08/24/2026
🤖 Someone asked me about the use of AI in business this past weekend. Here what I said 👇
You can never replace a chef, just like you can never replace an artist.
But you can absolutely replace the outdated tools you’ve been using, and I strongly recommend you do. We always have, and that’s why you’re on a computer right now and not reading this hand written in a letter.
I use AI tools constantly, anyone who’s running a business right now should be. It automates payroll, taxes, helps with inventory, organizing emails and clients, helps design a website, and all that back end stuff that a mundane staff would spend hours doing. That part can, and should be replaced by better technology. It always has, always will. It helps lower the cost to consumers, helps centralize the direction of the business, and above all, allows for less time punching in numbers, and more time expanding the creative side of business and ideas.
It should never be used to replace the authenticity side of a product. It should never be used to produce its own menus or to automate and replace craft processes, such as hand stretching pizza doughs or mixing dough. It should never be used to recreate your products digitally, or to replace real photos, or even make these generic custom AI flyers and promotions. (Which is most likely why you’re having a drop in online interactions).
Big companies like Dove, Coca-Cola, and McDonalds have ran tests using AI in marketing, and found that they not only see a drop in younger generations interactions, but also a massive amount of backlash against the companies for doing so. This is a massive generational gap in consumer targeting that businesses are slowly figuring out. Older generations have viewed this AI takeover as a novelty or technical curiosity, while the younger generations have a massive ‘authenticity fatigue’ with the world around them.
I’ve never told anyone how to run their business, but as a business owner and entrepreneur, I always try to share new tips and tricks I’m learning everyday.
Even in a world ever growing with artificial intelligence, being real and authentic will always still be real and authentic.
-Vinny
