07/28/2022
Discounts are a part of every business model. But at which point do they cut too much into your margins? How often should you run sales campaigns before you cheapen your entire brand?
And, most importantly, how can you make sure that customer you invested in and gave a discount becomes a returning customer and returns the favor?
These are all questions our founder asked himself as he sought to boost his store's sales. And what he found is that there is a better way to utilize margins than simply giving unconditional discounts.
That is where the bonus-based loyalty solution was born. Because with a bonus, conditions are put in place before customers can utilize the bonus, so they have to meet store owners halfway.
Bonus-based loyalty is enticing to customers, because it is store credit that can be used immediately (not after accumulating a bunch of points) on any product in the store (not just samples or less desirable products), as long as bonus members respect the expiration date and achieve the spending goal established for them.
Ready to bonify your sales?
Contact us at the link in bio!
