14/2026
Most sugar free Red Bulls shotgunned. Most brown sugars shaken. Most cold foam whipped. Most kitchen dance parties had. Most dishes completed (seriously we don't have a dishwasher). Most dark espresso shots pulled. Most Naughty beans sold.
Most fun.
Thank you all for voting us your favorite coffee and coffee roaster in Northern Nevada. Our mission has is and always will be to create coffee and experiences that are easy to love, and hard to forget. I'd say this means we're hitting the mark.
There's way more people than I could possibly than in one post so enjoy this selection from my camera roll. To the staff, customers, neighbors, bands, comedians, performers, loved ones... THANK YOU
Feels like just yesterday I was 21 standing in my dad Craig's kitchen talking about what a roasting company would look like for us. Spending years roasting 2.2lbs at a time in various garages and sheds in Santa Cruz.
Standing at the Hotel El Cortez downtown selling whatever I could to make rent. Taking the midtown leap and graying my hair as wholesale, retail, and online have blossomed into the thing I dreamed about in that kitchen We still have a lot of work to do and growth to be had.
But golly are we having fun. If you've been to the shop lately you know what I'm talking about.
BIG LOVE ALWAYS. SERGE VOICE YEAUUUUU!
