La Rubia NYC

La Rubia NYC LA RUBIA welcomes you any time, any day, and on any occasion.

Its unique concept makes it an all-day experience that effortlessly blends a sophisticated yet casual atmosphere with elevated hospitality.

Summer and oysters — name a better duo ☀Ice cold, perfectly briny, and best enjoyed with aglass of something bubbly.Now ...
07/25/2025

Summer and oysters — name a better duo ☀
Ice cold, perfectly briny, and best enjoyed with a
glass of something bubbly.
Now shucking daily at La Rubi.

The space: Soft light, velvet stools, and the smell of fresh pastries in the air.Take a seat, sip your coffee, and stay ...
07/24/2025

The space: Soft light, velvet stools, and the smell of fresh pastries in the air.

Take a seat, sip your coffee, and stay a while.

Find us inside 11 Howard Hotel, Soho.

From the snack menu:Sardines or mussels on toast — bold, briny, andperfect with a chilled glass of wine 🥂Which one are y...
07/23/2025

From the snack menu:
Sardines or mussels on toast — bold, briny, and
perfect with a chilled glass of wine 🥂
Which one are you picking?

Golden hour in the neighborhood we call home!Soho’s got the charm — and La Rubiabrings the flavor
07/22/2025

Golden hour in the neighborhood we call home!
Soho’s got the charm — and La Rubia
brings the flavor

Sizzling shrimp, smoky paprika, a hit of garlic, and a splash of sherry — this is gambas al ajillo, La Rubia styleNow se...
07/10/2025

Sizzling shrimp, smoky paprika, a hit of garlic, and a splash of sherry — this is gambas al ajillo, La Rubia style

Now serving at La Rubia | Inside 11 Howard Hotel,
Soho

Memories from our past Fiestas Latinas.Good drinks, loud music, hazy memories — just how we like it.Catch the next one —...
07/08/2025

Memories from our past Fiestas Latinas.

Good drinks, loud music, hazy memories — just how we like it.

Catch the next one — every weekend from 10pm
till late.

A full table is always a good idea — and at La Rubia, we don’t hold back.From fresh pastries to savory bites, vibrant sa...
07/02/2025

A full table is always a good idea — and at La Rubia, we don’t hold back.

From fresh pastries to savory bites, vibrant salads
to a seafood tower worth gathering for.

Come hungry!

Planning an event?Whether it’s a birthday, a private dinner, or acelebration just because, La Rubia is the spot.Let’s ma...
07/01/2025

Planning an event?

Whether it’s a birthday, a private dinner, or a
celebration just because, La Rubia is the spot.

Let’s make it unforgettable.

DM us or email to start planning

La Rubia is your go-to spot for breakfastStart your day right, right here.Breakfast daily | Inside 11 Howard Hotel, Soho
06/29/2025

La Rubia is your go-to spot for breakfast
Start your day right, right here.
Breakfast daily | Inside 11 Howard Hotel, Soho

La Rubia brings laid-back elegance to theheart of Soho.Join us for breakfast, lunch, dinner &cocktails — inside 11 Howar...
06/28/2025

La Rubia brings laid-back elegance to the
heart of Soho.

Join us for breakfast, lunch, dinner &
cocktails — inside 11 Howard Hotel, Soho.
Post

You have to love New York — for its chaos, itscharm, and the magic hiding in every corner.La Rubia is one of those corne...
06/24/2025

You have to love New York — for its chaos, its
charm, and the magic hiding in every corner.

La Rubia is one of those corners.

All day, every day — inside 11 Howard Hotel - SoHo

A dirty martini and fresh oysters — the pairing youdidn’t know you needed (but now can’t livewithout).Sip, slurp, repeat...
06/22/2025

A dirty martini and fresh oysters — the pairing you
didn’t know you needed (but now can’t live
without).

Sip, slurp, repeat at La Rubia.

Walk-ins welcome | Inside 11 Howard, SoHo

Address

11 Howard Street
New York, NY
10013

Opening Hours

Monday 8am - 12am
Tuesday 8am - 12am
Wednesday 8am - 12am
Thursday 8am - 12am
Friday 8am - 2am
Saturday 8am - 2am
Sunday 8am - 12am

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