04/07/2026
Today is the day: our Thailand COE #3 Saenchai Jupo competition coffee is here 🍒🥭
This coffee was brewed at the 2026 US Brewers Cup by Peace Sakulclanuwat, who earned 3rd place nationwide. It was served in a blend with Panama Gesha.
Peace is an educator at Coffee Project New York; she instructs with a passion for sharing the tools of coffeemaking with everyone. She placed 2nd in the 2024 USBrC.
In her words:
“I was born in one country, Thailand, but grew up in another: the United States. I was shaped by different people, different cultures, and different environments. Those differences challenged me, but they also made me who I am today.
We, as humans, are just like coffee beans. The origin gives us identity, but the diverse environment shapes our expression…
If the Thai coffee represents my identity, the Panama coffee represents the diverse environment that shaped my expression. Two different cultures—two different origins—when brewed together with intention, they don’t compete, they harmonize. This is diversity creating harmony.”
As a coffee origin, Thailand is unique: only about 10% of the coffee produced is exported overseas. Most coffee is retained domestically by consumers, specialty roasters, and cafés, who comprise a thriving industry full of growing demand. When a coffee is exported, it is intentionally shared with a global audience.
Cup of Excellence (COE) offers an opportunity to taste the best coffee lots from producers all over the country. This coffee placed third, just like Peace did, in Thailand’s 2025 COE.
Saenchai Jupo is the founder and owner of Saenchai Estate in Chiang Mai in northern Thailand. He grows coffee amid dense forests under the canopy of tall pines. This Bourbon lot was harvested at peak ripeness, gently washed in filtered water with its cherry intact, and fermented with lactic yeast in anaerobic tanks. It was dried in plastic temperature-controlled domes, moved to a dehumidifying room, and rested for 3 months before hulling.
With tasting notes of cherry, mango, vanilla, and white tea. Celebrate Thai coffee with us. 🇹🇭
