03/29/2026
GUYS, Harvard University has just published a case study on our businessโ growth due to our digital marketing!!! ๐ญ๐๐ผ๐คฏ๐ฆ๐ฆ๐๐๐
This one means a lot to me.
Itโs been five years of non stop grinding through some of the most painful years of grieving the loss of my father. There were days I couldnโt get out of bed after pulling my back from separating so many bushels of crabs, and had multiple steroid shots on my right wrist from editing so much content. But after tens of millions of views, over a hundred thousand followers, major collaborations, a TV appearance, and getting ranked the #1 seafood restaurant in Philly for 2025โฆ weโre now published in a case study by Harvard University!! ๐ญ๐ฆ๐
I wish my father could see this in person. He was the greatest father and a legend of an entrepreneur. He started from nothing as an immigrant and created the largest retail seafood business in Philadelphia, Crab & Claw. It felt like impossibly large shoes to fill.
In five years, we created a higher paid and higher qualified team, found new suppliers to compete with one another to provide us with better quality products at better pricing, improved ordering options and used delivery platforms to hedge against slower colder weather, and ultimately utilized digital marketing with viral, entertaining, and educational content to draw in many new customers across many states resulting in tripling our businessโ valuation and doubling the revenue in the past 5 years. Itโs still hard for me to wrap my mind around.
They will be using this case study in the business classrooms of Harvard University as well as other business school classrooms worldwide. ๐๐
Thank you to Professors Sheri Lambert and Amy Lavin from the Fox School of Business at Temple University for writing and submitting this case study and Harvard for taking such an interest in our businessโ success story and publishing this case study. (: โค๏ธ
Thank you to my wife Rachel, my aunt Sue, the most amazing team at Crab & Claw, and to all of our customers and anyone who engages with our content/business to allow us to do what we do best - bringing the best quality seafood to Philadelphia! ๐ซถ๐ผ๐ฆโค๏ธ