07/21/2026
Earlier this year we worked with Vynca to redesign their brand's digital presence and print collateral. Their new website is now honored to be a finalist in this year’s , which recognize creativity and effectiveness in healthcare marketing and communications.
Vynca is honored to be a finalist in this year’s , which recognize creativity and effectiveness in healthcare marketing and communications. 👉 https://na2.hubs.ly/H06Gwx50
Our rebrand and new digital experience began with a goal that went far beyond creating a new look. We wanted to help change how people feel (and what they understand) when they encounter palliative care.
Palliative care improves quality of life for people living with serious illness, yet it remains deeply misunderstood. Too often, it is associated only with end-of-life care or introduced when a family is already facing a crisis. That misunderstanding can become a real barrier to accessing valuable support.
Through clearer language, more human storytelling and a visual identity grounded in warmth, dignity and evidence, we set out to present palliative care for what it is: proactive, supportive care that helps people experience more comfort, more control and more quality days at home™.
We are grateful to see this work recognized—and even more grateful for the opportunity to help bring greater clarity and visibility to a category of care that matters so much. 💜 💜
