09/29/2026
Happy National Coffee Day!
We talk about coffee all day, every day, so we’re not going to pretend this is the one day a year it suddenly matters more. But it is a good excuse to celebrate the people behind it.
There are a lot of hands in a cup before it gets to you. Producers growing and processing coffee, relationships that are built over years, the roasting team in Queens, cafe teams tasting, dialing in and making drinks, and then all the people who come through the doors every day.
That part has always mattered at Joe. The coffee has to be good, obviously, but so does the way people feel around it.
Jonathan and Danny Meyer have known each other for years, and a lot of what Danny wrote about in Setting the Table has been part of the conversation at Joe for a long time. Good hospitality doesn’t need to be complicated. It’s paying attention. It’s caring about the details. It’s making people feel comfortable.
So it feels like a fun coincidence that Danny’s new book, What Could Possibly Go Right?, is out today too.
Happy National Coffee Day, congrats Danny!