09/03/2026
THIS is part of the business too!!! 👏🏼👏🏼👏🏼
I’m sharing this because I think vulnerability like this is SO important. Why do we only share the sold-out days, the long lines, the huge events, the wins and the exciting moments?! Why not share the days where you sit for HOURS and barely make a sale too?
People have asked me before why I post when I’m having a bad day, a slow event, or when something just flat-out SUCKS… and THIS is why.
Because it’s REAL. 💯
Being a business owner is NOT always long lines, sold-out signs and money rolling in. Sometimes you can work 5 hours and make 4 sales. Sometimes you spend more money getting to an event than you make while you’re there. Sometimes an event you thought was going to be AMAZING is a complete bust. And sometimes you question why the heck you’re even doing it. 😂
But guess what? IT’S ALL PART OF IT.
I think people deserve to see the behind-the-scenes just as much as they see the success — especially people who are thinking about starting their own business. Social media can make entrepreneurship look like sunshine and rainbows because most people only post their BEST days.
There WILL be slow days. There WILL be bad events. There WILL be losses. There WILL be days that make you want to pack it all up.
And then there will be days that remind you exactly why you started. 🥹❤️
The bad days don’t erase the good ones, and the good days don’t mean the bad ones never happened.
So YES, I’ll keep sharing the wins AND the losses. The sold-out events AND the dead ones. The celebrations AND the frustrations.
Because THAT is what being a business owner really looks like. 🙌🏼
Not every day is a winning day — but every day is part of the experience. 💕
Vulnerability post 💛🍋
Yesterday we made $36 in 5 hours.
4 sales. That’s it.
We normally share the fun stuff, the busy events, the big orders and all the exciting moments of growing Sweet Squeeze Co. But this is part of small business too.
What people may not realize is that these sales aren’t just “extra money” for us. Sweet Squeeze Co helps our family with everyday needs. Groceries. Gas. Bills. Things our kids need. Regular life.
So when we have a $36 day, we feel it.
We still bought the supplies. We still prepped. We still packed everything up, loaded the car in this awful heat, set up and showed up hoping for a good day.
And sometimes… it just isn’t.
I’m not sharing this for sympathy. I’m sharing it because I’ve always wanted to show the real side of building this little business. The good days AND the days that make you wonder what you’re doing wrong.
But those 4 sales still mattered. Four people chose to spend their money with our family’s small business, and I’m incredibly thankful for every single one of them. 🥹💛
Yesterday was $36.
Next event, we load everything back up and try again. 🍋💪
