07/05/2026
Justin Aquino
Pinarello, Louis Vuitton, and Pharrell Williams just brought performance cycling to the runway.
Unveiled during Louis Vuitton’s Spring/Summer 2027 show in Paris, the luxury DOGMA F road bike reimagines one of cycling’s most successful racing platforms through the lens of high fashion and craftsmanship.
Designed by Pharrell Williams, the bike features a leather-covered saddle and handlebars, chrome-finished fork and cockpit elements, and a bespoke paint scheme inspired by Louis Vuitton’s signature palette.
The bike will be offered exclusively through Louis Vuitton, with pricing yet to be confirmed.
(📸: Pinarello)