Ess-a-Bagel

Ess-a-Bagel Iconic NYC bagels for 50 years. Kettle-boiled, freshly baked with sandwiches, spreads, coffee, pastries, and more. At Ess-a-Bagel, we do "Everything On a Bagel"!
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For 50 years, Ess-a-Bagel has set the standard for New York’s best bagels. Rooted in authenticity and crafted with the finest ingredients—and a lot of love—our kettle-boiled, freshly baked bagels capture the true essence of the quintessential New York bagel. Our menu brings our tagline, “Everything on a Bagel,” to life, featuring signature sandwiches alongside an extensive selection of cream chees

es and spreads, appetizing salads, meats and sides, an exceptional assortment of pastries, premium Lavazza coffee, and standout catering services. At the heart of our brand is family and connection. Our legacy is built on quality, tradition, and an unwavering commitment to enriching lives through the joy of great food.

Our Slam Dunk Caps are officially in the game — grab yours in-store, online, or through our brand new Basketball Goldbel...
06/10/2026

Our Slam Dunk Caps are officially in the game — grab yours in-store, online, or through our brand new Basketball Goldbelly package so you can rep your love for bagels no matter where you’re watching from!
 
GIVEAWAY! Know someone who loves basketball? Tag them below for a chance to win an Ess-a-Bagel Slam Dunk hat! Unlimited entries — the more you tag, the better your odds! 💙🧡
 
T&C: Winner will be selected at random from all eligible entries on 6/17. Winner must be able to pick up the prize at one of our NYC locations.

06/08/2026

It’s gameday! 🗽🏀

 
Get in the spirit at Ess-a-Bagel featuring:
 
Blue & Orange Bagels available at:
51st St 
32nd St
115 Broadway
Wonder In-Store
 
Slam Dunk Package:
1 Dozen Blue & Orange Bagels
½ lb Plain Cream Cheese
½ lb Blueberry Cream Cheese
½ lb Butter
Coffee for 10
 

06/05/2026

Mornings are better with a real NYC bagel. Come find us every day at 2030 Broadway 🥯✨

06/03/2026

New York’s got a new game day ritual.

The Blue & Orange bagel is here — limited-edition, and available while supplies last through the Finals (Slam Dunk Pack available).

Available in store and online at
51st St, 32nd St, & 115 Broadway

Let’s go basketball 🏀

Camera roll couldn’t get any prettier 😍😍😍
06/01/2026

Camera roll couldn’t get any prettier 😍😍😍

MELANIE’S FAVORITE 🐟✨Whitefish salad, sliced nova, lettuce, tomato & red onion piled high on a fresh bagel. Yeah, she ha...
05/29/2026

MELANIE’S FAVORITE 🐟✨

Whitefish salad, sliced nova, lettuce, tomato & red onion piled high on a fresh bagel. Yeah, she has good taste 🤤

Come try 💚

05/27/2026

Now serving: bagels, bagels, and more bagels.

Come say hello to x Ess-a-Bagel on the Upper East Side 🥯

Ess-a-Bagel featuring YOU! 🥯Keep tagging us — we’re always watching 👀
05/26/2026

Ess-a-Bagel featuring YOU! 🥯

Keep tagging us — we’re always watching 👀

Ess-a-Bagel featuring YOU! 🥯Keep tagging us — we’re always watching 👀
05/25/2026

Ess-a-Bagel featuring YOU! 🥯

Keep tagging us — we’re always watching 👀

This weekend’s forecast: a 100% chance of bagels. Come enjoy a bagel with us this Memorial Day weekend 🥯
05/22/2026

This weekend’s forecast: a 100% chance of bagels.

Come enjoy a bagel with us this Memorial Day weekend 🥯

Hey UWS! 👋 Now we’re in your neighborhood every day of the week! Ess-a-Bagel X Wonder📍2030 Broadway New York, NY 10023📆 ...
05/21/2026

Hey UWS! 👋 Now we’re in your neighborhood every day of the week!

Ess-a-Bagel X Wonder

📍2030 Broadway New York, NY 10023
📆 5/19/26

Come say hi and grab a bagel 💚

05/19/2026

Today is the day! 🎉🎉🎉

NOW OPEN:
Ess-a-Bagel is officially an exclusive breakfast partner with Wonder in the UWS.

Stop by today for the breakfast of your dreams ☁️🥯
At 2030 Broadway, NY NY 10023

🚨 the Upper West Side’s first-ever Ess-a-Bagel is coming to Wonder tomorrow! 🥯🎉📍 2030 Broadway (Between 69th and 70th St...
05/18/2026

🚨 the Upper West Side’s first-ever Ess-a-Bagel is coming to Wonder tomorrow! 🥯🎉

📍 2030 Broadway (Between 69th and 70th Street)
⏰ Daily 6AM–3PM

Fresh authentic NY bagels made by the Ess-a-Bagel team you know & love. Be there. ✨

Meet May’s Bagel of the Month: Melanie’s Favorite 🥯✨Loaded with whitefish salad, sliced nova, lettuce, tomato, & red oni...
05/16/2026

Meet May’s Bagel of the Month: Melanie’s Favorite 🥯✨

Loaded with whitefish salad, sliced nova, lettuce, tomato, & red onion on a fresh bagel - basically everything you could want in one bite 🤤

Available at our 51 St, 32nd St, and 115 Broadway locations.

05/15/2026

Ess-a-Bagel x Wonder is officially happening, and we’re opening Tuesday, 5/19.

📍 2030 Broadway, New York, NY 10023

We’re making history as part of Wonder’s very first breakfast category ever — and we figured there’s no better place to do it.

See you soon! 😉

05/13/2026

It’s called “Melanie’s Favorite” for a reason! 😋🥯💚

Let us know your favorite Ess-a-Bagel order, and maybe we’ll show you the process behind the magic…

Get mentally prepared your next visit 💭💚 Swipe through to see your next lineup from Ess-a-Bagel ➡️
05/11/2026

Get mentally prepared your next visit 💭💚 Swipe through to see your next lineup from Ess-a-Bagel ➡️

05/10/2026

Let mom pick her favorite bagel today! Tag her below 🥯

05/09/2026

50 years of flour, family, and the perfect bagel. Since 1976, we’ve been handrolling, boiling, and baking our way into your hearts. Thank you for keeping our tradition alive — here’s to 50 more 🥯✨

Breakfast never looked so good 😋
05/06/2026

Breakfast never looked so good 😋

Mother’s Day = handled 💐🥯Treat her to a brunch that actually feels special with curated packages from Ess-a-Bagel on Gol...
05/04/2026

Mother’s Day = handled 💐🥯

Treat her to a brunch that actually feels special with curated packages from Ess-a-Bagel on Goldbelly — shipped straight to your door.

Choose your vibe:
• Breakfast
• Brunch for 6 or 12 (because Mom deserves options)
• Signature Kit

The best perspective on life rn ☁️
04/29/2026

The best perspective on life rn ☁️

04/27/2026

You found it! The perfect afternoon ☕️

Our Honey Lavender spring latte is disappearing May 1 — get it before it’s gone!

04/25/2026

Some may say it’s the most important question: 🥕 or 🧅?

From family roots to future growth. Our CEO, Melanie Frost is shaping the next chapter of Ess-a-Bagel, one bagel at a ti...
04/22/2026

From family roots to future growth.

Our CEO, Melanie Frost is shaping the next chapter of Ess-a-Bagel, one bagel at a time.
Cheers to 50 years strong and what’s ahead 🥯✨

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New York, NY

Opening Hours

Monday 6am - 5pm
Tuesday 6am - 5pm
Wednesday 6am - 5pm
Thursday 6am - 5pm
Friday 6am - 5pm
Saturday 6am - 5pm
Sunday 6am - 5pm

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