03/13/2026
â¨Â Swipe for the before photo đâ¨
I started Simple Crust four years ago with nothing more than a deep love of fermentation and the desire to share it with others. Skill came with time, through the countless hours Iâve spent shaping dough, proofing loaves, and making mistakes.
These second photo isnât really a mistake. Itâs earlier versions of my bread. They show what a few years of practice, observation, and refinement can accomplish.â¨â¨Many people view mistakes as failure. To me, theyâre absolutely essential. Mistakes arenât something to fear but rather something to take advantage of. When a loaf doesnât live up to my standards, I sit back and ask myself: Okay⌠what could I do better next time?
Iâve asked myself that question for years, every single time something doesnât turn out the way I hoped. The bread you see today is the result of that constant process of improvement.
Iâve worked incredibly hard to bring you a better product today than I did yesterday. I care about my craft more deeply than I can express, and I will never stop trying to improve.
Improvement doesnât happen all at once. It happens slowly, day by day. If youâre chasing a dream of your own, donât let setbacks stop you. Success is built on persistence, determination, and the willingness to keep going when things donât go perfectly.
Fine me tomorrow . See you there!